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Bosch ICON: Narrow Top Lock Wiper Blade Installation


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    • By Counterman
      Parts Authority, one of the largest distributors of automotive and truck parts to the aftermarket, held its vendor-appreciation reception and award ceremony on Wednesday, Nov. 2, during Industry Week in Las Vegas.
      The event took place at the TAO Asian Bistro and Nightclub in the Venetian Hotel.
      “Our vendor reception finally returned after a small hiatus,” said Randy Buller, president and CEO of Parts Authority. “We couldn’t be happier to have hosted such a spectacular ceremony honoring phenomenal companies and exceptional partners. We are lucky to work with great leaders in the industry who are dedicated and committed to the success of our company. Congratulations and thank you from all of us at Parts Authority.”
      Parts Authority started the evening by recognizing Highline Warren (pictured) as its 2022 Supplier of the Year. Highline Warren, one of the nation’s premier suppliers of automotive chemicals and products, was recognized for its overall outstanding business practices, partnership and dedication to Parts Authority and its customers.
      FCS Automotive and TrakMotive received the Partnership Award, recognizing their efforts and willingness to find innovative methods that fuel both Parts Authority’s and their own organizations’ growth.
      Durago and Mevotech received Supply Chain Awards. These vendors maintained a strong and steady supply chain despite challenging circumstances, Parts Authority noted.
      Parts Authority recognized Standard Motor Products with the Operational Performance Award. The recipient was measured on communication, organization, and the ability to adapt and grow alongside Parts Authority. Standard Motor Products truly delivered exceptional operational performance, Parts Authority said.
      ACDelco received the Program Performance Award. ACDelco was recognized for going above and beyond the “call of duty” to grow and support its brand across multiple channels nationwide, in turn benefiting both Parts Authority and its customers.
      URO Parts, which offers more than 8,000 high-quality spare parts for European, American and Asian vehicles, was named the organization’s 2022 Import Supplier of the Year. URO demonstrated its ability to be a market leader in the import segment.
      Depo received the 2022 New Vendor Award. Depo offers aftermarket lighting and collision parts at competitive prices. Depo was recognized for its high-quality products and ability to move quickly and successfully through the challenging process of becoming a new vendor.
      Bosch received the 2022 Marketing Excellence Award. Bosch consistently delivered successful marketing strategies and support throughout the year.
      Parts Authority recognized Dorman Products with the 2022 Catalog and Data Award. From new-product data to ACES and PIES to images, videos and beyond, Dorman proved to be an industry leader in all aspects of cataloging and data, Parts Authority noted.
      DRiV received the 2022 Brand Recognition Award. DRiV was recognized for maintaining strong brand awareness within its portfolio of products and its consistent support of Parts Authority’s business.
      Bryan Moberly, national key account manager at Bosch, was named 2022 Factory Representative of the Year. Moberly delivered consistent and outstanding support throughout the year, resulting in significant growth for Bosch, Parts Authority and its customers.
      Mike Glazier, president at Glazier Sales Associates, and Robbie Riefberg of NA Williams, were named 2022 Manufacturer Representatives of the Year. Glazier and Riefberg successfully managed multiple brands and inventory within Parts Authority, while educating team members and customers.
      Parts Authority awarded five recipients with the Road Warrior Award. Justin Masseo from Glazier Sales Associates, Hector Garcia from NA Williams, Bill Wilson from KSW Enterprises, Mike Beam from Idemitsu Lubricants America and Kendell Smith from Standard Motor Products were recognized for their outstanding and ongoing efforts on the front lines. These “road warriors” trained customers, educated team members and solved problems with passion and precision.
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    • By Counterman
      It pains me to admit it, but snowy weather is just around the corner. And with that winter weather comes seasonal challenges – as well as sales opportunities.
      In all my years behind the parts counter, there were two types of days that I would dread: heavy snowfall and heavy rainfall. Why? Because in either case, I knew that the store was going to be chock full of customers who have been putting off buying new wiper blades.
      I also knew that since my store offered free wiper installation – like most stores do these days – I would end up soaking wet from the rain, or frozen stiff from the snow and ice while I worked on the vehicle in the parking lot outside.
      I don’t know about you, but I found that upselling a customer in this position was exceedingly difficult. They’re usually in a rush, and are more likely to say, “Just give me the cheap ones,” or, “I’ll get the better wipers next time.” We’ve all heard those objections before. How do we overcome them?
