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DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.

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    • By Counterman
      Perfect Stop is turning up the summer heat with its annual powersports giveaway.
      Six grand-prize winners will choose a powersports vehicle of their choice – worth up to $15,000. In addition to the vehicles, 150 lucky winners will take home $25,000 in gift cards.
      Perfect Stop is a premium line offering brake pads, rotors, calipers and cleaners for light-duty, medium-duty and heavy-duty applications. The brake line’s annual powersports sweepstakes draw upward of 150,000 entries as technicians vie for one of the powersports or cash prizes.
      Beginning June 1 and ending on July 31, technicians will earn entries by purchasing Perfect Stop through the e-commerce parts-ordering platform MyPlace4Parts. All qualifying orders are automatically entered into the sweepstakes for the six grand-prize selections, and gift cards in $100, $250 or $500 increments.
      “Perfect Stop has the professional technician in mind,” says Dan Rader, vice president of category management. “From our technologically advanced brake pads, sensors and calipers to our high-carbon rotors and brake cleaners and brake fluid – each product is well-designed for everyday applications. This sweepstakes encourages technicians to combine the product
      lines and increase the end user’s overall fulfillment. It creates the one-stop-shop for the wheel end.”
      Visit
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    • By OReilly Auto Parts
      How To: Choose the Right Motor Oil For Your Vehicle
    • By Counterman
      Online ordering is a great way of marketing your products to both commercial and retail customers. It’s a convenient way for them to engage with your store and your merchandise on their own terms.
      For the customer, there are many advantages to using your online portals over calling or visiting your location. They don’t need to leave their shop or home, they don’t have to wait on hold and they don’t need to rely on your personnel to guide them to the correct parts, pricing and availability information.
      Convenience, Speed, Availability
      Online ordering attracts the sort of consumer who is in search of convenience, speed and availability. These are the people who don’t necessarily want to spend a lot of time in-store or on the telephone. This could be a commercial account that wants minimal interruptions to their workflow and needs parts found, quoted and delivered quickly. It also could be a retail DIY customer with very well-defined needs, shopping for a specific brand or price point, or simply researching a future purchase.
      For the store itself, online ordering may reduce the number of incoming calls or “drop-in” visits, and it may expose your store to new clientele who might not have otherwise purchased from you. You may consider fewer calls and visits as a negative outcome, but in reality, both of these outcomes can actually improve profitability.
      Existing customers who have embraced your online resources are still buying – they’re just buying differently. By placing their own orders remotely, they’re also giving your parts specialists an added opportunity to serve another customer (on the phone or in person), and to perform daily storekeeping tasks. A reduction in commercial phone traffic also allows your in-store personnel to spend additional time working on more complex parts requests, and helping close sales with those customers who require additional attention.
      There are drawbacks to online sales. Online shoppers don’t get your closely managed “in-store” experience, and they may receive less exposure to your other products, services and marketing. This has more impact on the retail trade, as commercial customers are most likely contacting you to fulfill immediate and specific needs, and are less interested in impulse items or the attractiveness of your plan-o-grams.
      For both types of customers, their “relationship” with your store might be put at risk if they don’t feel connected in a meaningful way. It’s important to use these online purchases as a gateway to building confidence and recognition for your store as a partner in vehicle repair and maintenance.
      Implied Commitment
      Offering your inventory online also represents an implied “commitment” to the customer. Online pricing and inventory availability must accurately reflect what’s actually on your shelves. Accurate inventory counts are crucial to any store operation, but some online sales also require an added element of scheduling. When an online platform allows for the customer to order non-stocked parts to be delivered from your DC or another store location, it creates an expectation of arriving at your store on schedule. The online portal has made the customer a promise that your store now must fulfill.
      Acknowledging or accepting any incoming order must be done promptly, and final processing or delivery of that order must be completed as promised. Keeping the customer informed in the event of any delay is even more crucial to online success, because of the “remote” nature of the transaction.
      It can be extremely frustrating to get a quote or place an order and then discover that the part is out of stock when you arrive to pick up the merchandise. This becomes even more of an inconvenience if the part has been ordered and pre-paid online. Many online-purchase platforms place a preauthorization hold on the purchaser’s credit/debit card. Depending on the card issuer’s policies, this “hold” may not drop from the account immediately. For some customers, this may prevent them from having enough money in their account to purchase the same part elsewhere until those funds are released. The repair can be delayed, and often, blame for the situation is assigned to you for “holding their money.”
      High-Maintenance Customers
      The final consideration when choosing to steer customers toward your online offerings is the customers themselves. We all have that customer who never seems to give us the correct application information, or even worse, insists that you send “both options” when a choice exists between two parts. This sort of customer is not the ideal audience for online ordering or “self-checkout,” as you may find yourself processing a large number of returns for unwanted or incorrectly ordered parts. It also will increase the number of “second deliveries” required to complete the job, and overstock for parts that are returned to the store.
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    • By Counterman
      Earlier this month, AutoZone reported stellar results for its fiscal 2022 second quarter. DIFM sales set the pace.
