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    • By Counterman
      Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
      A news release announcing the product explained that the
      link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
      Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
      A Dynamic Kickoff
      The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
      link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
      Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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    • By Counterman
      Automotive Parts Associates (APA) announced it is excited to “let the good times roll” with its 2025 Annual General Meeting, which will take place from March 21-23 at the Hilton New Orleans Riverside hotel in New Orleans.
      Each year, APA shareholders, TruStar members and valued supplier partners come together to mix, mingle, and network, and the 2025 AGM promises to deliver all that and more with a vibrant New Orleans twist,
      link hidden, please login to view said. The meeting will kick off with a lively welcome reception followed by APA’s popular Date Night, where suppliers have the opportunity to take a shareholder or member to dinner for a more personal connection. Attendees will also hear valuable insights from industry leaders, added
      link hidden, please login to view. Ted Hughes from the Auto Care Association and Simeon Gutman from Morgan Stanley will provide updates on the state of the industry, while Rob Haslehurst from L.E.K. Consulting will discuss the evolving landscape of electric vehicles. In addition, cybersecurity expert Gary Beadle will deliver a timely presentation on protecting businesses in an increasingly digital world. Alongside these informative sessions, scheduled one-on-one meetings between shareholders, members and suppliers will allow for dedicated business discussions.
      The meeting will conclude with a memorable awards dinner at the renowned National WWII Museum, where APA said it will celebrate outstanding achievements within its network. Guests can expect a night filled with celebration, fun and a dash of New Orleans charm.
      “Our Annual General Meeting is more than just a gathering; it’s where connections are made, ideas are sparked, and partnerships thrive,” said Steve Tucker, president of APA. “By bringing our shareholders, members, and supplier partners together, we set the stage for shared success in the year ahead.”
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    • By Counterman
      The Schaeffler Group announced it has once again been awarded an “A” rating in the climate change category for its commitment to sustainability in fiscal 2024 by CDP, the global non-profit environmental organization. In the water security category,
      link hidden, please login to view received an “A-”, the same score as in the previous year.  CDP, which was founded 25 years ago, manages the world’s largest environmental database. Once a year, it collects data and information from companies worldwide on their greenhouse gas emissions, climate risk profiles, and corporate reduction targets and strategies.
      “The renewed award with the grade ‘A’ in the area of climate change is a recognition of our commitment to sustainability,” explained Klaus Rosenfeld, CEO of
      link hidden, please login to view. “At the same time, we are aware that there is still a lot of work ahead of us to achieve our ambitious sustainability goals. Even after the merger with Vitesco Technologies, we will continue to consistently drive forward the sustainable development of the company. Sustainability remains an important prerequisite for becoming the leading motion technology company.” The CDP rating is regarded worldwide as an important reference for a company’s environmental transparency, Schaeffler said. CDP scores are often used in investment and procurement decisions with a view to achieving a climate-friendly, sustainable and resilient economy. CDP uses a detailed, independent scoring methodology to assess companies and awards scores from “A” to “D-”.
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    • By Counterman
      WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
      “Racers everywhere depend on the reliability of
      link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
      link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
      In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.

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    • By Counterman
      Lucas Oil has announced the latest addition to its vehicle performance product lineup: Lucas Emissions Clear. The company said this fuel and exhaust system cleaner addresses the need for effective solutions to reduce vehicle emissions and improve catalytic converter performance, helping vehicle owners meet strict emissions regulations.
      In a news release announcing the product, the company explained that Lucas Emissions Clear Fuel and Exhaust System Cleaner targets the entire fuel delivery system, removing harmful deposits that contribute to excessive exhaust emissions. By reducing particulate matter before it reaches the catalytic converter, the product helps extend its lifespan, optimizes combustion and improves emissions catalyst effectiveness. Formulated for easy integration into routine vehicle maintenance or pre-emissions testing, Lucas Emissions Clear is a one-tank treatment that provides emissions control, promotes cleaner air quality and is compatible with any gasoline engine, the company said.
      “A cleaner engine means a more efficient, more reliable car, and Lucas Emissions Clear delivers exactly that for drivers,” said
      link hidden, please login to view CEO Morgan Lucas. “We take pride in helping our customers save money on repairs and maintenance. Cleaner emissions not only contribute to a healthier environment, but also extend the lifespan of exhaust systems, providing long-term financial benefits for drivers and helping to meet more stringent regulations. With this product, we are making it easier and more affordable to maintain optimal performance and compliance with emissions standards.” Designed for environmentally conscious vehicle owners, fleet managers, automotive enthusiasts and drivers seeking improved fuel efficiency and performance, Lucas Oil said its Emissions Clear can cut harmful pollutants by up to 90% while delivering up to 5% improvement in fuel economy.



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