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By Counterman
Women in Auto Care is introducing its revamped Connection Circle, Women of the World. The event will take place the first Wednesday of every month beginning in May.
“Join Dunya and Ellonyia as they host this engaging connection circle to discuss ways in which women can strengthen their visibility and amplify their roles within the automotive industry! The goal of this connection circle is to break barriers and challenge global stereotypes,” the announcement on LinkedIn said.
The goal is to unite women from every corner of the globe to inspire, support, and network. Together, we’ll amplify voices, break barriers, and forge meaningful connections, Women in Auto Care posted.
link hidden, please login to view will take place on May 1at 12 p.m. CST. The post
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By Counterman
It’s been estimated that fraudulent warranty claims cost auto parts stores $600 million every year.
Those costs stem from a number of expenses that are set in motion by a return, including manually processing credits; reverse logistics and transportation; repackaging products; and additional quality-control testing to rule out major defects in materials.
The “Check the Part” campaign estimates that more than 50% of warranty returns are either brand-new or not the manufacturer’s product – which suggests that many parts professionals aren’t even looking at the item that’s being returned.
Endorsed by MEMA Aftermarket Suppliers and the Auto Care Association, the campaign encourages parts professionals to follow a simple three-step process when processing warranty returns:
Open the box. Inspect the part. Verify the return. Recently, Dorman Products published a return guide for CV-joint kits.
If a customer wants to return a CV-joint kit, Dorman offers these three tips to help to determine if it’s a valid warranty claim:
Open the box and make sure the correct part is in the box. Some customers may try to return unrelated products and heavy objects as a scam. Dorman parts will be laser-etched with the part number as shown. OEM parts or parts from other manufacturers are not valid returns. Some joints come lubricated from the factory. Others have grease supplied. Grease must be installed in all cases. No joint can last without lubricant! Verify grease was present – the unit should be pretty messy when returned. If you see rust, blue discoloration or distorted components, it’s likely the joint had too little grease and thus is ineligible to be returned. Please share examples of ineligible returns on link hidden, please login to view. You can download a PDF of the return guide below:
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By Counterman
The Auto Care Association recently announced the addition of Jacki Lutz as director of content to its communications team.
As the director of content, Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms. Lutz also will be responsible for shaping and driving content initiatives to meet the association’s business objectives; enhancing brand presence; and engaging with current and prospective members.
With more than a decade of marketing and communications experience in the automotive aftermarket, “Lutz’s mastery of telling brands’ stories in a clear and compelling way will enable the association to expand the reach of its mission to more industry professionals both across the supply chain and up and down the business ladder,” the association said in a news release.
“The Auto Care Association has spent the past several years working on building an organization that meets its members’ needs of today with solutions that can carry them into the industry of tomorrow,” said Bill Hanvey, president and CEO. “A vital part of being that kind of a dependable association for its members means being able to connect with them – all of them – and that begins with great communication. The addition of Jacki Lutz to our communications team will help the Auto Care Association to grow its connections with our members and share their stories in an impactful way with the entire auto care industry.”
Prior to joining the Auto Care Association, Lutz served as the senior manager of global corporate marketing communications for Sensata Technologies, where she created and executed a new centralized marketing communication strategy for all of its business units, including aerospace, automotive, heavy-duty, clean energy and aftermarket. Since 2013, Lutz previously held additional roles within Sensata Technologies, including global head of communications, training and e-commerce, auto and aftermarket; global head of marketing and communications, aftermarket; and marketing and communications manager, NA aftermarket.
Lutz has been an active member of the Auto Care Association, participating in and providing leadership to the association’s Marketing and Communications Committee; the Young Auto Care Network Group (YANG); the AWDA Manufacturer’s Advisory Council; and the Women in Auto Care Executive Board.
Lutz has contributed to several other prominent industry organizations throughout her career. She served as president of the Automotive Communications Council and has contributed her expertise to the boards of MEMA Aftermarket’s Marketing Executive Council and the Automotive Aftermarket Charitable Foundation.
Lutz’s remarkable contributions have been recognized with prestigious accolades, including the Auto Care Impact Award, SEMA’s 35 under 35 distinction, membership in Babcox’s Women at the Wheel and induction into Tire Review’s esteemed Club 3633.
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