      For the quarter, which ended Feb. 12, AutoZone reported a 32.1% year-over-year increase in domestic commercial sales. The domestic DIFM sales total of $844 million was a second-quarter record for the company.
      Weekly domestic commercial sales per store were $13,500 – another second-quarter record – up from $10,500 in the fiscal 2021 second quarter.
      Overall, AutoZone’s fiscal 2022 second-quarter net sales were up nearly 16% to $3.4 billion. Domestic commercial sales accounted for 25% of that total – yet another company record – up from 21.9% of total net sales in the second quarter of FY 2021.
      Perhaps the most impressive stat: On a two-year basis, domestic commercial sales are up a whopping 46%.
      During the company’s March 1 conference call, AutoZone CEO Bill Rhodes noted that that the company doesn’t have good visibility into industry data that would quantify how much AutoZone has grown its DIFM market share in recent years. However, he acknowledged that “we are quite comfortable that we’re growing share exponentially” versus the overall aftermarket.
      On several occasions, Rhodes made a point to emphasize that AutoZone’s recent price cuts have not been the primary catalyst for its accelerated growth in DIFM sales.
      “They are an element, not the element of our growth,” Rhodes said. “About four years ago, we embarked on a new strategy in commercial, and we looked at all elements of our offerings. We changed the assortment methodology in every store in the United States. Every store has a different product assortment that leans further into the commercial business today than it did four years ago.
      “We also said, ‘How are we going to get significant increase in local-market availability? And we came up with this concept called a megahub store.”
      AutoZone’s megahub stores typically stock around 100,000 SKUs, “and drive tremendous sales lift inside the store box as well as serve as an expanded assortment source for other stores,” CFO Jamere Jackson explained during the call.
      As of the end of its fiscal second quarter, AutoZone had 64 megahub stores, and Jackson said the company plans to open 14 more megahub locations throughout the rest of its fiscal 2022.
      “The expansion of coverage and parts availability continues to deliver a meaningful sales lift to both our commercial and DIY business,” Jackson said. “And we are testing greater density of megahubs to drive even stronger sales results. What we’re learning is that not only are these assets performing well individually, but the fulfillment capability for the surrounding AutoZone stores gives our customers access to thousands of additional parts and lifts the entire network.”
      AutoZone executives have stated publicly that the goal is to establish at least 110 meghahub locations, but Rhodes said that number could end up being closer to 200.
      “One of the things about the mega hubs: Every time we measure them, they do better than our projections – period. Every single time,” Rhodes added.  
      Regarding the DIFM sales growth, Rhodes also pointed to improvements in the effectiveness of AutoZone’s front-line sales personnel and delivery drivers, and technology upgrades that make AutoZone “easier to do business with.”
      “We’ve taken our sales force – which was relatively immature and, frankly, brand new a decade ago – and as they mature and develop tenure, they’re getting more professional and better at their sales techniques.
      “We’ve deployed the single-largest technology endeavor of the company’s history in the commercial business. We’ve enhanced how we interact with our customers digitally. We’ve also rolled out handheld devices to all stores and all drivers, so that when they’re picking the products, we make sure we have the right products, and when we deliver the products, we can understand delivery times. We’re driving our delivery times down about 15% so far, and that’s nowhere near our goal. So we’re improving our service on that front.”
      He also pointed to the Duralast battery brand, “which continues to become stronger and stronger across the board.”
      Regarding the pricing element of the company’s DIFM strategy, Rhodes noted that AutoZone traditionally has been “premium-priced” compared to its competitors, “because our service offering is “premium-priced.”
      “I’d like to address the subject of pricing, and if AutoZone’s pricing disciplines or philosophies have changed from past practices,” Rhodes said during his prepared remarks. “The short answer is a resounding ‘no.’
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      “Regarding the more significant change in commercial. Our prices have always, always been meaningfully higher than our WD competitors, as our service level is superior. Our pricing changes over the last year or so have been to narrow – I emphasize narrow – but not eliminate that gap.”
      Rhodes asserted that AutoZone’s pricing adjustments have “narrowed that premium by roughly half.”
      “While this has created some consternation in the investment community, we think our results have shown that this was a prudent and productive decision,” Rhodes said. “We continue to see our industry as very rational when it comes to pricing strategies. And I want to be clear – crystal clear. I don’t want anyone to conclude that our growth in commercial is solely due to pricing.”
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    • DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.

    • By Counterman
      In celebration of its 50th anniversary, the National Institute for Automotive Service Excellence (ASE) has made available free downloadable communications materials and creative assets to help industry organizations take part in ASE’s yearlong celebration.
      Designed as a one-stop web portal, the online ASE toolkit gives repair shops, parts suppliers and industry organizations access to ASE marketing assets for use in their own communications.
      The web-based toolkit features a special 50th-anniversary
      link hidden, please login to view that includes logos, email and press-release templates, social media and infographics, plus posters, handouts and other digital assets. To view the ASE 50th-anniversary toolkit, visit
      link hidden, please login to view. For questions or additional information, email [email protected] The post
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