Northwood U Celebrates Life of Former President David Fry
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By OReilly Auto Parts
How to Reset an Oil Life Indicator: 2004-2008 Ford F-150 | O’Reilly Auto Parts
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By Counterman
Bosch has launched a new multimedia advertising campaign to promote 100 years of wiper blade innovations. The campaign is part of its Century of Impressive Innovation initiative. It will run on ESPN, Disney+, Hulu, Amazon Prime, HBO Max and Netflix. Audio placements will appear on Spotify and YouTube.
Wiper blades campaign runs across major media platforms
The 30-second advertisement is set in a
link hidden, please login to view testing facility. It features three robots interacting with a test vehicle. The spot concludes with the robots taking the vehicle onto public roads. A security officer observes the activity. Campaign message focuses on visibility and replacement needs
“Wiper blades aren’t just another car part. When drivers use Bosch Wiper Blades, they are armed with the knowledge, power and innovation developed for 100 years,” said Scott Sullivan, Bosch senior marketing communications specialist, team lead. “Bosch wipers are designed to help drivers get to their destination safely and this campaign ensures that our wipers get into the hands of consumers who need them.”
Wiper blade lines sold through national retailers
link hidden, please login to view offers multiple product lines through major retailers. PrimeACTIVE and ENVISION blades are available at AutoZone. FOCUS wiper blades are sold at Advance Auto Parts and O’Reilly Auto Parts. ICON wiper blades are available at all three retailers. Inspection intervals vary by climate and driving conditions
Bosch recommends inspecting or replacing wiper blades every six months to one year. Drivers should replace blades sooner if visibility declines. Vehicles operated in harsher climates may require more frequent replacement.
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By Counterman
Roy Kent has been named president of
link hidden, please login to view, it was announced by Sue Godschalk, CEO, Federated Auto Parts, on January 22. “Roy brings valuable insight, a collaborative approach and a passion for mentoring future leaders to his new position. His experience, leadership and thorough understanding of Federated make him the ideal choice for the role of president,” said Godschalk. “Having worked closely with Roy for the last 12 years, I know he will focus his talents on supporting Federated members and advancing growth initiatives that benefit the entire membership and strengthen supplier partner relationships.”
Kent joined
link hidden, please login to view in 2014 as chief strategy officer and president of new business development after serving in a variety of sales and management leadership positions at Everco, Moog, Cooper Industries and Federal-Mogul. When the Automotive Parts Services Group (The Group) was formed, he took on the role of executive vice president, supplier relations of The Group, where he collaborated with members and vendors to identify mutually beneficial opportunities. Kent returned to Federated Auto Parts in 2021 where, before being named president, he served as executive vice president, member support and business development.
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