      Don’t Wait, Ask!
      I would talk about wiper blades at every opportunity with customers. It was sort of my own way to kill time while I was waiting for the computer to open up the catalog. I would ask, “So, how are your wipers holding up? Did they keep the windshield clear when it rained last week?” Doing this would help to jog their memory, reminding them that their wipers were streaking, chattering or just simply failing to clear the windshield. They might not have walked into the store expecting to buy wipers, but they were more receptive to the idea once I helped them to remember that they needed them.
      This scenario happened day in and day out, and best of all I was able to upsell a number of those customers into a nicer set of beam-style wipers or convince them to pick up a gallon of washer fluid as well. These may seem like small victories, but they add up to a healthier profit margin for the entire store. I remember that our margin would dip on those really snowy or rainy days, mostly due to the smaller margin we made on the wiper blades by themselves.
      Installation Tips
      I installed a lot of wiper blades in my years behind the counter. Customers often would comment on how quickly I’d get it done, but it became more muscle memory than a conscious effort over time. We all know that wipers are easy to install, but customers don’t always know how to do it. If we can step in and install them – and get the customers on their way quickly – that’s a win-win for everyone.
      When it comes to installing wipers, there are a few things I’ve learned. First, most wiper blades will come with a small alcohol wipe inside the packaging. Don’t throw it away! Use it to wipe off any dirt or debris from the windshield where the wiper blades park. This part only takes a second or two, but it goes a long way toward ensuring that those new wiper blades won’t smear tree sap, dirt, mud or whatever else may be on the glass all over your customer’s field of vision.
      Second, when you lift the wiper arm up to access the blade, note any resistance or corrosion along the hinges. If those hinges start to bind up, it may not be able to apply adequate pressure to press the blade against the windshield.
      Finally, don’t forget about the rear wiper! SUVs, wagons and hatchbacks probably will have a small wiper for the rear glass, and these can easily be forgotten by the customer. As a matter of fact, I had a number of customers who didn’t know how to turn the rear wiper on in their vehicle, and they’d owned it for years! They really appreciated it when I took a moment to show them how to use it, and I hope they remembered what I’d said the next time it rained!
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    • By RockAuto
      Simply add qualifying Bosch Brake pads to your cart and instantly save.View on RockAuto.com
    • By Counterman
      JKF Americas Inc, a subsidiary of JK Fenner (India) Ltd., has introduced its extensive Top Drive line of power-transmission products to the North, Central and South American markets.
      The launch of the Top Drive brand is especially timely for businesses that have seen delays and shortages in the supply chain, within the context of the emerging sourcing model across the world, the company noted.
      “The parent company has been at the forefront of nearly every advancement in drive belts and power-transmission products for decades, serving industries around the globe,” said Mohan Seshadri, business head – industrial and automotive products & exports. “The company and brand are aligned to deliver quality, performance and value that customers demand.”
      Top Drive industrial power-transmission products include:
      Belts – Classical V belts, wrapped belts, raw-edge cogged belts, poly-V belts, banded belts, synchronous belts, harvester belts and specialty belts V cool pulleys, couplings and SMSR Hydraulic and industrial hoses The Top Drive automotive-product line will debut at the AAPEX Show (Booth A33001) and includes:
      Belts – Poly-V belts, stretch poly-V belts, double sided poly-V belts, raw edge cog belts Hoses – Radiator, air intake, branched, silicon, fuel Auto tensioners For more information, call 919-922-8794, email [email protected] or visit 
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    • DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.

    • By Counterman
      CARDONE Industries has been recognized as a Philadelphia Inquirer Top 10 Workplace among large companies, placing ahead of all other manufacturers on the list.
      The award is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner,
      link hidden, please login to view. The anonymous survey measures 15 culture drivers that are critical to an organization’s success, including alignment, execution, and connection. “I am thankful for our employees and for the culture they continue to cultivate daily,” said Mike Carr, CEO. “It is an honor and testament to our employees to be ranked among the Top 10 Philadelphia/Delaware Valley Workplaces. Our dedicated workforce has created a collaborative environment that adapts to challenges, embraces new opportunities, and shapes the future of CARDONE. I am grateful for the opportunity to be part of this award-winning team.” 
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