-
Welcome to Auto Parts Forum
Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, X, and LinkedIn.
Litens Campaign Emphasizes Proper Belt-Drive Maintenance
-
Similar Topics
-
By Counterman
There is nothing simple about complex engine oil formulations. Effectively explaining to your customer how Valvoline’s Restore & Protect motor oil removes and prevents engine deposits may seem like a tough task.
Dr. Michael Warholic, global technology director for Valvoline Global Operations, emphasizes the importance of visual evidence
“Hey, look how this product performs,” said Warholic. “We have visuals showing that there’s a removal of deposits, that there is a reversing of the aging process in an engine. That’s a great case story to tell.”
Warholic talks with Babcox Content Director Jason Morgan about the formulation process that sets Restore & Protect apart. The process involves a balance of various additives and components, tested rigorously in both laboratory and real-world conditions. It also involves combining base oils, viscosity modifiers, and a unique blend of additives. These additives include detergents to clean deposits, friction modifiers to reduce engine strain, and antioxidants to combat the breakdown of oil components. The goal was to create a motor oil that not only prevents the formation of new deposits but also removes existing ones, effectively rejuvenating the engine.
“We wanted to do something different than everybody else,” said Warholic. “That’s what Restore and Protect does. It differentiates us from our competitors. It does something that no other oil does in the marketplace right now.”
Restore & Protect could be considered a new category of motor oil that bridges the gap between conventional oils and high-mileage formulations. While high-mileage oils are designed for older engines, Restore & Protect is suitable for both new and aging engines. Its dual function of preventing new deposits and reversing existing ones makes it a versatile choice for a wide range of vehicles.
This innovation is particularly valuable for engines operating under severe conditions, such as those used for towing or in high-traffic areas. The oil’s ability to handle these demanding environments while maintaining engine cleanliness offers a significant advantage over standard motor oils.
“There’s always engine oil. Formulating is a little bit about give and take. The engine is a very complex machine. You have different temperatures, different pressures. It is really a very interesting field when you start digging into it.”
“We do tons of data-driven testing. That’s what we live for.”
The post
link hidden, please login to view appeared first on link hidden, please login to view.
link hidden, please login to view -
By Counterman
link hidden, please login to view N.A has introduced a new line of hybrid tensioners, the Alpha Hybrid Tensioner and Hybrid V-Tensioner, which are now available to customers as Litens new hybrid tensioner kits. Specifically designed for mild hybrid applications, each kit will include the new tensioner along with its corresponding belt. Currently,
link hidden, please login to view’ new hybrid tensioners are only available as hybrid kits, due to the pairing of the belt with the tensioner. These kits are designed for mild hybrid applications, often referred to as “P0” hybrids. In these systems, the alternator also acts as a generator, connecting the electric motor and internal combustion engine with a specially sized and designed belt in the front-end accessory drive, which ensures the correct tensioner geometry for optimal performance the company said. This setup allows the front-end accessory drive to perform various functions such as starting the vehicle, adding power and smoothing torque. “Litens is dedicated to expanding its product line to support the latest vehicle engine technologies – especially the hybrid market – which is seeing more-and-more vehicles reach the point of needing maintenance,” said Ana Marie Lopez, Product Application Manager at Litens Aftermarket N.A. “As this trend continues, Litens will continue to expand our coverage to meet the increasing demand.”
A properly matched tensioner and belt, along with a well-maintained belt drive system, can meet the unique demands of a hybrid vehicle’s accessory drive, ensuring efficient power distribution and optimal vehicle performance the company said.
The post
link hidden, please login to view appeared first on link hidden, please login to view.
link hidden, please login to view -
By Counterman
link hidden, please login to view announced a national rebate promotion to help retailers and service shops across North America propel filter sales in time for the summer vacation travel season. Consumers can receive up to $15* on qualifying oil, air and cabin air filters under the Purolator, PurolatorTECHTM, PurolatorBOSS® and PurolatorONETM brands for purchases made between July 1 and August 31, 2024. To help promote the campaign,
link hidden, please login to viewsaid it’s offering free point-of-sale marketing materials to all participants, including posters, window clings, tear-pad rebate forms and shelf talkers. “This rebate comes at the perfect time for budget-conscious families looking to prepare their vehicles for road trips while making their vacation travel even more affordable,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL.
Rebate forms and additional information on the promotion are available
link hidden, please login to view. *Consumers may mix and match up to three items. Maximum rebate payout is $15. Limit one rebate payout per customer, per household.
The post
link hidden, please login to view appeared first on link hidden, please login to view.
link hidden, please login to view -
-
-
By Counterman
Over the past couple of months, MEMA has been building on momentum to try and get the REPAIR Act passed the organization said. Now, it’s announcing the next step in a campaign called the “At Home REPAIR Campaign,” asking aftermarket suppliers to get involved.
“Members of Congress will be back at home frequently in April, May, June, and July. These recesses provide the perfect opportunities to meet with legislators and urge them, face-to-face, to pass the REPAIR Act in 2024,” MEMA said.
MEMA’s goal: Suppliers schedule in-person legislator meetings and facility visits during these recesses to advance the REPAIR Act.
This is after MEMA Aftermarket Suppliers completed their Washington D.C. fly-in to try and build momentum behind the REPAIR Act, also known as H.R. 906.
The post
link hidden, please login to view appeared first on link hidden, please login to view.
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.