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By Counterman
Premium Guard Inc. (PGI) has launched three redesigned websites.
Each of the refreshed designs features “a clean and intuitive user interface and are a clear reflection of the company’s commitment to innovation and customer satisfaction,” the company said.
“PGI is leaning into the future of the automotive aftermarket industry,” explained Anan Bishara, CEO of PGI. “Our emphasis is on putting customers first while providing accurate and comprehensive data, in a fresh, user-friendly design to ensure an end-to-end experience that helps the professional installer get the job right in a timely manner.”
The revamped PGI corporate site, found at
link hidden, please login to view, features comprehensive information about PGI’s products, programs, solutions and family of premium brands. Through streamlined navigation and a responsive, mobile-friendly layout, site visitors can quickly find the information they’re searching for; learn about PGI’s latest innovations; access valuable resources; and stay up to date on company news, according to PGI.
Designed in tandem, the new and improved
link hidden, please login to view and link hidden, please login to view sites “deliver modernized, user-centric interfaces and enhanced e-catalogs with cutting-edge product and application search functionality,” PGI noted. Built with service professionals in mind, the new sites showcase innovative features such as dynamic search; push-to-talk; application-specific fluid and capacity data; and other digital tools aimed at improving service bay and parts-counter efficiency.
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By Counterman
Raybestos recently announced the launch of the all-new Raybestos R-Line+ rotor.
The R-Line+ rotor features a chemically resilient, resin-modified material on the hat and edges. This provides protection against rust and corrosion caused by harsh environmental conditions, according to Raybestos.
In addition to its enhanced corrosion resistance, Raybestos says the R-Line+ rotor features:
Superior surface finish for consistent braking Low initial lateral run-out and disc-thickness variation for smooth, vibration-free braking Advanced metallurgy for structural strength and heat transfer OE vane design and plate thickness for heat capacity and strength Precision balance for vibration-free performance The new line will feature new packaging – a sleek black box with a graphic side label for easy identification.
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By Counterman
Standard Motor Products (SMP) announced that it completed its strategic partnership selection for an upcoming comprehensive website redesign and Umbraco rebuild.
SMP has selected
link hidden, please login to view, a digital marketing and web development agency that it says has a strong focus and history of working with the Umbraco platform. Umbraco is an open-source content-management system. The new websites for smpcorp.com, and its brand-specific properties, aim to redefine the customer experience in the digital space, enhancing navigation, functionality and overall user engagement across the company’s diverse divisions, Standard Motor Products said.
With an intuitive UI/UX interface, the revamped
link hidden, please login to view will feature streamlined content, simplified navigation and enriched multimedia functionalities, ensuring users can access all the vital information within a few clicks, according to SMP. “Investors who need up-to-date financial performance data will be able to start their user journey quickly and find what they are looking for through intuitive and readily available tools, while customers looking for detailed product information will swiftly be redirected to the newly designed brand websites,” SMP said. “In addition to aesthetic upgrades, these websites will be rebuilt on the latest release of the Umbraco content management system (CMS). This cutting-edge platform allows for better scalability, security and ease of use for both end-users and the marketing team.”
“We look forward to Scandia transforming our vision into reality, as their expertise in web design and Umbraco is why we selected them for this project,” added Jay Eckstein, director of marketing at Standard Motor Products. “We anticipate a corporate site and new brand websites that not only look beautiful but also offer a seamless user experience that will allow our customers, partners, and investors to find what they need, when they need it.”
Rebuilding on the Umbraco CMS is a strategic move aimed at future-proofing smpcorp.com, the company said. Umbraco is a fully featured open-source CMS with the flexibility to integrate various third-party applications, enabling businesses to reach beyond the limitations of a traditional CMS and truly craft a digital-experience platform. It’s known for its robustness and user-friendly admin interface, allowing for effortless content updates and website management.
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By Counterman
Litens Aftermarket recently introduced its “Reset to OE” campaign messaging, as the market share for OAD pulleys continues to grow, and the need to educate technicians about this component increases.
With virtually one-third of registered vehicles now equipped with
link hidden, please login to view, and as those vehicles enter the aftermarket “sweet spot” for replacement, bringing awareness about how an OAD impacts a belt-drive system is imperative. Advancements to improve the performance and efficiency of alternators have lead Litens to the development of innovative technologies such as the OAD pulley. An OAD helps synchronize the belt-drive system via two design elements that mechanically separate it from a traditional solid pulley:
An internal torsion spring that provides rotational flexibility, absorbing engine vibrations prior to reaching the alternator rotor, which could damage or negatively impact the performance of the accessory drive. A one-way clutch mechanism that allows the pulley to rotate freely in one direction (overrunning), while preventing reverse rotation when the engine decelerates or shuts down. When replacing an OE alternator that came equipped with a OAD, it’s critical to replace with an OAD equipped alternator in order to reduce stress on the alternator and other components, according to Litens.
“As more vehicles come equipped with a Litens OAD on the alternator, rather than a traditional pulley, it becomes increasingly more important for technicans to understand what an OAD does, and how critical it is to the longevity of a vehicle’s belt drive system components,” said Scott Howat, national sales manager, Litens. “As our campaign says, OEMs use a Litens OAD for a reason, and substitution could cause damage to other drive components.”
Technicians never should substitute an OAD with a solid pulley or a one-way clutch on vehicles that were built with an OAD, because OE belt-drive systems are specifically engineered to accommodate the functionality of an OAD.
The OAD provides additional functionality from a simple one-way clutch pulley, and they‘re not interchangeable. An OAD contributes to the optimal performance of the alternator system by providing vibration damping, stable belt tension and protection against reverse rotation. Substituting an OAD with any other pulley compromises these critical functions and can lead to several adverse effects including increased friction, potential belt slippage and an elevated risk of component failure, ultimately compromising the entire belt-drive system’s reliability and performance, according to Litens.
Litens’ OAD coverage for 2023 OE-equipped vehicles includes but is not limited to the Chrysler Pacifica; Ford F-250, F-650 and F-750; Toyota Tacoma, 4 Runner and Highlander; and Lexus.
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By Counterman
Raybestos has announced their sponsorship of Sally McNulty and Team Infamous (driver Derek Madison) for the 2023 race season. These teams race in the endurance and drift racing circuits.
“As a leading brake manufacturer, Raybestos is dedicated to innovation, precision and excellence,” the company said in a news release. “With over 60 years of experience in the racing world, Raybestos has a long heritage of excellence and recognition. Raybestos professional racing brake pads are engineered specifically for extreme performance conditions to get racers across the finish line.”
Check out and follow the Raybestos racers this season on their social media platforms.
Sally McNulty
link hidden, please login to view link hidden, please login to view link hidden, please login to view link hidden, please login to view Team Infamous
link hidden, please login to view link hidden, please login to view link hidden, please login to view link hidden, please login to view Raybestos is part of the First Brands Group.
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