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Litens Campaign Emphasizes Proper Belt-Drive Maintenance
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By Counterman
link hidden, please login to view announced a national rebate promotion to help retailers and service shops across North America propel filter sales in time for the summer vacation travel season. Consumers can receive up to $15* on qualifying oil, air and cabin air filters under the Purolator, PurolatorTECHTM, PurolatorBOSS® and PurolatorONETM brands for purchases made between July 1 and August 31, 2024. To help promote the campaign,
link hidden, please login to viewsaid it’s offering free point-of-sale marketing materials to all participants, including posters, window clings, tear-pad rebate forms and shelf talkers. “This rebate comes at the perfect time for budget-conscious families looking to prepare their vehicles for road trips while making their vacation travel even more affordable,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL.
Rebate forms and additional information on the promotion are available
link hidden, please login to view. *Consumers may mix and match up to three items. Maximum rebate payout is $15. Limit one rebate payout per customer, per household.
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By Counterman
Over the past couple of months, MEMA has been building on momentum to try and get the REPAIR Act passed the organization said. Now, it’s announcing the next step in a campaign called the “At Home REPAIR Campaign,” asking aftermarket suppliers to get involved.
“Members of Congress will be back at home frequently in April, May, June, and July. These recesses provide the perfect opportunities to meet with legislators and urge them, face-to-face, to pass the REPAIR Act in 2024,” MEMA said.
MEMA’s goal: Suppliers schedule in-person legislator meetings and facility visits during these recesses to advance the REPAIR Act.
This is after MEMA Aftermarket Suppliers completed their Washington D.C. fly-in to try and build momentum behind the REPAIR Act, also known as H.R. 906.
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By Counterman
Litens Aftermarket announced its acquisition of Kenakore Solutions, a third-party logistics warehouse and distribution center in Perrysburg, Ohio, near Toledo.
Kenakore, with three decades of experience, has been a key partner to Litens for the past seven years. Litens said the acquisition is “a strategic move by Litens to enhance customer experience and streamline distribution processes.”
“Through integrating Kenakore’s well-established processes and systems, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease,” the company asserted in a news release.
Kenakore’s proximity to major distribution routes via I-75 and I-80 gives Litens “the added benefit of seamless connectivity and efficient distribution across the United States.”
With the completion of the acquisition, Kenakore’s distribution center will be rebranded as “Litens Aftermarket Distribution.” Encompassing 123,000 square feet of space, the facility is staffed by 40 employees and includes 30 shipping and receiving bays.
The facility plays a pivotal role in kitting and distributing Litens Aftermarket products, serving as the primary distribution hub for Litens Aftermarket in North America.
“We work closely with the team at Kenakore and are excited to bring them under the Litens umbrella,” said John Lussier, president of Litens Aftermarket. “This acquisition is a natural progression as we continue to strengthen our control over the customer experience across the aftermarket and underscores our commitment to elevating the Litens brand.”
The acquisition aligns with one of Litens’ strategic-growth pillars, focusing on complete customer-experience management and fostering a seamless end-to-end journey, Litens added.
The move follows Litens’ 2023 acquisition of Dolz, a Spain-based manufacturer of water pumps, “and is another step in Litens’ aftermarket growth initiative.”
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