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DieHard Product Launch On Amazon.com
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By Counterman
NexaMotion Group (NMG) announced that two of its businesses are expanding their product offerings and opening new locations.
Transtar Industries is expanding its product offerings to include general-repair product lines in four new markets: Cleveland and Mentor, Ohio; Pittsburgh; and its newest location in Dallas.
In addition, the company announced that C&M Auto Parts has opened two new locations in the New Jersey market.
C&M Auto Parts will offer general-repair parts at its Lakewood, New Jersey, location and add Transtar Industries transmission-repair parts to its new Pennsauken, New Jersey, location.
The company said it plans to increase the number of facilities with both transmission and general-repair products.
“Our comprehensive product offering, joined by our e-commerce platform Transend and our world-class customer service, is an unrivaled match,” said Neil Sethi, chief executive officer of
link hidden, please login to view. “We look forward to expanding our locations and product lines within NexaMotion Group to provide a truly unique product offering that simplifies complex vehicle repair to keep the world moving.” The post
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By Counterman
DMA announced the appointment of David Sapp as its new assistant product manager.
During his tenure as an account manager at Auto Plus Auto Parts, Sapp significantly increased local accounts in the Chattanooga area, achieving a notable 15% year-over-year sales growth, DMA said in a news release.
His role as a broker account manager at Capital Waste Services saw him successfully elevate national brokerage accounts by 26% year-over-year and increase local sales in the Chattanooga/North Georgia markets by 18% year-over-year.
Sapp’s leadership as sales and marketing director at Ken Smith Auto Parts Inc. resulted in the development of the online sales program, increasing annual revenue from $600,000 in 2012 to $2.8 million in 2018, DMA noted.
Sapp holds an A.S. in Automotive Technology Management Services from the College of Central Florida in Ocala, Florida, and a bachelor’s in theology from CIMN in Santa Rosa Beach.
“David’s proficiency in product analytics, coupled with his hands-on experience in the industry, positions him as a valuable asset to our product development team,” stated Trevor Potter, DMA chief product & marketing officer.
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Counterman
WAI recently added 96 premium new-part numbers to its portfolio.
The new parts include alternators, ignition coils, radiator-fan clutches, MAF sensors, MAP sensors, rotors, solenoids, starters, wiper motors and wiper-motor linkages.
The 100%-new part numbers cover more than 54 million vehicles in operation (VIO) for these popular brands: Audi, BMW, Buick, Cadillac, Caterpillar, Chevrolet, Chrysler, Ford, GM, Honda, Hyundai, Jeep, John Deere, Kia, Mazda, Mercedes-Benz, Mini Cooper, Nissan, Porsche, RAM, Subaru, Suzuki, Toyota, Volkswagen and Volvo (applicable for U.S. and Canada).
“Our new-part release of 96 part numbers not only amplifies our comprehensive coverage but also represents our goal of staying at the forefront of technological advancements,” stated Ron Bernstein, SVP of North America. “We ensure our components are not only reliable but also represent the latest solutions in the market. This expansion further solidifies our position as industry leaders, providing our clients with access to a complete range of high-performance automotive components.”
Bizhan Roozrokh, SNR VP of Engineering and head of TRANSPO electronics division, added: “WAI is the market leader in 100%-new aftermarket parts. Our comprehensive product ranges continue to focus on adding the newest technologies to all existing parts, offering the latest model numbers, and integrating product improvements through all model years using our Synergistic Design Platform. OE performance requirements are our gold standard; we believe the test of time is the only true measurement to quality and reliability. We have the track record of providing our customers with the confidence that they can ‘install it and forget it.’”
All parts are in stock. All products can be viewed on
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By Counterman
Niterra North America Inc. (formerly NGK Spark Plugs U.S.A. Inc.) announced that Michael Burchi has been appointed general manager of aftermarket and OE product.
Burchi will step into the role vacated by Mark Boyle, who was recently promoted to PAMA regional general manager of product.
“Mike has been a Niterra associate for over five years and has made significant contributions to the product team during his time with the company, managing product lifecycles, reducing global costs and analyzing key customer KPIs,” said Kirt Denman, director of aftermarket.”In his new role, Burchi will oversee the aftermarket and OE product, business intelligence, content, customer support and training/technical services for the U.S. and Canada.”
Burchi graduated from Michigan State University with a B.A. in International Relations Economics.
He has spent his career in automotive product management, specializing in situation analysis, product strategy and executive summaries to streamline decision-making. Burchi also has expertise in data analytics.
“I am excited to step into this new role,” said Burchi. “I know my background and expertise will allow me to lead these teams into a sustainable future of innovation and growth.”
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