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O’Reilly Honors DMA with 2 Awards at Leadership Conference


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O’Reilly Auto Parts honored DMA with two awards at its 2024 Leadership Conference.

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award, marking the fourth consecutive year that DMA has been recognized at the event.

More than 10,000 vendors were in attendance and 22 awards were up for grabs at the 2024 O’Reilly Auto Parts Leadership Conference in Dallas.

The Content and Omnichannel Award “recognizes DMA’s outstanding efforts in providing robust and accurate product information across multiple channels. For the second consecutive year, DMA has demonstrated its commitment to excellence by delivering timely updates to product information, informative digital content and technical tips,” DMA said. 

The Marketing and Advertising Award celebrates DMA’s successful retail and professional promotions, which have driven significant participation and year-over-year point-of-sale growth, according to the company. Through engaging videos, compelling flyers and promotional content, DMA has effectively leveraged marketing strategies to boost sales and enhance brand visibility, the company noted.

“We are incredibly honored to receive these two awards at the O’Reilly Auto Parts Leadership Conference,” said Fred Snow, COO at DMA. “These achievements are a testament to the hard work, dedication and innovation of every single individual at DMA. It is truly a team effort, and we are immensely proud of what we have accomplished together.”

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