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DieHard Product Launch On Amazon.com
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By Counterman
BGA has added rocker covers to its product portfolio.
“This product perfectly complements their vast range of engine parts and fits well with BGA’s experience in high-quality plastic products like thermostat housings and sump pans,” the company said in a news release.
The product launch includes 19 references available off the shelf, with plans to extend the range to 63 references by the end of the year. All rocker covers are supplied with the relevant seals and gaskets.
“Our dedication to innovation and customer satisfaction drives us to continuously enhance our product offerings,” said Tom Wilderspin, commercial manager at BGA. “The launch of rocker covers streamlines sourcing processes and enhances overall efficiency for leading distributors across the world.”
To explore BGA’s full range of rocker covers, visit
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By Counterman
Automotive Parts Associates (APA) announced the hiring of Lee Rodgers as product director.
Rodgers will assume the position effective June 20.
Rodgers previously worked for NAPA Auto Parts and has been in the automotive industry for 10 years.
“We are pleased to have Lee join us,” said Steve Tucker, president of Automotive Parts Associates. “We are very impressed with him and think he will make a fine addition to the staff here at APA.”
Rodgers can be reached at [email protected].
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By Counterman
Delphi Technologies, a BorgWarner brand, announced that it released 87 parts across its product lines, the first of several parts announcements to come in 2023.
“We’re pleased to further expand our parts coverage for vehicles in any stage of their lifecycle,” said Jenna Boone, general manager of Delphi Technologies North America. “We have multiple product announcements planned throughout 2023 and beyond, so we’re excited to demonstrate the growth in our portfolio while remaining dedicated to our quality and reliability.”
Of the five new products to its fuel-delivery line, three are first-to-market fuel-pump module assemblies (FG2262, FG2669 and FG2667), according to the company. The new products cover approximately 2.43 million vehicles in operation (VIO) in the United States and Canada, covering both domestic and import brands such as the Chrysler Pacifica and Voyager, Nissan Rogue and Acura TLX.
Sparta has added 22 parts to its portfolio. The specialty line by Delphi Technologies for high-mileage and early-model vehicles now covers an additional 11.36 million VIO for the United States and Canada. The added products include fuel-tank sending units, fuel-pump module assemblies and fuel-pump strainers for brands such as Ford, Chevrolet, Dodge, Chrysler, Nissan, Jeep and Hummer.
“Our goal with Sparta is to fulfill a request we’ve been receiving for years: a fuel line specifically dedicated to earlier makes and higher mileages with the Delphi Technologies quality technicians have come to know,” said Malcolm Sissmore, vice president, sales and marketing of Delphi Technologies. “We have a lot of great things in store for this year, Sparta included.”
Delphi Technologies continues to launch steering and suspension parts across all makes and model years, adding 21 new parts to cover 17 million VIO in Canada and the United States. More than 10 types of parts were announced, some of which include tie-rod ends, ball joints, control arms, stabilizer-bar link kits and more.
Regarding the company’s engine-management portfolio, the product line announced a total of 39 new parts. Sixteen of the new parts are manifold absolute-pressure sensors, bolstering an additional 20 million VIO for the United States across brands such as Ford, Honda, Mazda, Nissan, Volkswagen, Dodge and BMW.
A sizeable addition for the engine-management line are 10 new ABS wheel-speed sensors for a total of 10 million VIO in the United States for brands such as Lexus, Ford, Chrysler and Toyota. Other parts announced include ignition coils, engine crankshaft/camshaft position sensors, an air-charge temperature sensor and a mass airflow sensor.
For more information about recently release Delphi Technologies parts, visit the “New” tab on
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By Counterman
DRiV, the aftermarket division of Tenneco, announced plans to increase coverage across its portfolio.
During 2023, DRiV intends to introduce more than 1,400 new part numbers that will provide millions of additional repair opportunities across six of its leading brands, including Wagner, Rancho, Fel-Pro, Monroe, Moog and Walker, the company said.
“For all our brands, our product engineers are constantly looking to develop, test, and implement new products to provide all our customers with the best options for their shops and repair bays,” said Bruce Ronning, senior vice president, sales and commercial operations and Americas Aftermarket, DRiV. “Through a rapid expansion of these product offerings, our goal is to lead the industry with the most comprehensive coverage across our brands so that shop owners and technicians will have a better selection of parts to provide to their own customers for a complete service repair – all backed by DRiV quality and consistency.”
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