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By Counterman
FCS Automotive recently announced the release of 88 new part numbers.
The release includes 20 complete strut assemblies, 34 shock-absorber assembly kits, 11 shock-absorber and coil-spring assemblies, 14 heavy-duty fleet shocks and nine bare struts and shocks.
All of the units are in stock and ready to ship.
“FCS remains committed to be first to market with new numbers, while providing the most comprehensive market coverage in North America,” the company asserted in a news release. “Many of these numbers are not available from the competition.”
The new numbers cover some of the most popular applications on the road today, including the Buick LaCrosse, Chevrolet Silverado, Chevrolet Suburban, Chrysler 300, Dodge Challenger, Ford F-250, Ford Transit, Jeep Cherokee, Mazda CX-9, Tesla 3, Bluebird, Ford F-750, Freightliner, International and more.
“As a global supplier in more than 40 countries, FCS products are always produced to meet strict OE quality processes backed by extensive in-house testing and IATF16949 and ISO14001 certifications,” the company said.
For more information about FCS products, contact FCS at 866-708-4554 or visit
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By Counterman
Niterra North America Inc., formerly NGK Spark Plugs (U.S.A.) Inc., announced that the company is introducing 20 new part numbers for its O2-sensor line.
The new part numbers, sold under the company’s NTK brand, represent an increase in coverage for more than 4 million domestic, European and Asian vehicles in operation, according to Niterra North America.
“These 20 new part numbers fit a variety of late-model domestic and import vehicles and range from entry-level economy cars to luxury cars to cargo-vans to sport-utilities,” said Matthew Bickford, NTK product manager, aftermarket. “NTK is committed to application coverage leadership and providing service providers the latest OEM technology and we are excited to be able to extend our latest sensor technology into the aftermarket with these applications.”
For more information about Niterra and the NGK Spark Plug and NTK product brands, visit
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By Counterman
MotoRad kicked off the first quarter of 2023 by introducing more than 100 new products in nine categories.
The new products include closure caps, knock sensors, coolant housings, coolant-temperature sensors, thermostat assemblies, oil-filter caps and water-pump thermostat assemblies. Manufactured in Tier 1 OEM facilities “with top-quality certifications, the new products undergo comprehensive testing to ensure uncompromising quality,” according to the company.
All of the new products are ready for order.
“With MotoRad’s global fill-rate average of 97.81% and category management expertise, they can ensure your shelves are stocked with the right parts for optimal product availability,” the company said in a news release.
For more information, reach out to your MotoRad sales rep or visit
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By Counterman
Penzoil recently introduced the “Long May We Drive” campaign, celebrating the thrill of driving and carving your own path on the open road.
“Every person has a unique story to tell when it comes to driving, and every vehicle can tell a thousand tales,” Penzoil explained in a news release. “No matter where and what someone drives, or whether cars are used for hugging curves in the road, commuting to work or packing up kids and heading for the mountains, Pennzoil wants to celebrate the pursuit of the next mile with this campaign.”
Featuring real drivers with a passion for car culture, “Long May We Drive” focuses on the stories of those who are passionate about taking care of their engine, those who relish the open road or those racing into the record books track by track. One of those real drivers, who not only owns the road but also moves the industry forward, is
link hidden, please login to view, an automotive content creator. Chen and his daughter are featured in the campaign, tinkering in the garage like a normal weekend, alongside a real cast of drivers including offroad enthusiasts and a five-star-rated rideshare driver.
link hidden, please login to view, driver of the No. 22 Pennzoil Ford Mustang and two-time NASCAR Cup Series (NCS) champion, is a key driver in this campaign, highlighting his dedication to pushing his engine to the limits. Pennzoil also is proud to spotlight a budding relationship with motorsports enthusiast
link hidden, please login to view. In the campaign, Gross demonstrates his drive to celebrate mobility and challenge the norm. As a racecar driver and a C6 quadriplegic who uses hand controls, Gross created the link hidden, please login to view to allow others in similar conditions to experience the thrill of driving at racecar speeds. “Pennzoil is proud to champion his mission of equalizing mobility in motorsports, supporting the Just Hands Racing team’s development of more cars modified with hand controls to hit the racetracks nationwide so people with disabilities can experience the thrill of racing,” the company said.
Cars provide an irreplicable source of freedom and self-expression, and the love of the drive is a common thread that connects us all.
“Wherever your car is going to take you, Pennzoil will be there,” the company said in a news release. “The ‘Long May We Drive’ campaign serves as a reminder that each person’s path of driving is unique, and Pennzoil invites you to join in this exciting ride!”
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By Counterman
Northwood University announced that it has hired an industry veteran to serve in a new role supporting automotive aftermarket education.
“We are thrilled to welcome James O’Dell as our new assistant director of aftermarket education,” said Kristin Stehouwer, academic vice president and provost of Northwood University. “His professional experiences and network, along with that of our new University of Aftermarket executive director, will usher in an age of growth for our aftermarket programs, which will benefit the entire automotive industry.”
O’Dell has served as the business development manager for Fisher Auto Parts in Ann Arbor, Michigan, since 2019.
The automotive aftermarket includes vehicle parts, equipment, replacement tires, service repair, collision repair and accessories sold after the sale of the original vehicle. The Auto Care Association, which represents the entire automotive aftermarket, estimates the auto care industry is a $400 billion industry with more than 4.5 million workers.
“As our vehicle parc continues to increase in age, and our miles driven have reached a new record high, opportunities in the automotive aftermarket continue to grow at a rapid pace,” O’Dell said. “I am proud to join Northwood. Its aftermarket program, and the Northwood Idea, are truly unique in the country. It inspires human potential through education and opportunity which uniquely prepares its students to make a difference and be successful. This is evident in that nearly one hundred percent of Northwood aftermarket graduates are employed – and their average salary is nearly $63,000.”
In October, Northwood named Thomas Litzinger as the executive director of the University of the Aftermarket. Litzinger is an accomplished high-performing executive with more than 30 years of leadership experience.
“Dr. Litzinger and James O’Dell are industry professionals with diverse experience and skills to lead aftermarket education,” Stehouwer stated. “Their strong associations and ability to form new relationships across the industry will allow Northwood to collaborate with all segments to produce even more career-ready students.”
O’Dell noted Litzinger is not just an industry expert; he has the academic achievement to lead and inspire students in Northwood’s undergraduate programs and those in the University of Aftermarket, which provides industry-specific professional development to those working in the industry. He also is proficient in researching and publishing new studies relevant to the industry.
Litzinger will lead an effort to develop a new curriculum for the University of the Aftermarket just as Northwood is reinvigorating its aftermarket education through these new hires and a new curriculum.
“The investments Northwood is making in aftermarket education shows the university is responsive to the industry’s feedback, and it is stewarding its resources well for the good of the industry,” O’Dell stated.
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