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Bill Long Named Northwood Outstanding Business Leader
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By Counterman
MEMA, the Vehicle Suppliers Association, presented its new brand and business structure at a virtual member town hall.
North America’s leading trade association for manufacturers of motor vehicle components will now operate under one umbrella organization with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.
Over the decades, MEMA’s influence expanded as the industry evolved, establishing four divisions: the Automotive Aftermarket Suppliers Associations (AASA), Heavy Duty Manufacturers Association (HDMA), Motor Equipment Remanufacturing Association (MERA) and Original Equipment Suppliers Association (OESA).
The new structure will create a stronger, more unified organization that can better serve and represent constituents by convening all members under just two groups, MEMA leaders said.
“Rapid changes are impacting our industry. It was the right time to rethink our strategy to better address member needs,” said Bill Long, MEMA president and CEO. “Our member companies have more in common today than ever before. We will provide more effective programming and agility to react to industry changes by streamlining the organizational structure.”
Working with Gyro Creative, a Detroit branding agency, MEMA leadership went through a months-long review of its branding and value proposition, as well as member surveys and competitive analysis. The new look and color palette is modern, progressive, and bold.
“No other organization can compare with MEMA’s longevity, respect, depth of knowledge, and commitment to the vehicle supplier industry,” said Long, who added that MEMA’s mission, vision and dedication to its members and the automotive and commercial vehicle industry have not changed.
“Members will appreciate this structural simplification as it makes it easier for members to access the value MEMA provides today, and we believe it will create more value long-term,” said Megan Gardner, executive director, marketing and communications. “The new brand better represents our forward movement.”
As part of its rebranding and realignment, MEMA also has announced a number of new leadership changes and appointments. The new MEMA Leadership structure is as follows:
Bill Long, president and CEO, MEMA Ann Wilson, senior vice president, Government Affairs Paul McCarthy, president and CEO, MEMA Aftermarket Suppliers John Chalifoux, chief sustainability officer and COO, MEMA Aftermarket Suppliers Julie Fream, president and CEO, MEMA OE Suppliers Collin Shaw, chief commercial officer and COO, MEMA OE Suppliers In addition, a number of internal promotions and appointments have been announced at MEMA, including:
Megan Gardner as executive director of Marketing and Communications Liz Goad as executive director of Events Mike Jackson executive director of Strategy and Research Other developments include:
The Center for Sustainability – a new platform for all members as they navigate the increasingly complex processes and requirements of a successful sustainability program. A resource for Diversity, Equity and Inclusion where staff and members can engage in meaningful dialogue and share best practices to develop safe and welcoming business environments. Greater access to member councils, programming, events and MEMA’s advocacy staff in Washington, D.C. To learn more about the new MEMA, visit
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By Counterman
Business Alabama Magazine recently named BBB Industries one of the Best Companies to Work for in Alabama.
The magazine recognized BBB at a Dec. 1 awards ceremony in Birmingham.
“With 75% of the selection criteria being focused on employee feedback and the employee experience, it makes us particularly proud to be named one of the Best Companies to Work for in Alabama,” BBB CEO Duncan Gillis said. “Our company and our culture are special, and we are honored to receive this recognition.”
To learn more about BBB’s culture and career opportunities, visit the BBB Careers Page.
Created by Business Alabama magazine and Best Companies Group, the annual program is in its 13th year. The Best Companies Group survey and awards program was designed to identify, recognize and honor the best employers in Alabama, benefiting the economy, workforce and businesses. Working environment, role satisfaction and the opportunity to contribute to the company’s overall success were among the characteristics most often mentioned in BBB’s employee survey.
Companies from across the state entered the two-part survey process to determine the Best Companies to Work for in Alabama. The first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation.
The combined scores determined the top companies and the final rankings. Best Companies Group managed the overall registration and survey process in Alabama, analyzed the data and determined the final rankings.
Daphne, Alabama-based BBB Industries is an industry leader in the sustainable manufacturing of starters, alternators, hydraulic and air disc-brake calipers, hydraulic and electronic power-steering products and turbochargers for the OEM, passenger, industrial and commercial-vehicle aftermarket industries. Through Industrial Metalcaucho S.L.U., BBB also supplies the automotive aftermarket with an assortment of rubber, metal and rubber-to-metal products across more than 64 countries.
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By Counterman
Photo caption: Fletcher Lord Jr. (left) and Bill Schlatterer
Bill Schlatterer, president and CEO of Replacement Parts Inc. (parent company of Crow-Burlingame), walked out of a meeting on Monday expecting to take a small break before heading back into the conference room. Instead, he found more than 100 employees gathered right outside the door.
