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By Counterman
NEXUS Automotive International and Wolf Oil Corporation are celebrating 10 years of partnership. The companies call it a decade defined by collaboration, global connectivity and sustained international growth. Since joining
link hidden, please login to view in 2016, the network has grown into a global ecosystem connecting entrepreneurial aftermarket leaders across multiple regions. Today, link hidden, please login to viewand NEXUS work together in around 50 countries, combining international reach with local market engagement. NEXUS Academy and Events
Through active participation in NEXUS initiatives, Wolf Oil contributes to strengthening the aftermarket ecosystem while supporting the industry’s transition toward new technologies. As a partner within the NEXUS Academy, Wolf Oil plays a role in helping educate the aftermarket, sharing expertise that enables distributors and workshops to keep pace with rapid technical change. Beyond technical collaboration, the partnership is also built on relationships. Wolf Oil actively participates in global and regional NEXUS events, connecting with partners across markets and reinforcing the importance of personal connections in an aftermarket driven by trust and collaboration.
Franck Jolly on the Partnership
“Our ten-year partnership with
link hidden, please login to view demonstrates the strength of a truly global aftermarket community,” said Franck Jolly, global sales trademarks & marketing director at Wolf Oil Corporation. “Together, we combine international reach with local entrepreneurship, creating opportunities for innovation and sustainable growth across markets. Beyond business, NEXUS brings people together, and we are proud to contribute to a network that values collaboration, knowledge sharing and a long-term vision.” Gaël Escribe on Growth and Collaboration
“Ten years of partnership with Wolf Oil Corporation have proven that the most powerful growth comes from shared ambition,” said Gaël Escribe, CEO of NEXUS Automotive International. “By uniting global expertise with local ingenuity, we don’t just adapt to change; we drive it. Together, we’ve built more than a partnership. We’ve created a movement where trust fuels innovation and collaboration paves the way for the future.”
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By Counterman
link hidden, please login to view honored the suppliers shaping the future of the automotive aftermarket at its 15th annual 2026 Partnership Event, Thursday, March 12, in Atlanta. This gathering has long served as a milestone moment that brings together the industry’s most valued partners to celebrate shared achievements, align on strategy, and deepen the relationships that drive the business forward. “Our Supplier Partnership Event isn’t just a celebration, it’s a reflection of what we believe at NAPA: that the most successful businesses are built on a foundation of trust and collaboration,” said Danny Huffaker, senior vice president product & marketing. “Bringing our partners together each year is how we align on our plan to win and strengthen our relationships. We’re grateful to our partners for their continued investment in NAPA and for their shared commitment to innovation that is defining the future of our industry.”
Among the evening’s honors, the Spirit of NAPA Award carries a particularly rich legacy. Established more than 30 years ago, it recognizes an individual who truly embodies NAPA’s values, work ethic, and commitment to deep, lasting partnership.
The full list of this year’s winners is below:
Spirit of NAPA Award, Premium Guard Inc. (PGI)
Spirit of NAPA Award Recipient – Premium Guard Inc. (PGI) Premium Guard Inc. (PGI) is honored with the Spirit of NAPA Award for demonstrating exceptional overall performance, deep partnership, and a sustained commitment to NAPA’s success. Through industry-leading service levels, strategic investment in dedicated NAPA sales support, and strong collaboration on new product launches and market expansion, PGI has consistently aligned its efforts with NAPA’s goals.
Following one of the most significant product transitions in NAPA’s history, PGI stepped up in a meaningful way, working cross-functionally with our teams to support training, sales enablement, and market adoption. Their partnership has helped expand product coverage, drive market share growth, and ensure NAPA remains well positioned to serve customers across our network.
Through performance, collaboration, and shared commitment, PGI truly embodies the Spirit of NAPA.
Partnership Award, Chris Pruitt
Partnership Award Recipient – Chris Pruitt Chris Pruitt is recognized for decades of leadership. Over a remarkable 31-year career at East Penn Manufacturing, Chris helped guide the company through significant growth while strengthening its relationship with NAPA at every level.
Under his leadership, East Penn consistently supported key NAPA initiatives that drove market share growth through innovative and collaborative programs. Chris also demonstrated a deep commitment to giving back, proudly supporting the Intrepid Fallen Heroes Fund through fundraising efforts that honored those who have sacrificed for our country.
Known for his accessibility and collaborative spirit, from the store level to the executive team, Chris fostered a culture of open communication and true partnership. Now serving as Chairman of the Board, he leaves behind a legacy defined by trust, integrity, and a long-standing relationship between East Penn and NAPA built to endure for years to come.
Service Award, Valvoline
Service Award Recipient – Valvoline Valvoline is recognized for delivering exceptional service performance to the NAPA network, maintaining industry-leading fill rates and dependable on-time delivery. Their reliability and responsiveness ensure NAPA customers consistently receive the products they need when they need them.
Catalog Award, CRC
Catalog Award Recipient – CRC CRC is recognized for excellence in catalog content and data quality, demonstrating exceptional completeness, correctness, and reliability in product information. Their commitment to maintaining high standards ensures NAPA teams and customers have the accurate information they need to confidently identify the right products.
