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Mevotech Launches Over-Built Marketing Campaign
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By Counterman
eBay Motors announced the launch of
link hidden, please login to view, a program it says gives users even more confidence when buying and selling on the marketplace. Shoppers can now look for the green ‘Fits’ compatibility checkmark on select parts and accessories listings to gauge whether the part will fit their vehicle. If the part arrives and doesn’t fit as expected, eBay Motors says it will cover the cost of the return and the buyer will receive a full refund – enabling more seamless and trusted transactions for both shoppers and sellers.
“People are buying and selling parts online like never before, and eBay Guaranteed Fit helps take the guesswork out of the shopping experience,” said Chris Prill, VP of eBay Motors. “Accurate fitment is critical to completing a project, from simple repairs to major modifications. With today’s launch, eBay Motors is empowering shoppers to browse and buy the millions of parts and accessories on the marketplace with that crucial added assurance.”
The launch of eBay Guaranteed Fit is the latest advancement designed to help people shop the marketplace with confidence and ease, including Authenticity Guarantee for sneakers, handbags, jewelry and trading cards, and the expansion of condition grading for eBay Refurbished, according to the company. eBay Guaranteed Fit is an additional protection under the eBay Money Back Guarantee, and covers most new and pre-owned items in the Parts & Accessories category with more to be added in the coming months.
How It Works, according to eBay:
Input vehicle details – Shoppers enter their vehicle year, make, model, trim and engine information into Finder, or select the vehicle saved in My Garage to search for new and used parts. Discover parts that fit – eBay Motors verifies that the vehicle details match the part compatibility information within the listing. When there is a match, fit is confirmed with a green ‘Fits’ checkmark on the listing. Purchase an eligible part or accessory – When shoppers purchase an eligible part or accessory, they can be sure it will fit their vehicle. Some exclusions apply, including tires and wheels. Access purchase protections – If the part or accessory does not fit the buyer’s vehicle upon arrival, they can return it for free within 30 days for a full refund. The post
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By Counterman
MEYLE recently launched the MEYLE HD control arm for the Tesla Model 3 and Model Y.
The new control arm is made of high-strength forged aluminum, and features a redesigned ball joint, larger-diameter ball stud and redeveloped bushings.
As a result, the optimized and reinforced MEYLE HD control arm is specially designed to handle the high stresses of the heavy and powerful Tesla vehicles, according to the company. Backed by a four-year guarantee, the control arm is designed to last longer, provide extended driving safety and deliver “a more fun driving experience.”
“You might remember – there was a lot of frustration in the global Tesla community a while ago,” the company said. “Drivers were reporting a great deal of squeaking and rattling coming from the premium manufacturer’s models.
“Our engineers at MEYLE were on the case right away and identified the Tesla control arm as the source of this nuisance. As always, they analyzed it and put it through an extensive multistage re-engineering process: the MEYLE HD principle. As a result, they developed a completely new technical solution that is now manufactured in our own production facilities.”
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By Counterman
O’Reilly Auto Parts recently named Mevotech its Supplier of the Year.
“We are honored to receive this prestigious award from O’Reilly,” said Todd Hack, Mevotech’s EVP sales and marketing. “The entire Mevotech team contributed to winning this award, and we’re looking forward to continued success with the launch of more innovative precision chassis and control arms products, backed by the solid training and field support we are known for.”
Toronto-based Mevotech is a leader in the engineering, design and manufacture of aftermarket control arms, chassis parts and wheel-hub assemblies.
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By Counterman
Advance Auto Parts has unveiled a 60-second documentary-style video and campaign featuring former Marine sergeant and world-renowned climber Kirstie Ennis.
Titled “The Climber,” the video chronicles Ennis’s journey from serving in the U.S. Marine Corps and the loss of her leg above the knee after her helicopter went down in Afghanistan. It also captures her recovery and focus on tackling the Seven Summits, the highest mountain in each of the seven continents.
“Kirstie is one of the most inspiring figures in society today,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. “She has been a great partner of the Advance brand for several years, and we’ve witnessed first-hand how Kirstie defines what it means to be a diehard. There is a strong correlation between Kirstie’s relentless drive and the hallmarks of our DieHard brand – reliability, durability and specifically, power. This mini-documentary provides an authentic look at Kirstie, which we believe will be motivational to many people.”
The video includes footage from Ennis’s first attempt at summiting Mount Everest in 2019. Ennis and her group came within 600 feet from Everest’s peak when her climbing party ran out of oxygen and had to retreat. She has since announced her intention to return to Everest this April. A successful summit would result in Ennis conquering each of the Seven Summits.
“I enjoyed this opportunity to partner with Advance and DieHard in a unique way to share my story,” said Ennis. “Advance has been part of my journey for several years, and I admire their dedication to supporting members of the military. My hope is that this video inspires people to accomplish their goals, even when the path is full of obstacles and challenges.”
The video can be seen on
link hidden, please login to view, as well as link hidden, please login to view, link hidden, please login to view and link hidden, please login to view. Advance will also debut the video in movie theaters beginning February, appearing before several anticipated Hollywood film releases. The mini-documentary was created by TMA, a Dallas-based creative agency partner for Advance and DieHard. *Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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