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CRP Automotive - Inside the Brands: Episode 41: Water Pump Special - Part 1: Addressing the Issues


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    • By Counterman
      Dayco has expanded its lineup of water pumps to include coverage for almost 30 million vehicles that require an electric water pump, with more parts expected to be introduced in 2023.  
      With Dayco’s extensive experience in the OE market, Dayco’s aftermarket team made a strategic move into the category in 2021 knowing automakers were increasingly demanding electric water pumps to enhance fuel efficiency, horsepower and customer comfort.  
      “According to 
      link hidden, please login to view, the global market for this product line reached more than $3.1 billion at the end of 2021,” said Tom Tecklenburg, director of aftermarket, Dayco North America. “It is forecasted to double to almost $7 billion by 2027, so we wanted to be at the ready to help our channel partners as the demand for these parts in the aftermarket builds.”  Originally found on high-end vehicles, today’s electric water pumps are installed in many model passenger cars, and light- and medium-duty trucks, and are notably more common in turbocharged and supercharged vehicles as well as vehicles with start/stop technology, EVs and BEVs.  
      Providing OE-quality performance and meeting critical electrical performance benchmarks, Dayco’s electric water pumps are designed as direct-fit bolt-on replacements that do not require any modifications during installation, according to the company. To prevent rust and premature failure, the pumps are engineered using stainless steel for all water-contact components. In addition, all pump bearings are self-lubricating, graphite composite, making them corrosion-resistant and compatible with engine coolants. 
      “A key benefit to having access to Dayco’s aftermarket line of pumps is that it’s a more cost effective replacement solution compared to expensive OE pumps,” said Tecklenburg. “In addition, we provide an extended 125,000-mile warranty on our all water pumps so that our customers never have to worry about a comeback claim.”  
      For more information on Dayco’s electric water pumps, visit the Dayco
      link hidden, please login to view. Distributors and technicians also can log into the Dayco North American  link hidden, please login to view to utilize the online Find Your Part search.  The post
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    • By Counterman
      Purolator Filters, a division of MANN+HUMMEL, received three Automotive Communication Awards at AAPEX 2022 in Las Vegas.
      The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising. Women in Auto Care (WiAC), an Auto Care Association community, presented the awards.
      “Our goal is to continuously inform and educate while also entertain consumers and customers alike on the importance of choosing premium filters,” said Daryl Benton, vice president of sales and marketing automotive market – North America at MANN+HUMMEL Purolator Filters LLC. “We are honored to earn recognition for these efforts from WiAC, an organization dedicated to the empowerment and advancement of women in the auto care industry.” 
      Best Article/Blog/Content Piece
      The award-winning Purolator article highlights the importance of full-synthetic oil-filter media with regard to filtration quality. Originally placed in late 2021, the article generated significant engagement and was highlighted in other digital publications in early 2022. The article showcases PurolatorBOSS oil filters, which feature SmartFUSION technology, and are engineered to be the ideal match for full-synthetic oils. Noting this, the article gives customers a deeper insight into the advantages of full-synthetic-media oil filters and passes along useful tips for technicians to share with their customers.  
      Best Merchandising
      When PurolatorBOSS premium cabin air filters with Febreze Freshness were introduced, Purolator created a freestanding point-of-sale floor display to promote the product. The display contains high-end graphics and a quality finish with an application guide to assist consumers in finding the right filter for them.
      The display also includes an informative take-home pamphlet for consumers to discover the role a cabin air filter plays in their vehicle. Many buyers gave significant feedback, noting the value of the Febreze partnership, and in turn, creating a dialogue that has led to significant purchases.
      Best Video
      Purolator also was honored with an award for creating a video that emphasizes the needs and concerns of consumers regarding clean air and vehicle performance. Filtering virus aerosols, dirt, debris, pollen and more, the video highlights PurolatorBOSS as a premium cabin air filter to rid these pollutants from a customer’s vehicle.
      The video proved successful, as it garnered hundreds of thousands of views online and millions of impressions on digital TV. Gaining strong engagement on social media, Purolator’s video has continued to inform audiences on the importance of air decontamination. 
      The Women in Auto Care Awards Ceremony recognizes companies and agencies that provide automotive information through outstanding advertising, marketing, and public relations efforts. The awards cover several business-to-consumer and business-to-business categories. Recipients received recognition during the Women in Auto Care Automotive Communications Awards Ceremony during AAPEX.
      The award-winning video can be viewed here: 
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    • By Counterman
      Aftermarket supplier BG Automotive has expanded its product offering with 17 new references across various product categories: timing belts, cylinder heads, cooling, lubrication and gaskets.
      BG Automotive (BGA) releases new product references for the automotive aftermarket each month to ensure that shops are equipped with the latest product applications.
      The timing belt for Ford and Citroen (TB2309CPK-2) covers models such as the 2014-2017 Focus, 2015 > Mondeo, 2019 > Dispatch and 2015-2019 Relay, covering more than 310,300 vehicles. All timing belts and components are thoroughly tested for 41 days/984 hours on bespoke testing and measuring machines simulating a real-life driving experience equating to 63,960 miles. Upon cycle finish, both OE and BGA belts were analysed resulting in equal degradation, according to the company.
      The BGA gasket range has been extended with 11 new references added for Ford, Renault, OPEL/VAUXHALL, Land Rover, Jaguar, Nissan and Mercedes, with CH23083 (A-D) covering Ford Transit and Tourneo 2015 and onward.
      Three new references have been added to BGA’s cooling range, with CP0160 covering Audi A4 2016-2018 and VW TOUAREG 2018 and onward.
      For more information and to learn more about premium aftermarket components available from BGA, contact the sales team at +44 (0) 1793 491 777 or visit 
      link hidden, please login to view 

