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By Counterman
Federated Car Care will be the presenting sponsor of the Superstar Racing Experience (SRX) race on July 16 at the Federated Auto Parts Raceway in Pevely, Missouri.
The race is scheduled to start at 7 p.m. Central time and will be televised nationally on CBS-TV.
“We are excited for Federated Car Care to be a part of the SRX series, which has quickly become one of the most fun and popular racing series in the country,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. “We are also thrilled that Federated’s great friend, Kenny Schrader, will be one of the competitors. We know our members and Federated Car Care customers across the country will be cheering on Kenny.”
Announced in July 2020, the SRX series was founded by NASCAR Hall of Fame driver Tony Stewart, NASCAR Hall of Fame crew chief Ray Evernham, George Pyne and Sandy Montag. The series made its debut last summer and is presenting six races this summer, all airing nationally on CBS.
For the Federated Car Care race in Pevely, Schrader was chosen to drive a special all-star car designated for the driver who represents the local track. Schrader, the longtime Federated spokesperson, has co-owned the Federated Auto Parts Raceway for almost 20 years.
A NASCAR veteran, Schrader joins previously announced full-time drivers Paul Tracy, Ryan Hunter-Reay, Bobby Labonte, Ryan Newman, Marco Andretti, Michael Waltrip, Greg Biffle and Stewart in the July 16 SRX race.
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By Counterman
FRAM congratulates NASCAR driver and FRAM partner Daniel Suárez on winning the Toyota/Save Mart 350 at Sonoma Raceway on Sunday, June 12.
FRAM is sponsoring Suárez, driver of the No. 99 Trackhouse Racing Chevrolet for the 2022 NASCAR Cup Series season.
“FRAM is proud to partner with Daniel Suárez. His history working with our filters in his dad’s car-restoration shop made this partnership a natural fit,” said Patrick Reyes, marketing manager for FRAM. “We congratulate Daniel and his team on this great win, and we look forward to his continued success on the NASCAR Cup Series circuit.”
With a legacy that goes back to 1934, FRAM provides a full line of reliable engine oil, air and cabin air filtration products to keep contaminants under control in critical spaces.
Follow Daniel Suárez on Facebook, Instagram and Twitter, and stay up-to-date with FRAM on
link hidden, please login to view and link hidden, please login to view. Learn more about FRAM filtration products at link hidden, please login to view The post
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By Counterman
Autolite announced its new sponsorship of the Professional Bull Riders (PBR) Challenger Series for 2022.
The PBR Challenger Series launches its inaugural season in May and will run through November. The new series will consist of more than 60 events across 27 states, culminating in the PBR Challenger Series Championships in Las Vegas.
The Autolite brand has had active sponsorship roles in motorsports for decades and is excited to team up with PBR to support the new Challenger Series.
“PBR is an exciting organization and Autolite is thrilled to support this new series,” said Carl Weber, senior marketing director, First Brands Group. “The Challenger Series promises to be action-packed and competitive with big events across the country. We’re honored to be on board as a sponsor for 2022.”
For more than 85 years, Autolite has used its quality-specific focus to engineer effective ignition solutions for consumer vehicles, race cars, motorcycles, ATVs, snowmobiles, boats, lawn and garden equipment and many other gas-powered engines.
Learn more about the PBR Challenger Series at
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By Counterman
Motorcar Parts of America (MPA) has launched a live, web-based Part Smart educational program providing OE-level training for the professional technician.
Developed and taught by MPA’s ASE-certified master technicians, the Part Smart training program addresses real-world troubleshooting and diagnostic procedures, product information and manufacturer-specific systems information.
The latest training event in the series continues Thursday, Feb. 24, at 12 p.m. CST, with an overview of troubleshooting and diagnosing LIN-controlled charging systems. Full class schedule and signup information will be available soon for 2022.
link hidden, please login to view for this free one-hour Part Smart training. Seats are filling up fast! The post
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