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By Counterman
AIT announced the addition of five professionals to its team. The company said these individuals bring a wealth of expertise and proven success, further strengthening its mission to deliver exceptional value to its customers and partners.
Rick Stempien, Vice President of Sales – Retailers
Stempien joins
link hidden, please login to view with over 20 years of leadership experience in sales and business development while at First Brands, Hopkins Manufacturing and Trico. Known for his exceptional ability to drive market share growth and cultivate strong customer relationships, Stempien will lead retailer-focused sales initiatives and deepen engagement with our retail partners, according to AIT. Mark Roach, Marketing Director
Roach brings nearly a decade of experience in the automotive aftermarket, with a strong background in brand strategy, digital marketing and content development. Before joining AIT/TrakMotive, he held key marketing roles at Schaeffler and International Lubricants, where he played a pivotal role in driving brand growth and market engagement. His strategic vision and expertise will be instrumental in elevating
link hidden, please login to view’s marketing initiatives and strengthening industry presence, the company said. Tracy Beecroft, Senior Key Account Manager
Beecroft joins AIT/TrakMotive with a proven track record in managing high-profile accounts while employed at Dana, BorgWarner/Delphi and Lumileds Philips. Her extensive experience in developing strategic partnerships, executing successful product launches and driving revenue growth will be instrumental in advancing retailer relationships, according to AIT.
Stephen DiSorbo, Key Account Manager
DiSorbo brings a diverse background in sales and category management, with experience at organizations like GKN, BorgWarner/Delphi and Eaton. His expertise in product launches, line expansions and bridging sales with category strategy gives him a unique ability to drive growth, strengthen retailer partnerships and translate market needs into actionable opportunities, AIT said.
William Zhu, Strategy and Business Intelligence – Manager
Zhu brings a strong background in operations transformation and management consulting. Before joining AIT/Trakmotive, he was part of Accenture’s Strategy & Consulting practice, where he specialized in generative AI, risk and compliance, and business process optimization. His experience within the automotive aftermarket began in 2013 when he spent the summer as a factory worker at Ningbo Wonh Industries Co., Ltd., part of the AIT/TrakMotive family of companies. This unique blend of industry experience and functional expertise positions him to drive impactful initiatives that will support AIT/TrakMotive’s continued growth, the company said.
With AIT/TrakMotive’s continued growth, the company said it is expanding its sales, marketing and strategy operations to better serve its customers. Its traditional aftermarket accounts will continue to be led by Vice President of Sales Kent Talley and his team, ensuring the same trusted support and expertise our partners rely on. Meanwhile, Vice President of Retail Sales Rick Stempien and his team will focus on strengthening relationships with retail partners, enhancing AIT/TrakMotive’s ability to serve this important segment.
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By Counterman
The Meineke Dealers Purchasing Cooperative Inc. (MDPCI) announced Advance Professional as the winner of the 2024 Vendor of the Year Award. Advance has been a member of the Meineke Dealers Purchasing Co-op (MDPCI) for many years.
Over the past few years, the program has grown at unprecedented rates, MDPCI said. The MDPCI Vendor of the Year is determined based on several factors, with one being survey results from the Meineke dealer group. In addition to non-subjective categories that are measured, the dealer survey is based on criteria ranging from the cost and quality of parts and services, to vendor support, to the overall ease of working with the vendor. Selection for this award is a testament to the commitment
link hidden, please login to view has made to the MDPCI program and Meineke Dealers throughout the US and Canada, according to MDPCI. Ron Soto, executive director of the MDPCI, said, “The growth of our program with Advance and their support of our efforts has been tremendous over the past year. It is a testament to the true partnership they have provided our dealers and the delivery of the commitment they made to the MDPCI to help increase profitability of the Meineke Service Centers nationwide. Advance has developed an exceptional program working with the MDPCI as partners and helped Meineke dealers across the country. We look forward to continued growth in 2025 and beyond.”
Upon receiving the award, Pete Masini, Advance director of strategic accounts, said, “On behalf of the entire Advance/Carquest Professional team that supports Meineke Dealers every single day, I’d like to express how honored we are to be named ‘Vendor of the Year’ for Meineke Dealers throughout the U.S. and Canada in 2024. Moments like this do not typically happen by accident, and it takes an effort on both sides to build partnerships like the ones we have with our Meineke partners. Our relationship has been a journey to reach this point, and every day, more and more Meineke dealers are giving
link hidden, please login to viewProfessional the opportunity to earn their business. Thank you for your support. Our promise is to continue our passion for providing you with industry-leading service that you can rely on, quality parts, solutions to support your business growth, and a partnership to last for many years to come.” The post
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By Counterman
Auto-Wares shared details of its Customer Cruise, Feb. 15-22, 2025. The Norwegian Bilss set sail from Miami and made stops in Mexico, Belize and the Bay Islands. Guests included customers, industry partners and friends. Auto-Wares described the cruise as more than just a vacation, calling the trip an opportunity to strengthen relationships and share ideas in a relaxed setting.
A news release from
link hidden, please login to view explained that for most of the trip, the weather was warm, sunny and ideal for cruising. Guests enjoyed blue skies and calm seas while relaxing on deck, exploring ports and soaking in the Caribbean views. By the final day, the weather took a turn, bringing some clouds and rougher seas. Despite that, Auto-Wares said everyone made the most of their last full day onboard, whether enjoying the ship’s indoor amenities, grabbing one last cocktail, or reminiscing.
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