      The full new to range product list can be viewed at
      link hidden, please login to view. The post
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    • By Counterman
      First Brands Group has released a new Raybestos product online catalog that will be available on a USB drive for those attending the AAPEX in Las Vegas.
      In addition, Raybestos has released 32 new part numbers covering more than 11 million vehicles in operation (VIO). New brake-pad coverage is available for late-model passenger and transport vehicles, including the Buick Enclave, Cadillac CT4 and CT5, Ford F-150 and Mercedes-Benz Sprinter.
      “We look forward to participating in Joe’s Garage at AAPEX this year and having the opportunity to talk with show attendees about our updated Raybestos catalog and the new coverage that’s been added to ensure that we are continuously meeting the needs of our customers,” said Lou Kafantaris, director of marketing, braking, First Brands Group. “Be sure your AAPEX plans include a visit to our Booth A3638 and stop by Joe’s Garage to be one of the first to get a copy of the new catalog.”
      Raybestos representatives also will be conducting onsite technical and product training at the Joe’s Garage booth. Brake-clinic topics include “Today’s Rotor Technology,” “Preventing Costly Brake Comebacks” and “Tips and Tricks Diagnosing Brake Issues,” to name a few.
      Product training sessions include “Pick the Right Friction for Your Vehicle” and “Rotors – the Foundation Brake Component.” The brake clinics run 30 minutes in length while the training sessions are 10 minutes. Visit Raybestos in Joe’s Garage to see the complete training schedule.
      First Brands Group will exhibit at AAPEX in the Venetian Expo, Level 2, booth A3638 and in Joe’s Garage, Level 1, Bay 1. To obtain the Raybestos USB drive, visit First Brands Group in Joe’s Garage.
      The complete family of Raybestos brake products include disc pads and shoes, drums and rotors, master cylinders, wheel cylinders, calipers, hoses and hardware. To learn more about new part numbers and their applications, customers should contact their First Brands Group representative.
      The post
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    • DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.

    • By OReilly Auto Parts
      SPRINGFIELD, Mo., Oct. 26, 2022 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced record revenue and earnings for its third quarter ended September 30, 2022.

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