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Sea Foam Deep Creep Lubricant Applications
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By Counterman
D-A Lubricant Co. announced a new look for its PennGrade passenger-car motor oil and PennGrade1 high-performance oil – a first since D-A acquired the PennGrade name and logo in 2015.
The PennGrade lineup of motor oil for passenger cars is now color-coded to demonstrate the distinct levels of viscosities between the synthetic, full synthetic and premium full synthetic motor oils.
“The refresh on the labeling with the new color system makes it easier for the consumer to identify and differentiate between our good, better and best selection of motor oils for passenger cars,” said D-A Lubricant owner and CEO Mike Protogere. “Depending on the consumer’s price point and what features they are looking for, they can choose the right D-A oil for their car.”
Operated in the United States for 100 years, D-A Lubricant is the first company ever to specialize exclusively in the manufacturing and distribution of heavy-duty lubricants designed especially for heavy-duty equipment, according to D-A.
“D-A is already well-known and highly regarded in the heavy-duty and construction industries, but we want our customers to understand the full breadth of our lubricants and related products, which also includes those for passenger cars,” Protogere said. “We take great pride in our robust product portfolio – from industrial and agriculture to mining, power generation, on-highway transportation and automotive – and want our customers to be more aware of all we offer to fill their lubrication needs.”
Also part of the branding refresh is an updated label for the iconic PennGrade 1 high-performance oil. The redesign helps differentiate PennGrade1 from the rest of the PennGrade family and includes a nod to the Brad Penn logo.
“We want our customers loyal to the Brad Penn brand to know PennGrade 1 – The Original Green Oil – as well as the entire PennGrade 1 product line is the same product today as it has been for decades,” Protogere said. “It continues to use the unique Pennsylvania Grade base oil cut and the specially selected high-zinc, high-phosphorus formulation that’s been known and trusted by high-performance engine builders and vehicle owners for decades.”
Family-owned and operated, D-A Lubricant is located in a state-of-the-art facility in Lebanon, Indiana. The 250,000-square-foot building includes space for offices, blending, processing, packaging, a technical lab, rail loading and offloading and 14 dock doors.
D-A produces engine oils, transmission lubricants, greases, gear lubricants, hydraulic oils, antifreezes, specialty products and industrial grade lubricants.
“D-A has a long history of quality, both in our products and our service,” Protogere said. “We believe this label refresh will create opportunities for a bigger on-shelf presence and awareness of the D-A brand to more customers across the country.”
For more information about D-A Lubricant, visit
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By Counterman
Applications are now being accepted for the annual Mitchell 1 Automotive Technology Scholarship.
High school seniors and college students in the U.S. and Canada who are interested in pursuing a career in the automotive aftermarket can submit applications through March 31 by visiting the Automotive Aftermarket Scholarship Central website at
link hidden, please login to view. “We’re pleased to offer the Mitchell 1 Automotive Technology Scholarship to a deserving student to help pave their way to a fulfilling career servicing or supplying parts for vehicle maintenance and repair,” said Nick DiVerde, senior marketing director, Mitchell 1. “The scholarship will help students pay for their tuition so they can achieve the skills they need to succeed in this rewarding field.”
The winning student will receive a $2,500 scholarship, a check for $500 and roundtrip airfare and accommodations for the winner and a guest to attend the North American Council of Automotive Teachers (NACAT) conference, to be held Aug. 7-11 at the Cincinnati Marriott RiverCenter in Covington, Kentucky.
To be eligible, scholarship applicants must be a current student majoring in automotive technology/auto shop repair course work and meet the following criteria:
Nomination from his/her NACAT instructor Minimum overall 3.0 grade-point average Planning to attend an accredited college or university, or already enrolled in an accredited college or university A U.S. or Canadian citizen By completing a single application
link hidden, please login to view, students will be considered for multiple scholarships for which they are eligible, including the Mitchell 1 scholarship. The streamlined website allows applicants to view the details of all scholarships available and continue to update their application until the March 31 deadline. For more information about Mitchell 1, visit
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By Counterman
NTN, the parent company of BCA Bearings, has announced the addition of 25 new product SKUs to the BCA lineup of aftermarket products.
BCA’s December 2021 release includes wheel-hub assemblies and kits for a number of import and domestic applications.
The new SKUs augment BCA’s coverage for the fast-growing light- and medium-duty work-truck fleet segment, including Ford Transit Connect, Ram ProMaster as well as multiple Sprinter-based models.
Other notable coverage additions include Tesla Model S and X, and on the other end of the spectrum, the seventh-generation Chevrolet Corvette. Also of note is added coverage for the 2020 Ford F-150, a first-to-aftermarket offering from BCA.
In total, this release accounts for more than 11.1 million vehicles in operation for the United States.
“This final release of the 2021 calendar year represents the addition of a diverse variety of coverage to the BCA product line.” said Rina Dafnis, assistant product manager – automotive aftermarket. “This release includes coverage for the largest and fastest-growing vehicle segments in the North American aftermarket. There is a growing demand to cover battery-electric and late-model work-truck vehicles, which are entering the aftermarket sweetspot, and our mission is to stay ahead of that demand.
“We are also proud to be first to the automotive aftermarket with coverage for the top-selling vehicle in North America in 2020, the Ford F-150.”
Throughout 2021, BCA added 56 new SKUs representing more than 23.6 million vehicles in operation in the United States alone. In 2021, the BCA catalog team also added carry-up applications for 140 existing SKUs, providing catalog coverage for more than 7.2 million vehicles in operation.
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