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DieHard Product Launch On Amazon.com
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By Counterman
DRiV, the aftermarket division of Tenneco, announced plans to increase coverage across its portfolio.
During 2023, DRiV intends to introduce more than 1,400 new part numbers that will provide millions of additional repair opportunities across six of its leading brands, including Wagner, Rancho, Fel-Pro, Monroe, Moog and Walker, the company said.
“For all our brands, our product engineers are constantly looking to develop, test, and implement new products to provide all our customers with the best options for their shops and repair bays,” said Bruce Ronning, senior vice president, sales and commercial operations and Americas Aftermarket, DRiV. “Through a rapid expansion of these product offerings, our goal is to lead the industry with the most comprehensive coverage across our brands so that shop owners and technicians will have a better selection of parts to provide to their own customers for a complete service repair – all backed by DRiV quality and consistency.”
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By Counterman
Advance Auto Parts has unveiled a 60-second documentary-style video and campaign featuring former Marine sergeant and world-renowned climber Kirstie Ennis.
Titled “The Climber,” the video chronicles Ennis’s journey from serving in the U.S. Marine Corps and the loss of her leg above the knee after her helicopter went down in Afghanistan. It also captures her recovery and focus on tackling the Seven Summits, the highest mountain in each of the seven continents.
“Kirstie is one of the most inspiring figures in society today,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. “She has been a great partner of the Advance brand for several years, and we’ve witnessed first-hand how Kirstie defines what it means to be a diehard. There is a strong correlation between Kirstie’s relentless drive and the hallmarks of our DieHard brand – reliability, durability and specifically, power. This mini-documentary provides an authentic look at Kirstie, which we believe will be motivational to many people.”
The video includes footage from Ennis’s first attempt at summiting Mount Everest in 2019. Ennis and her group came within 600 feet from Everest’s peak when her climbing party ran out of oxygen and had to retreat. She has since announced her intention to return to Everest this April. A successful summit would result in Ennis conquering each of the Seven Summits.
“I enjoyed this opportunity to partner with Advance and DieHard in a unique way to share my story,” said Ennis. “Advance has been part of my journey for several years, and I admire their dedication to supporting members of the military. My hope is that this video inspires people to accomplish their goals, even when the path is full of obstacles and challenges.”
The video can be seen on
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By Counterman
Schaeffler Group USA has released a series of technical and service bulletins for the LuK product line.
The bulletins feature bleeding instructions, guided bleeding procedures and installation instructions for LuK slave cylinders, and DMF-to-solid-flywheel conversions.
In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for the LuK product line.
For more than 50 years, LuK has been one of the most trusted and recognized brands in the automotive aftermarket.
“The LuK product catalog now offers over 1,800 parts available in North America, providing repair solutions for a wide range of vehicles” said Mac Eash, Americas North sales manager.
“LuK is the world’s largest manufacturer of clutch components and dual-mass flywheels, bringing OE quality to the aftermarket,” added Jason Haney, Technical Services. “In conjunction with LuK, the Schaeffler REPXPERT brand provides an abundance of information supporting the three Schaeffler aftermarket categories: transmission, engine, and chassis.”
The REPXPERT service portal provides technical information about all Schaeffler products, as well as repair instructions to help with part replacement and problem diagnosis. To access these services and view the bulletins, visit
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By Counterman
Aftermarket supplier BG Automotive has expanded its product offering with 17 new references across various product categories: timing belts, cylinder heads, cooling, lubrication and gaskets.
BG Automotive (BGA) releases new product references for the automotive aftermarket each month to ensure that shops are equipped with the latest product applications.
The timing belt for Ford and Citroen (TB2309CPK-2) covers models such as the 2014-2017 Focus, 2015 > Mondeo, 2019 > Dispatch and 2015-2019 Relay, covering more than 310,300 vehicles. All timing belts and components are thoroughly tested for 41 days/984 hours on bespoke testing and measuring machines simulating a real-life driving experience equating to 63,960 miles. Upon cycle finish, both OE and BGA belts were analysed resulting in equal degradation, according to the company.
The BGA gasket range has been extended with 11 new references added for Ford, Renault, OPEL/VAUXHALL, Land Rover, Jaguar, Nissan and Mercedes, with CH23083 (A-D) covering Ford Transit and Tourneo 2015 and onward.
Three new references have been added to BGA’s cooling range, with CP0160 covering Audi A4 2016-2018 and VW TOUAREG 2018 and onward.
For more information and to learn more about premium aftermarket components available from BGA, contact the sales team at +44 (0) 1793 491 777 or visit
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The full new to range product list can be viewed at
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