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By Counterman
Motul recently launched Motul 8100 Power for the North American market.
Motul developed 8100 Power specifically for performance street vehicles that do not require a dedicated track motor oil such as Motul 300V, the company said.
The 100% synthetic, ester-based engine oil replaces and expands upon the Motul Sport line and is available in four viscosities for use in naturally aspirated and forced-induction gasoline and diesel engines.
“Engineered with modern performance engines in mind, 8100 Power provides the ideal balance between performance and protection,” said Motul USA Marketing Manager Nolan Browning. “With 8100 Power, we are taking what we’ve learned from our decades as a leader in motorsport lubrication technology and applying it to high-performance and tuned street cars. It’s the perfect addition to our line of motor oils for everything from general service to extreme track use.”
The new line of
link hidden, please login to view is specially formulated to ensure performance and reliability for turbocharged or naturally aspirated light-duty diesel or gasoline engines across a broad range of temperatures and engine RPMs, according to Motul. Motul 8100 Power is engineered to protect against the risk of low-speed pre-ignition in small-displacement turbocharged direct-injection engines. It delivers oil-film resistance at elevated temperatures for peak engine power, torque and anti-wear protection, thanks to a unique combination of ester base oils and friction modifiers, according to the company.
Motul 8100 Power also maintains compatibility with manufacturer warranties with vehicles requiring API SP-grade lubricants as well as full compatibility with bioethanol (E85 and E100), LPG (liquefied petroleum gas), CNG (compressed natural gas) and diesel fuels.
Motul 8100 Power is available in 0W-20, 5W-30, 5W-40 and 5W-50 viscosities in 1-liter and 5-liter containers. The high-performance lubricant already has been recommended and extensively tested for high-performance vehicles at manufacturer-recommended drain intervals.
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By Counterman
Transtar Industries launched a new ad campaign with spokesperson Vanilla Ice (Rob Van Winkle) promoting its vehicle air-conditioning (A/C) product line.
“The company successfully launched its A/C category in 2022 and is delivering even more on its mission to simplify complex vehicle repair,” Transtar said in a news release. “For the new campaign, they are bringing a familiar face to the party.”
To view the ad campaign, visit
link hidden, please login to view. “The company has grown and evolved in the past year and is more than just transmissions now,” said Chris Osos, VP, marketing & e-commerce for Transtar Industries. “Vanilla Ice is a car enthusiast, and with this ad campaign, we wanted to have some fun and create awareness of our A/C product line, especially as the summer season begins to heat up and repair shops and service technicians see an uptick in the need for repairs and maintenance.”
The Transtar A/C product line is the organization’s first entry into non-transmission or driveline parts. It includes a comprehensive line of vehicle air-conditioning parts, components and tools. Products are available via local inventory and delivery from branches throughout the United States and Canada, as well as national shipping.
Service centers and repair technicians can order A/C parts and components through Transtar’s online ordering platform,
link hidden, please login to view. DIY consumers and car enthusiasts can find replacement A/C parts via Amazon, Walmart or eBay.
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