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Ford builds a new Cobra Jet Mustang for its 50th anniversary
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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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By Counterman
Like many parts professionals, I’m a little bit OCD. My coworkers might tell you that’s an understatement. Organization has always been a pet project of mine, from designing and implementing planograms for the retail floor to maximizing storage space in the areas behind the counter.
For the retail areas of our stores, we receive a great deal of support from the various manufacturers that make up our line cards. Corporate planograms, signage and other materials not only make it easier for us to effectively display retail products, but these professionally designed merchandisers also serve as advertising for the manufacturer. Having a particular category or brand offering consolidated in one place makes it more convenient for a customer to find what they need with minimal assistance, and the manufacturer can display the items they feel showcase their brand more effectively and profitably.
The “back of house” area is an entirely different world when it comes to inventory organization. Warehousing and other non-public-facing storage areas need not be visually appealing to attract customer dollars, but they should be designed to maximize inventory dollars per square foot, and to encourage safe and efficient workflow when picking orders and restocking products.
With products from multiple vendors sharing warehouse space, a simple and logical method of organization is to group items first by manufacturer/brand, and then alphanumerically. For most of our manufacturers, this works well because their product offerings are often similar in size and packaging. For manufacturers with varied product lines, this becomes a bit more challenging. A chassis parts inventory will include a wide variety of package sizes and shapes, making it difficult to store long items like drag links in the same space as a relatively compact ball joint package, or the large irregular shapes found when organizing boxed control arms. A well-defined part numbering system can help alleviate some of these storage issues, but there always seems to be one or more outliers, leaving the stock clerk to figure out how to shelve them effectively.
In the OEM dealership world, parts generally come from a single source. With a single “brand,” and often cryptic part numbering systems, the alphanumeric inventory method becomes nearly impossible. Consecutive part numbers could (theoretically) be as varied as a bolt, a set of brake pads and a door shell, none of which would sensibly be shelved together. For most dealer parts departments, a “bin location” system is necessary to customize and maximize storage. Each part number is assigned a location code, corresponding to a specific shelf, drawer or bin somewhere in the warehouse.
The “bin location” method offers flexibility, but adds another level of complexity to organization. Shelving units are more uniformly organized, with like-sized items stored together regardless of function or category. As parts transition through their natural life cycles, they can be added to and removed from their locations, keeping faster-moving parts closer to the counter for ease of picking, or moving a part’s location to accommodate larger stocking quantities of that item. In some cases, it also can allow for items that are frequently sold together to be stocked in the same location. Finally, location coding allows for less-experienced warehouse personnel to find items simply by finding a location and verifying the part number on the order, rather relying on someone’s memory of “where we keep that widget.”
The drawback is in the duplication. Each part number must be assigned additional information when it is initially stocked, and some store-level inventory systems are not designed to accommodate a field for location. Further, if a location code is entered incorrectly, never assigned or a part is mis-stocked somewhere in the warehouse, it easily becomes “lost,” and can be nearly impossible to find until an inventory is performed. Most dealerships maintain a perpetual “bin count” schedule, checking a few bins each day to keep up with this task, making corrections as necessary.
No matter your organizational method, keeping a sense of order is important when designing your back of house area. Minimizing the amount of empty space (not including that reserved for future expansion) maximizes the value of your inventory per square foot. Physical characteristics of some parts will often dictate their unique storage needs, but wherever we can streamline the process of stocking and retrieving parts, we increase efficiency and worker productivity.
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By Counterman
Federated Auto Parts, established in 1985, is celebrating its 40th anniversary in 2025. The company was founded by the late Art Fisher. Fisher Auto Parts and Westwood Auto Parts became the first two Federated members. Three additional WDs became members throughout 1985—Automotive Jobbers Supply in April, and Warehouse Inc. and Auto Distributor in December. Today, Federated has more than 80 members located throughout the United States, Canada, the Bahamas and Mexico.
“The success of Federated over the past 40 years is largely due to the unwavering support and dedication of our members. Federated would not exist without them,” said Sue Godschalk, CEO of
link hidden, please login to view. “Although we will be celebrating our past throughout the coming year, we will also be looking to the future. Federated will continue to evolve and grow, embracing innovation, expanding and reinforcing partnerships, and providing exceptional value to our members and customers. The next 40 years look very bright.” A yearlong celebration will include special programs, promotions and events for
link hidden, please login to view members, customers, suppliers and other stakeholders. In recognition of the anniversary, Federated has created a special logo to commemorate the 40-year milestone. The post
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