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FRAM Inks Partnership With NASCAR Cup Driver Daniel Suárez


Counterman
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FRAM announced that it has finalized a partnership with driver Daniel Suárez for the 2022 season of the NASCAR Cup Series.

Suárez will represent FRAM starting with the Bluegreen Vacations Duel at Daytona on February 17.

Suárez, who will be competing in his sixth season this year, will be driving the No. 99 Trackhouse Racing Chevrolet. He says he is proud to carry the FRAM name as he competes at the highest level of stock car racing.

“FRAM is a brand I have loved and used in almost all of my cars for many years, and this affiliation is not only very organic, but also a partnership that speaks my language,” said Suárez. “Aside from being an amazing product for any car, FRAM’s ethos and what they stand for is something that really resonates with me: a product that anyone can easily use, from an experienced mechanic to a mom or dad trying to change their filter in their own car. I feel proud to be a FRAM athlete, and I will wear that badge with honor.”

Suárez grew up working alongside his father, Alejandro, in a car-restoration shop in his hometown of Monterrey, Mexico. It was there, in his father’s garage, where he was first introduced to FRAM filters and where he adopted a do-it-yourself approach to vehicle maintenance and repair.

“FRAM is proud to partner with Daniel Suárez. His history with the brand made this partnership a natural fit, and we look forward to working together this season,” said Patrick Reyes, marketing manager for FRAM. “Daniel’s NASCAR success and his restoration of old cars is the perfect blend of the historical tradition and innovative excellence that the FRAM brand stands for.”

With a legacy that goes back decades, FRAM provides a full set of filtration products to keep contaminants under control in critical spaces. Oil flow, engine air filtration and clean cabin air can all be protected with FRAM filters.

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