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ACDelco Launches ‘Ride, Race, Rewards’ Sweepstakes For Technicians And DIY’ers
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By Counterman
Federated Car Care will be the presenting sponsor of the Superstar Racing Experience (SRX) race on July 16 at the Federated Auto Parts Raceway in Pevely, Missouri.
The race is scheduled to start at 7 p.m. Central time and will be televised nationally on CBS-TV.
“We are excited for Federated Car Care to be a part of the SRX series, which has quickly become one of the most fun and popular racing series in the country,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. “We are also thrilled that Federated’s great friend, Kenny Schrader, will be one of the competitors. We know our members and Federated Car Care customers across the country will be cheering on Kenny.”
Announced in July 2020, the SRX series was founded by NASCAR Hall of Fame driver Tony Stewart, NASCAR Hall of Fame crew chief Ray Evernham, George Pyne and Sandy Montag. The series made its debut last summer and is presenting six races this summer, all airing nationally on CBS.
For the Federated Car Care race in Pevely, Schrader was chosen to drive a special all-star car designated for the driver who represents the local track. Schrader, the longtime Federated spokesperson, has co-owned the Federated Auto Parts Raceway for almost 20 years.
A NASCAR veteran, Schrader joins previously announced full-time drivers Paul Tracy, Ryan Hunter-Reay, Bobby Labonte, Ryan Newman, Marco Andretti, Michael Waltrip, Greg Biffle and Stewart in the July 16 SRX race.
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By Counterman
Purolator Filters, a division of MANN+HUMMEL, announced that the company is launching a nationwide rebate promotion on Purolator filters to support their summer filtration vehicle maintenance needs.
Between July 1 and Aug. 31, consumers can receive up to $15 after a mail-in rebate on up to three qualifying Purolator oil, air and cabin air filters. Participating brands include PurolatorBOSS, PurolatorONE and Purolator.
“As the busy summer travel season nears, it’s important for drivers to remember good vehicle maintenance,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “This promotion encourages timely maintenance to keep vehicles running at peak performance while offering significant cost savings so they can be prepared for the busy travel season ahead.”
Consumers can look for participating retailers and shops that will be promoting these savings through online and onsite resources. For additional information on the promotion, visit
link hidden, please login to view. Consumers can mix and match up to three items. Maximum rebate payout is $15. Limit one rebate payout per customer, per household.
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By Counterman
AAPEX 2022 is introducing a Student Sponsorship Program and Sponsor-a-Tech Program to help increase and retain the talent pool for the automotive aftermarket.
AAPEX will take place Tuesday, Nov. 1, through Thursday, Nov. 3, at The Venetian Expo in Las Vegas.
The Student Sponsorship Program aims to ultimately nourish the industry with young talent by introducing students to AAPEX and educating them on the benefits and career opportunities in the industry. In coordination with a select number of colleges, universities and industry organizations, AAPEX will identify students with plans to work in business, engineering and service and repair. Students will be invited to apply for the program and AAPEX co-owner associations – the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA) – will make the final selection. Students will be sponsored by an AAPEX exhibiting company and receive a complimentary package to attend and participate in this year’s event.
The Sponsor-a-Tech Program welcomes exhibiting companies and warehouse distributors to invite technicians to AAPEX. Technicians will receive a scholarship package to AAPEX to participate in hands-on training and live demos, visit the show floor to see new products and technologies, and attend keynote sessions and special networking events.
To learn more, contact Bill Glasgow, AAPEX Event Management, [email protected]
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By Counterman
Representing “the next wave of DieHard brand innovation,” the hand tools are “made to deliver reliability and confidence that’s ideal for all DIYers, including the new, younger generation of auto enthusiasts,” Advance said in a news release.
“We saw an opportunity to speak to the evolving, modern DIYer who’s looking to not only explore and build their DIY skills, but also their DIY confidence,” said Jason McDonell, executive vice president of merchandising, marketing and eCommerce at Advance. “That’s why DieHard hand tools are built with innovation in mind, along with the reliability and durability DieHard is known for.”
A new, younger generation of auto enthusiasts with different levels of DIY confidence, ambitions and passions has emerged alongside an increase in vehicle demand and retention. In fact, the auto care category is expected to grow by 4.7% between now and 2027. The DieHard hand tools were specifically made to deliver the reliability and confidence these new, modern DIYers need, Advance noted.
“This generation builds their toolbox over time, on a project-by-project basis that creates memory after memory,” said McDonell. “We wanted to develop tools that power their full potential – from the screwdriver that helped replace a taillight to learning why a ratchet is every auto DIYers best friend.”
Hitting shelves and online just in time for Father’s Day, new DieHard hand tools are lab-tested to exceed all industry testing standards for strength and durability, with all hand tools coming with a lifetime warranty. DieHard tools were designed with new features, including an anti-slip design on all combination wrenches; ergonomic handles on all drivers; and professional-quality, 90-tooth sealed head ratchets that will last a lifetime, according to the company.
Since acquiring the DieHard brand in 2019, Advance Auto Parts has continued to position the brand as driving the next generation of car care. Advance has brought the 50-year legacy of DieHard batteries to a new category – tools – and recently entered the electric-vehicle conversation with the launch of the first-to-market 12-volt battery designed specifically for hybrid and electric vehicles, DieHard EV.
Advance Auto Parts also began rolling out DieHard power tools, jacks and lifts online and in store late last year. In honor of Father’s Day, shoppers can take $20 off the
link hidden, please login to view from May 26 to June 22. To further celebrate the confidence new DieHard hand tools empower, this Father’s Day, Advance identified and surprised two modern DIY dads during their first foray into DIY with their own personal hype man, Jake Fehling – the “DieHard Hype Man in a Van.” With the help of Advance, Fehling charged into each DIY moment in a DieHard-branded van to encourage those selected and power future projects with a lifetime supply of DieHard hand tools.
The retailer’s “DieHard Hype Man in a Van” also visited a local Advance Auto Parts in Charlotte, North Carolina, to surprise and delight dads “in the wild” with their own new set of DieHard hand tools.
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