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HOLLIS, N.Y., Dec. 18, 2018 /PRNewswire-PRWeb/ -- Arch Auto Parts, a leading aftermarket retail and wholesale auto parts supplier in Brooklyn, Queens, and Long Island, NY is celebrating its 40th anniversary with a video billboard in Times Square. Throughout the holidays, including the famous New Year's Eve celebration, millions of New Yorkers seeing the ad are discovering they have a local alternative to the big chain stores, where they can find higher quality car parts for domestic and import cars, at lower prices, from the best automotive brands. Locally-owned Arch Auto Parts, with neighborhood stores in Brooklyn, Queens, and Long Island, provides '50,000+ OE-quality parts and low prices. NY-Fast!™' The ad spotlights OE-quality parts Arch stocks from Bosch and DENSO, two of the most important original equipment manufacturers (OEM) for the world's automotive industry.
"When your friend turns 40, you throw them a big party. When your business turns 40, you get a billboard in Times Square and celebrate at one of the world's biggest parties," laughs Chris Bodh, Owner and CEO. The Arch Auto Parts ad is running November 15, 2018, through January 31, 2019, at 1500 Broadway and 43rd St., in the heart of the Times Square bowtie area, above the pedestrian-friendly Times Square Plaza. This is where the ball drops on New Year's Eve, the concerts are staged, and a worldwide audience estimated at over a billion people watch on television as they ring in the New Year.
Last year on New Year's Eve alone, approximately 2 million people were packed into Times Square, and most of them were there all day to guarantee a spot before the festivities began. Even on typical days, hundreds of thousands of people pass through Times Square daily, and the billboards are one of the main attractions. This year, these commuters, holiday shoppers and New Year's Eve revelers will see Arch Auto Parts on one of the biggest platforms in the world.
The billboard wraps around a high corner building on Broadway, significantly increasing the visibility of this winter-themed ad. The left side of the billboard animates Arch Auto Parts' "Right parts, Right now®" service promise, with a car that stutter-stops in front of an Arch Auto Parts store. Exactly the right parts fly out the door, self-install under the hood, and the car zooms off, "NY-Fast!™"
The right side of the billboard features Bosch and DENSO, two of Arch Auto Parts' top suppliers. The first video is for Bosch ICON™ windshield wiper blades, an excellent wiper for improving visibility in winter sleet and snow. Next, the DENSO ad for spark plugs encourages shivering viewers, "If the weather outside is frightful, let's go find your happy place." "With DENSO, you're ready." as a classic cruiser drives down a sunny beach. These ad components all work together to communicate that this winter, Arch Auto Parts is where to find OE-quality auto parts from top name brands.
In NYC, there is a constant flow of traffic between the boroughs. This is especially true on weekdays, with the population of Manhattan nearly doubling from 1.6 million to 3.1 million people on a typical workday. Many of these commuters come in from Brooklyn, Queens, and Nassau County where Arch Auto Parts has a large presence. These areas also have a high concentration of repair shops, so naturally, it is a destination for buying auto parts.
Arch Auto Parts has been a local favorite with top-rated repair shops for high-quality parts and low prices for four decades. More recently, Arch has been increasing awareness among retail shoppers. So far in 2018, Arch Auto Parts has received over 440 reviews on Google averaging 4.4 stars out of five. "We know from our experience and data that once they're in the door, we will likely have a long-term customer. This billboard is helping get the word out that Arch Auto Parts has the name brand, OE-quality parts, fast service and low prices shoppers want," notes Lucy Henner, VP Marketing, Arch Auto Parts.
About Arch Auto Parts
Founded in 1979, Arch Auto Parts' thirteen locally owned and operated stores in Brooklyn, Queens and Long Island, NY, serve professional service and repair shops, dealers, and truck and commercial fleets, as well as DIY mechanics and other retail customers. Arch Auto Parts delivers unsurpassed customer service and discount prices on a wide selection of OE-quality auto parts and supplies from AC Delco, Advics, Aisin, Akebono, Anchor, AP Exhaust, Arc, Arnott, Bando, Beck/Arnley, Bosch, Carter, Centric, Chemours, Continental, CRP, Delphi, Denso, Dorman, East Penn/Federated, FCS, Fel-Pro, Four Seasons, GMB, Grote, Hastings, Hella, Hengst, K&N, KYB, MAS, Maval, Moog, Motorcraft, MPA, National, NGK, OSC, Pagid, Pentosin, Premium Guard, Prenco, Standard Motor Products, Stant, Sylvania, TrakMotive, Trico, TRW, TYC-Genera, URO Parts, US Motor Works, Valeo, VDO, Wagner, Walker and other trusted brands.