Quality Award, Old World Industries (OWI)
Quality Award Recipient – Old World Industries (OWI) Old World Industries (OWI) is recognized for its outstanding commitment to product quality and transparency, working closely with NAPA to provide comprehensive testing data and detailed quality documentation. Their proactive collaboration and dedication to continuous improvement help ensure the reliability and performance that NAPA customers expect.
Innovation Award, Milwaukee
Innovation Award Recipient – Milwaukee Milwaukee is recognized for driving innovation and growth within the NAPA network through the launch of more than 600 new SKUs in 2025 and the creation of exclusive trade in promotions that generated significant incremental sales. Their continued investment in new product development and sales enablement demonstrates a strong commitment to innovation and partnership with NAPA.
Indirect Supplier Award, The Variable Agency
Indirect Supplier Award Recipient – The Variable Agency The Variable Agency is recognized for its exceptional partnership and creative leadership in the brand transformation of Carlyle Tools. Through strategy, distinctive visual identity, and powerful storytelling, TVA helped reimagine Carlyle as a modern professional tool brand designed to resonate with the next generation of technicians.
Marketing Award, Dorman
Marketing Award Recipient – Dorman Dorman is recognized for outstanding collaboration with the NAPA marketing teams, investing in innovative campaigns and strong social media engagement that increased visibility and traffic at NAPA for the Dorman brand. Their commitment to creative marketing initiatives continues to expand awareness of Dorman products among technicians and customers across the industry.
Sales Award, Dorman
Sales Award Recipient – Dorman Dorman is honored for delivering exceptional sales growth with NAPA, generating significant incremental revenue through strong product innovation, inventory support, and close collaboration with NAPA teams to capture new opportunities and serve customers more effectively.
Market Disruptor Award, Carlyle Tools Suppliers (ISS, Great Neck, Clore, Homak, FNA)
Market Disruptor Award Recipient – Carlyle Tools Suppliers ISS, Great Neck, Clore, Homak, and FNA are recognized for their partnership with NAPA in relaunching the Carlyle Tools brand—bringing together product expertise, supply chain strength, and collaboration to create a differentiated professional tool offering that is reshaping expectations in the market.
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By Counterman
Being a part of your local community is one of the most rewarding benefits of operating any business. Our individual operations certainly take up most of our time and attention, family and other obligations occupy another significant portion, but many of us also manage to carve out the time and energy to share a part of ourselves with the people and organizations that make a ZIP code into a genuine community.
From serving as school or other organizational board members, coaching local youth sports, or being an active member of your church, friends and neighbors might come to know you both personally and professionally, and your business is often a reflection of those values you already hold dear. As a business, we are also often called upon for financial contributions to a variety of charities, benefits and other generally good causes. The larger the business model, the more these requests roll in, and “the asks” are also generally more substantial.
For any automotive business, there are also many requests from members of your local grassroots racing community seeking “sponsorship” for their individual racing interests. These come in many forms, from racers looking to obtain a discounted rate on parts purchases to financially supporting their teams over the course of a season, usually in return for some sort of advertising on the car. On the surface, these requests might seem no different than sponsoring a Little League team or donating items for a benefit auction. Look a bit deeper, though, and you may realize that these racing “sponsorships” really need to be more of a “partnership” to make financial sense
Too often, a “sponsorship opportunity,” as presented, is a one-sided request, with the team simply seeking assistance in pursuing their dream of competing in motorsports. In exchange for your merchandise or funding, you get… a sticker! When asked just what kind of return on investment you can expect from your sponsorship, the answer is very often stunned silence. If the answer is “free advertising,” then we must truly consider the value of
that advertising.
Most of us have an advertising budget, and use a variety of media to get individual messages out in front of potential customers. It is already increasingly difficult to connect with consumers using traditional print, radio and television advertising. Streaming services and satellite radio both allow consumers to avoid advertisements, and newspaper readership has been declining steadily for years. Having your company name on the fender of a car in front of a few hundred people on a Saturday night might seem like a decent investment, but this kind of individual sponsorship is dependent upon several variables. Failures, successes, team or driver reputations, and even the team’s ability to compete regularly can vastly affect the value of your investment. If you choose to pursue business relationships with individual drivers or teams, think carefully about how those relationships will be mutually beneficial to each party.
Being associated with the racing community is a great way to connect with your existing clientele, and to keep your name in front of those who might use your services in the future. To maximize your advertising efforts, consider spreading the wealth in a more effective way than through a series of smaller individual sponsorships.
Advertising at the track itself is a great way to participate without relying on being associated with the most popular or successful team. A trackside billboard is a literal sign of your support for the racing scene, visible no matter which cars are on-track during the various practices, heat races and features. Sponsoring a particular racing class, offering a contingency payment in return for displaying your decals, or even holding a special event on track night, all benefit more than just a few individuals, and partnerships like these also build relationships with the local track operators and their extended network of supporters.
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