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FRAM Inks Partnership With NASCAR Cup Driver Daniel Suárez
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By Counterman
Advance Auto Parts, the “Official Auto Parts Retailer of NASCAR,” received the 2022 Marketing Achievement Award at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.
In its third season as an official partner, Advance has demonstrated its commitment to grassroots racing, supporting drivers and tracks in local communities across the United States and Canada. The entitlement partner of the Advance Auto Parts Weekly Series (NAAPWS), Advance most recently partnered with the NASCAR Drive for Diversity Driver Development Combine, developing new storytelling opportunities and helping to livestream the event for the first time in program history.
“Advance Auto Parts is very honored to receive this award,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance. “Since becoming a partner of NASCAR, our team has been focused on supporting grassroots racing through programs like Advance My Track Challenge and the Drive for Diversity Combine. As the official auto parts retailer of NASCAR, we look forward to our continued partnership, leading programs that advance local racing while serving as the auto parts provider of choice for race fans.”
For a second season, Advance promoted the “Advance My Track Challenge,” focusing on local racetracks and communities to raise awareness of and celebrate grassroots racing. Through a consumer voting program, the organization awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to local Advance stores for free admission to the speedway’s celebration event. The program generated more than 220,000 impressions on NASCAR.com and NASCAR social media channels.
“Since becoming an official partner, Advance Auto Parts has been a big supporter of grassroots racing, raising awareness of local racing communities and providing young drivers with the opportunity to showcase their talent,” said Michelle Byron, vice president, partnership marketing at NASCAR. “After recently wrapping the 2022 Advance Auto Parts Drive for Diversity Combine, we’re thrilled to see what’s next as they continue to find creative ways to grow their presence in the sport.”
After introducing a new brand campaign in June with its No. 1 fan Ed Vance, Advance hosted Ed at the Coke Zero Sugar 400 at Daytona International Speedway and captured live content with him throughout the weekend. In a matter of months, Ed quickly began to be recognized at tracks, becoming a staple character among race fans.
Closing out the year, Advance served as the primary sponsor of the NASCAR Drive for Diversity Driver Development Combine, continuing to expand its presence in the sport. Advance was on-site throughout the event, capturing content as drivers prepared for and participated in the combine. Through its sponsorship, the company gave NASCAR the ability to evaluate additional drivers for the combine as the league also selected additional winners compared to previous years.
This is the first time Advance has been awarded the NASCAR Marketing Achievement Award. Previous winners include Anheuser-Busch, Comcast; Coca-Cola; Fox Sports and NBC Sports; Mars, Incorporated; Mobil 1; and Toyota.
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By Counterman
FRAM congratultes Marco Andretti, whose dramatic finish Saturday in the Camping World Superstar Racing Experience (SRX) Series finale at Sharon Speedway propelled him to his first SRX Championship.
FRAM was a partner sponsor of the SRX series for the second consecutive season.
“FRAM is absolutely thrilled to celebrate this historic season with Marco and the No. 98 FRAM car,” said Patrick Reyes, marketing manager for FRAM. “Seeing the FRAM car in victory lane with the trophy is the perfect ending to another adrenaline-fueled season. We’re proud to have partnered with SRX Racing, and we wish Marco a speedy recovery as he celebrates this well-deserved, hard-fought championship season.”
FRAM provides a full set of filtration products to keep contaminants under control in critical spaces. Oil flow, engine air filtration and clean cabin air can all be protected with FRAM filters.
Stay up-to-date with FRAM on
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By Counterman
FRAM congratulates NASCAR driver and FRAM partner Daniel Suárez on winning the Toyota/Save Mart 350 at Sonoma Raceway on Sunday, June 12.
FRAM is sponsoring Suárez, driver of the No. 99 Trackhouse Racing Chevrolet for the 2022 NASCAR Cup Series season.
“FRAM is proud to partner with Daniel Suárez. His history working with our filters in his dad’s car-restoration shop made this partnership a natural fit,” said Patrick Reyes, marketing manager for FRAM. “We congratulate Daniel and his team on this great win, and we look forward to his continued success on the NASCAR Cup Series circuit.”
With a legacy that goes back to 1934, FRAM provides a full line of reliable engine oil, air and cabin air filtration products to keep contaminants under control in critical spaces.
Follow Daniel Suárez on Facebook, Instagram and Twitter, and stay up-to-date with FRAM on
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By Counterman
FRAM and TRICO – part of First Brands Group family of companies – have donated $40,000 to the CAL FIRE Benevolent Foundation to benefit the families of firefighters who are supported by the charitable organization.
The donation was made at the No One Left Behind Spring Tribute Golf Tournament.
First Brands Group Senior Director of Sales Nathan Giles and Director of Sales Erick Esparza were onsite to present CAL FIRE Benevolent Foundation President/CEO Kevin O’Meara with the check on behalf of FRAM and TRICO during the post-tournament reception.
“We are proud to partner with such a remarkable organization,” said Giles. “The impact that the CAL FIRE Benevolent Foundation has on area firefighters and their families cannot be overstated, and we are truly honored to be able to support its lifechanging mission.”
During the presentation of the donation check, O’Meara voiced his gratitude on behalf of the CAL FIRE Benevolent Foundation.
“This generous donation will go a long way in helping our firefighters and their families in their time of need,” he said.
More than 140 golfers participated in the team tournament on May 16 at Half Moon Bay Golf Links. The event was held to benefit firefighters and their families who have suffered a debilitating injury, loss of life, were burned on duty, have an illness or need financial assistance.
The tournament began with a post-registration breakfast before a shotgun start accompanied by CAL FIRE Local 2881’s Honor Guard & Pipes and Drums. The event concluded with a silent auction, awards ceremony, check presentation and reception dinner.
Firefighters from CAL FIRE Local 2881 formed the CAL FIRE Benevolent Foundation to engage in charitable and educational activities in support of the families of firefighters facing financial need. The 501(c)(3) nonprofit also assists burn victims while funding critical research around the occupational hazards facing firefighters.
Learn more about the CAL FIRE Benevolent Foundation at
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