As they clapped and yelled, “Surprise!” and “Congratulations!”, he stood for a moment taking in the whole scene. Bouncing gold and black balloons, tables bursting with goodies – cheese and vegetable trays, party sandwiches, fruit arrangements, chocolate and vanilla cupcakes – all flanking a huge Italian cream cake with the words “Happy 50th Anniversary, Bill”written across the top in gold icing. He grinned and in his usual, low-key manner said, “Oh, guys, this is just terrific. Thank you.”
Schlatterer started his career with Crow-Burlingame in 1972 as a delivery driver at the flagship store on 7th and Arch in Little Rock, Arkansas. As he talked to the crowd, he shared his secret to success. “You don’t get lucky,” he said. “You raise your hand, do the work other people don’t want to do, and you make your good luck happen.” Then he turned serious. “You know, not to get all melancholy or anything, but I have always loved my job. Loved my work family. Those years went so fast. Where did those 50 years go?”
It was quiet for a moment, and then Fletcher Lord Jr., chairman of the board, stepped forward. He said, “In 1972, we had one district manager. One day he called me up and he said, ‘Fletcher. We have a problem. I’ve got this guy, and we either need to fire him, or move him up, because he is driving me crazy.’ Well, now this guy is getting his 50-year pin, and I couldn’t have asked for a better partner all of these years.”
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By Counterman
Women in Auto Care, an Auto Care Association community, has named Kim Nolan of BBB Industries the Auto Care Woman of the Year. Nolan is BBB’s senior vice president – traditional sales.
In addition, Tanya Hunt, BBB’s commercial project manager, was named the Auto Care Champion of the Year.
Women in Auto Care presented the awards on Nov. 2 in Las Vegas during AAPEX.
The Auto Care Woman of the Year recognizes a woman who is a leader, mentor and role model who has made significant and outstanding contributions to the auto care industry. Nolan was selected among the largest group of nominations Women in Auto Care has ever received.
This selective award recognizes individuals who have, over the course of a career spanning many years, distinguished themselves through their integrity, unselfish commitment to and high level of performance within the aftermarket.
The Auto Care Champion of the Year is presented to a volunteer who has gone above and beyond in supporting Women in Auto Care. Hunt encompasses the volunteer spirit in every aspect of her life. In its inaugural year, the award recognizes Hunt’s extraordinary dedication and commitment to Women in Auto Care.
“We are honored to have Kim and Tanya as part of the BBB team,” BBB Industries CEO Duncan Gillis said. “This is an incredible recognition of their strong leadership and commitment to excellence. I am confident both will continue to have a profound impact on others in the industry.”
The Women in Auto Care annually honor deserving women throughout the industry who have made significant contributions in the auto care community.
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By Counterman
The Auto Care Association announced the addition of Ted Hughes as its new senior director of community engagement and AWDA executive director.
Hughes will lead the association’s efforts to evolve community engagement among its members while also serving as the liaison between the association and its Aftermarket Warehouse Distributors Association (AWDA) community.
In his role as senior director of community engagement, Hughes will be a key leader in establishing engagement strategies; communicating membership benefits to existing and prospective members while also strengthening the communities’ membership base; and implementing community practices and policies to provide association members with maximum value.
As executive director of AWDA, Hughes will provide guidance and primary administrative support for all AWDA-related organizational activities, including assistance in the engagement, growth and retention of the 600-plus-member community.
“I am very excited to have Ted on board,” said Bill Hanvey, president and CEO of the Auto Care Association. “Ted’s experience in the aftermarket as well as his communication and customer relation skills made him a natural fit for this position. Our communities – especially AWDA, which is celebrating its 75th anniversary – are the backbone of the association and we are looking forward to further enhancing our community engagement for the betterment of the industry and the association.”
“As we celebrate our 75th anniversary, it could not be more fitting than to have Ted as our executive director,” said Ryan Samuels, chair of AWDA and vice president at Buy Wise Auto Parts. “Our market and dynamics are changing, and we look forward to the new energy that Ted will bring to AWDA while helping to preserve our legacy.”
Hughes brings more than 20 years of aftermarket experience to the association, with his most recent role being the head of marketing for MAHLE Aftermarket Inc. In his role as head of marketing, Hughes was responsible for promotions, public relations, advertising, motorsports programs and the advancement of all electronic and Web-based activities.
Since 2020, Hughes has served as the vice chair of the Auto Care Association’s Marketing Communications Committee, and since 2020 as the chair of the Marketing Executives Committee for AASA.
Learn more about the Auto Care Association’s member communities, including AWDA, at
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