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Dayco Teams Up With eXtra Loyalty Program

Counterman

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Dayco has become a partner brand for the industry’s eXtra loyalty program.

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales. It currently has 17,000 participating shop owners in the United States and Canada, and is growing rapidly.

Shops that are registered in the eXtra program now have access to eligible Dayco products and can earn points for purchases that can be redeemed for more than a million items, including everything from high-end merchandise, apparel and electronics from major retailers to travel vouchers, gift certificates and business solutions.

In addition, there are giveaways and incentives for shops as well as daily promotions and regular communication on new products, training information and educational content from the program’s brand partners. 

Dayco products offered through the eXtra program include serpentine-belt kits, timing-belt water-pump kits, timing-chain kits and water pumps.

“This program has been well-received in the industry and is growing quickly,” said Tom Tecklenburg, VP of Dayco N.A. sales & marketing. “It’s extremely easy for shops to participate and we love that it offers Dayco a way to reward those repair shops who purchase from us. Plus it gives us an opportunity to educate eXtra shop members on the quality and effectiveness of all of our kits and system solutions and what sets the Dayco brand apart from competitive products.”

U.S. repair shops interested in the eXtra program can visit 

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, and Canadian shops can visit 
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.

For more information about Dayco’s aftermarket products or access to the company’s full library of technical information and repair videos, visit the 

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.

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