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By Counterman
Autolite announced its new sponsorship of the Professional Bull Riders (PBR) Challenger Series for 2022.
The PBR Challenger Series launches its inaugural season in May and will run through November. The new series will consist of more than 60 events across 27 states, culminating in the PBR Challenger Series Championships in Las Vegas.
The Autolite brand has had active sponsorship roles in motorsports for decades and is excited to team up with PBR to support the new Challenger Series.
“PBR is an exciting organization and Autolite is thrilled to support this new series,” said Carl Weber, senior marketing director, First Brands Group. “The Challenger Series promises to be action-packed and competitive with big events across the country. We’re honored to be on board as a sponsor for 2022.”
For more than 85 years, Autolite has used its quality-specific focus to engineer effective ignition solutions for consumer vehicles, race cars, motorcycles, ATVs, snowmobiles, boats, lawn and garden equipment and many other gas-powered engines.
Learn more about the PBR Challenger Series at
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By Counterman
ADVICS is rolling out a new packaging design for its products beginning in May.
The rebranding push for the ADVICS product line follows the branding changes announced by AISIN Group during the third quarter of 2021.
“ADVICS’ customers have come to know and trust the quality engineering, precision manufacturing and customer satisfaction that goes into all of our products,” said Fumiko Higa-Bales, branding and supply chain manager, ADVICS Aftermarket North America. “The new packaging design is bold and really stands out amongst the competition, just like our brand and its dedication to quality, performance and our customers’ safety. ”
ADVICS said it will gradually roll out the new packaging and branding as old inventory is phased out.
“Products under the old brand, logo and packaging will still be on shelves for some period of time as we work through the transition,” said Larrow Kaufman, senior manager, sales and marketing, Aisin Aftermarket North America “Inventory of parts in the old packaging will determine the timing of a full turnover to the new branding.”
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By Counterman
Arch Auto Parts announced the opening of a new store on Coney Island in Brooklyn, marking its 18th location in greater New York. The locally owned and operated company currently services Brooklyn, Queens, the Bronx and Nassau County.
The location at 1706 Mermaid Avenue is just blocks from the famous Coney Island Boardwalk, the original Nathans Famous Hot Dogs, and Maimonides Stadium – the home of Cyclones baseball – a New York Mets Single-A affiliate. The store’s recent grand opening received a warm welcome from this dynamic neighborhood.
Arch Auto Parts says it has been a local favorite for auto parts for more than 43 years. Arch not only knows about each community it serves, but the stores have also become a fundamental part of the community.
“We are excited by the warm neighborhood welcome our Coney Island store has received,” said Moe Ali, senior vice president, Sales. “Coney Island is a vibrant neighborhood with a historic past but what doesn’t change is that customers want an auto parts store they can trust for high-quality auto parts at discount prices, and a counter staff to help them quickly get the right parts for their cars.”
New York’s neighborhood auto parts stores, Arch Auto Parts has been able to expand and thrive in the culturally distinct communities of Queens, the Bronx, Nassau and now with a seventh location in Brooklyn.
“The important factor to being New York’s Neighborhood Auto Parts Store is in earning community trust by operating locally from CEO to counter staff,” says CEO Chris Bodh, who has lived in the neighboring Queens borough for more than 46 years. “Our staff are the neighbors of the customers we serve. We’re like one big family.”
Arch offers a large array of OEM parts as well as aftermarket brands allowing professional installers and retail customers a choice. With the increasing support from the communities Arch currently serves, Arch has plans for continued expansion in the boroughs of New York City.
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By Counterman
NGK Spark Plugs (U.S.A.) wanted to make a difference during the time spent in New Orleans for NGK’s first National Sales Meeting in three years.
The meeting started with an icebreaker and team event to kick things off, where the associates prepared hygiene kits for
link hidden, please login to view, a homeless shelter. “Hygiene products are one of our greatest needs,” said Haley Khoury, development & communications associate, Covenant House New Orleans. “Every year, over 800 youth walk through our doors in need of a place to stay and other necessities of life – including basic hygiene items. Being able to meet our youths’ immediate needs with these kits makes a big difference for us, especially when we can direct funds that would have been used for these items elsewhere. Additionally, our outreach team can give the items to folks who are actively living on the streets but are either unable or not yet wanting to come to Covenant House. In this way, the kits help us do the most basic parts of our work with people facing homelessness.”
The kits assembled contain items that many of us take for granted. They comprise recycled soap and bottled amenities discarded by the hospitality industry and repurposed through the
link hidden, please login to view. The kits symbolize a fresh start and sustainability. Through the Clean the World Foundation:
• 63 million soap bars have been distributed
• 6 million hygiene kits have been assembled
• 23 million pounds of waste have been diverted from landfills
With the help of NGK Spark Plugs team members, associates assembled 1,350 kits, each with a handwritten, inspirational note.
“Personally, I’ve never seen a team so enthusiastic putting together 1,350 kits in less than an hour,” said Carol Padgett of Accent Orleans, who helped organize the effort. “The teamwork and enthusiasm were inspirational. NGK Spark Plugs made a difference to New Orlean’s homeless and those who suffered much loss due to Hurricane Ida.”
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