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Litens Launches Education Campaign on OAD Pulleys
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By Counterman
link hidden, please login to view announced a national rebate promotion to help retailers and service shops across North America propel filter sales in time for the summer vacation travel season. Consumers can receive up to $15* on qualifying oil, air and cabin air filters under the Purolator, PurolatorTECHTM, PurolatorBOSS® and PurolatorONETM brands for purchases made between July 1 and August 31, 2024. To help promote the campaign,
link hidden, please login to viewsaid it’s offering free point-of-sale marketing materials to all participants, including posters, window clings, tear-pad rebate forms and shelf talkers. “This rebate comes at the perfect time for budget-conscious families looking to prepare their vehicles for road trips while making their vacation travel even more affordable,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL.
Rebate forms and additional information on the promotion are available
link hidden, please login to view. *Consumers may mix and match up to three items. Maximum rebate payout is $15. Limit one rebate payout per customer, per household.
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By Counterman
link hidden, please login to view announced the addition of 94 new strut assemblies to cover more than 15 million light vehicles, SUVs and pickups. The launch includes application coverage for many models, including the Mazda CX-5, Toyota Prius and BMW X-1, in addition to brand-new applications, such as the Honda Pilot 2022, the Ram ProMaster 1500 2023, and the Chevrolet Silverado 2023 among others, according to PRT. “PRT is certified and globally recognized for its innovative and high-performance products. We consistently introduce these solutions to our North American clients, launching aftermarket products with the same quality components used in the OE market. The new items are in stock and ready to ship,” said Bruno Bello, director of global marketing.
For more information, call 1-770-238-1611, visit
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By Counterman
link hidden, please login to viewannounced the launch of its Schaeffler Fun-in-the Sun 10K Follower Facebook Giveaway. The promotion celebrates the latest milestone for the Schaeffler REPXPERT USA & CAN Facebook page: reaching 10,000 followers. During the promotion, which continues through June 20, 2024, Schaeffler followers can earn a summer swag bundle filled with promotional items by liking the giveaway post, tagging three people in the comments and following the Facebook page, the company said.
“We are excited to celebrate this milestone with our followers,” said Mark Roach, marketing manager, Schaeffler Automotive Aftermarket Americas North. “The Fun-in-the-Sun promotion is a great way for us to engage with our community and show our appreciation for their support.”
The Fun-in-the-Sun theme is intended to create excitement for the Summer of 2024. Promotional items include a Weber Grilling Kit, YETI cooler, JBL speaker and Ray-Ban Aviators.
Additionally,
link hidden, please login to view encourages people to register for a REPXPERT account. The company said members get access to exclusive technical information, training materials and special offers. “The REPXPERT platform is designed to provide automotive professionals with valuable resources and support,” Roach added. “By registering, users can enhance their skills and stay informed about industry trends and new product launches.”
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By Counterman
Motion technology provider
link hidden, please login to view announced it entered into a partnership with ATSG to become its primary sponsor. Through this agreement, Schaeffler will provide ongoing technical education support to the members of ATSG, which has offered technical support and repair information for transmission technicians for almost 40 years. Through its LuK brand, Schaeffler’s partnership with ATSG will “bring significant educational benefits to technicians in the aftermarket transmission repair industry,” the company said. Schaeffler added it will deliver technical educational content to ATSG members via in-person and online training events focused on trouble shooting and repair best practices.
“Having the opportunity to partner with ATSG demonstrates our commitment to providing both innovation and education to the aftermarket,” said Rob Steinmetz, product manager, Schaeffler. “As vehicles continue to become more complex, Schaeffler strives to support repair technicians with the resources they need to get the job done. We are thrilled to partner with ATSG and look forward to supporting its members.”
Reed Trueblood, managing director of ATSG, added: “We are eagerly anticipating the value and important resources this partnership will bring to technicians; Schaeffer’s dedication to excellence aligns with ATSG’s vision of driving innovation and empowering our customers with cutting-edge solutions.”
Throughout 2024 and 2025, Schaeffler and ATSG will host a series of training events, offering a range of opportunities for technicians to connect and learn. To sign up for these events and learn more about this partnership, visit
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By Counterman
link hidden, please login to view announced the launch of 59 new complete strut assemblies for the North American market. The launch includes application coverage for Nissan Frontier, Toyota Highlander and Mercedes E-Class models, in addition to brand-new applications, such as the Dodge Durango 2022, the Ram ProMaster City 2022, and the Mazda CX-9 2022, among others, according to PRT.
“As an OE supplier, our company is always committed to premium quality, top performance and innovation, so we are continually launching new applications for the Aftermarket. These new items are in stock and ready to ship!” said Bruno Bello, director of global marketing.
For more information, call 1-770-238-1611, visit
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