Arch Auto Parts stocks more than 50,000 OE-quality car and truck parts for domestic and foreign vehicles, including parts from original equipment manufacturers (OEMs) and hard-to-find parts not available at national chains. Parts stocked include brake pads, drums and rotors; wheel hubs and bearings; motor mounts, chassis and control arms; steering and suspension parts; cabin filters, oil filters, fuel and emission parts; sensors and switches; belts, hoses and water pumps; ignition, batteries, starters, alternators and distributors; heating and air conditioning; wiper blades and bulbs; and hard-to-find car parts such as window regulators and wiper motors. Arch Auto Parts is open seven days a week with experienced counter staff dedicated to helping New Yorkcustomers find the exact-fit parts they need in-store. Most Arch Auto Parts orders are ready for in-store pick-up in 30 minutes or less. For more information, visit us at ArchAutoParts.com or call 718-425-ARCH (718-425-2724).
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DAYTONA BEACH, Fla. & RALEIGH, N.C.--(BUSINESS WIRE)--As NASCAR Weekly Series sanctioned events begin to return at select tracks across North America, NASCAR and Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, today announced a multiyear official partnership, designating Advance as the series entitlement sponsor. As part of the agreement, Advance also becomes the “Official Auto Parts Retailer of NASCAR.”
"It's great to have Advance join us in welcoming the return of NASCAR-sanctioned grassroots racing," said Ben Kennedy, vice president, racing development, NASCAR. "Advance’s commitment to our Weekly Series will develop some of the brightest NASCAR talent across North America. Advance has a long history in racing, and we’re thrilled to see its expanded presence from the grassroots all the way through our national series.”
The NASCAR Advance Auto Parts Weekly Series is one of the oldest series in NASCAR, where champions are crowned at NASCAR-sanctioned Home Tracks. The NASCAR Advance Auto Parts Weekly Series was paused in mid-March due to COVID-19 and recently returned with sanctioned events at select tracks beginning June 6.
The series is run at nearly 60 NASCAR-sanctioned Home Tracks throughout the United States and Canada. NASCAR Home Tracks are a group of local short tracks sanctioned by NASCAR.
“Drivers and race fans in North America have not been able to attend their local tracks due to COVID-19. We are excited to be partnering with NASCAR and the NASCAR Weekly Series to support tracks, drivers and fans as they resume live racing this year,” said Jason McDonell, Advance’s chief marketing officer. “We are committed to helping our customers advance in our stores, online and with this multiyear partnership with NASCAR. We are passionate about advancing local communities where we serve, and through this sponsorship we’ll be able to help grow racing at the grassroots level while supporting the next generation of champions.”
Race fans can catch select NASCAR Advance Auto Parts Weekly Series races live and on-demand via TrackPass on NBC Sports Gold, the new streaming service from NASCAR and NBC Sports. NASCAR Advance Auto Parts Weekly Series races are part of the NASCAR Roots package for $2.99/month or $19.99/annually. The full TrackPass package, which includes NASCAR Roots, IMSA and American Flat Track events is available for $4.99/month or $44.99/year. TrackPass on NBC Sports Gold will be available on desktop web browsers and via the NBC Sports app on iOS and Android phones and tablets, Apple TV (Gen 4), Roku, Amazon Fire TV, AndroidTV, Xfinity X1, Xfinity Flex and Chromecast devices connected via HDMI.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About Advance Auto Parts
Advance Auto Parts, Inc., is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of April 18, 2020, Advance operated 4,843 stores and 168 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,258 independently owned Carquest branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com.
T: (919) 227-5466
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T: (984) 389-7207
E: [email protected]