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    • By Counterman
      Vertical Development recently announced Shopify integration with ShowMeTheParts cataloging.
      “With the launch of our new Shopify integration, we bring together the industry-leading cataloging of ShowMeTheParts with the power and flexibility of Shopify online stores,” the company said in a news release. “Together, they combine to provide customers with an easy-to-implement, turnkey solution for selling auto parts online.
      “In seeking out a solution to simplifying auto parts e-commerce, we wanted to develop a truly turnkey solution. With our Shopify integration, Vertical Development is now your one-stop-shop for launching an e-commerce store.”
      One of the most difficult parts of managing an auto parts e-commerce store is ensuring key data is presented accurately and updated as changes are made. Managing auto parts data has been a core competency of Vertical Development for more than 30 years, “so we understand the complexities and challenges of presenting and selling auto parts and use quality data as the foundation for success in all we do.”
      With accurate data in place, providing customers with an easy way to find products to fit their vehicles becomes the next hurdle to successful auto parts e-commerce.
      “For our new Shopify integration, we’ve created a simplified front-end product fitment finder powered by ShowMeTheParts data,” the company said. “Visitors will enter key information into the search and instantly see available products presented to them in an easy-to-navigate e-commerce layout. Your customers can quickly review details, add the part to the cart and complete the sale.”
      Vertical Development tested a number of different solutions and “found Shopify to be the perfect solution.”
      “No matter if your team has Shopify experience or not, we are confident you will quickly feel comfortable managing the backend of your online store,” the company said.
      “Additionally, Shopify is the future of e-commerce and will continue to grow and evolve in the years to come, providing forward mobility. This can be seen in their commitment to developing the Shopify App Store which is full of apps to enhance and customize the overall e-commerce experience.”
      Vertical Development noted that Shopify “will give you complete control over the customer experience.”
      “You will no longer be selling right next to your competition, and instead will have the full attention of your customers in your custom branded store,” the company said. “Additionally, you can begin to have greater analytic insight into your core customer to inform future direct marketing, sales, or promotions efforts.”
      In addition to owning your store, Shopify’s platform supports publishing to other third-party channels. This allows you to have all of the benefits of your exclusive, brand store, while also being able to easily expand visibility to a wider audience, according to Vertical Development.
      “Whether you are an existing ShowMeTheParts customer or just getting started, we believe the new Shopify integration provides the easiest and fastest way to sell auto parts online,” the company asserted.
      For more information, visit
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    • By Counterman
      MAHLE Aftermarket Inc. recently unveiled a new microsite to provide automotive service shops with a resource to educate vehicle owners on the importance of having qualified technicians inspect and service their air-conditioning systems annually.
      Consumers benefit from their air-conditioning systems functioning properly not only to enhance cabin comfort, but also to avoid damage that may be costly to repair. A well-maintained air-conditioning system also is critical to ensure the proper temperature range for drivetrain batteries in electric and hybrid cars.
      In addition to a comprehensive checklist for proper A/C maintenance, service and installation, the MAHLE
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      The “A/C check” microsite also includes detailed information about some of the latest technologies from MAHLE, including the company’s expanded range of cabin air filters, as well as the MAHLE OzonePRO professional sanitation system. This innovative technology uses ozone gas to sterilize a vehicle’s interior and eliminate odors. In addition to its lightweight and automated operation that controls ozone levels and process time, it offers digital integration with mobile devices and report generation when the sanitation process is complete.
      From a small test workshop to one of the top 20 automotive suppliers, MAHLE is proud to celebrate 100 years of delivering superior quality products around the world. For more information about MAHLE Aftermarket and its brands, visit
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    • By Counterman
      Autolite announced its new sponsorship of the Professional Bull Riders (PBR) Challenger Series for 2022.
      The PBR Challenger Series launches its inaugural season in May and will run through November. The new series will consist of more than 60 events across 27 states, culminating in the PBR Challenger Series Championships in Las Vegas.
      The Autolite brand has had active sponsorship roles in motorsports for decades and is excited to team up with PBR to support the new Challenger Series.
      “PBR is an exciting organization and Autolite is thrilled to support this new series,” said Carl Weber, senior marketing director, First Brands Group. “The Challenger Series promises to be action-packed and competitive with big events across the country. We’re honored to be on board as a sponsor for 2022.”
      For more than 85 years, Autolite has used its quality-specific focus to engineer effective ignition solutions for consumer vehicles, race cars, motorcycles, ATVs, snowmobiles, boats, lawn and garden equipment and many other gas-powered engines.
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