Jump to content

  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, X, and LinkedIn. 

     

Litens Launches Education Campaign on OAD Pulleys 


Counterman

Recommended Posts

rssImage-4a5f82f298b386846704ee9c0e7ba300.jpeg

Litens Aftermarket recently introduced its “Reset to OE” campaign messaging, as the market share for OAD pulleys continues to grow, and the need to educate technicians about this component increases. 

With virtually one-third of registered vehicles now equipped with

link hidden, please login to view
, and as those vehicles enter the aftermarket “sweet spot” for replacement, bringing awareness about how an OAD impacts a belt-drive system is imperative. 

Advancements to improve the performance and efficiency of alternators have lead Litens to the development of innovative technologies such as the OAD pulley. An OAD helps synchronize the belt-drive system via two design elements that mechanically separate it from a traditional solid pulley:

  1. An internal torsion spring that provides rotational flexibility, absorbing engine vibrations prior to reaching the alternator rotor, which could damage or negatively impact the performance of the accessory drive. 
  2. A one-way clutch mechanism that allows the pulley to rotate freely in one direction (overrunning), while preventing reverse rotation when the engine decelerates or shuts down. 

When replacing an OE alternator that came equipped with a OAD, it’s critical to replace with an OAD equipped alternator in order to reduce stress on the alternator and other components, according to Litens.  

“As more vehicles come equipped with a Litens OAD on the alternator, rather than a traditional pulley, it becomes increasingly more important for technicans to understand what an OAD does, and how critical it is to the longevity of a vehicle’s belt drive system components,” said Scott Howat, national sales manager, Litens. “As our campaign says, OEMs use a Litens OAD for a reason, and substitution could cause damage to other drive components.”

Technicians never should substitute an OAD with a solid pulley or a one-way clutch on vehicles that were built with an OAD, because OE belt-drive systems are specifically engineered to accommodate the functionality of an OAD.

The OAD provides additional functionality from a simple one-way clutch pulley, and they‘re not interchangeable.  An OAD contributes to the optimal performance of the alternator system by providing vibration damping, stable belt tension and protection against reverse rotation. Substituting an OAD with any other pulley compromises these critical functions and can lead to several adverse effects including increased friction, potential belt slippage and an elevated risk of component failure, ultimately compromising the entire belt-drive system’s reliability and performance, according to Litens.

Litens’ OAD coverage for 2023 OE-equipped vehicles includes but is not limited to the Chrysler Pacifica; Ford F-250, F-650 and F-750; Toyota Tacoma, 4 Runner and Highlander; and Lexus. 

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Link to comment
Share on other sites

Great Tire Deal

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By Counterman
      link hidden, please login to viewannounced the launch of its Schaeffler Fun-in-the Sun 10K Follower Facebook Giveaway. The promotion celebrates the latest milestone for the Schaeffler REPXPERT USA & CAN Facebook page: reaching 10,000 followers. During the promotion, which continues through June 20, 2024, Schaeffler followers can earn a summer swag bundle filled with promotional items by liking the giveaway post, tagging three people in the comments and following the Facebook page, the company said.
      “We are excited to celebrate this milestone with our followers,” said Mark Roach, marketing manager, Schaeffler Automotive Aftermarket Americas North. “The Fun-in-the-Sun promotion is a great way for us to engage with our community and show our appreciation for their support.”
      The Fun-in-the-Sun theme is intended to create excitement for the Summer of 2024. Promotional items include a Weber Grilling Kit, YETI cooler, JBL speaker and Ray-Ban Aviators.
      Additionally,
      link hidden, please login to view encourages people to register for a REPXPERT account. The company said members get access to exclusive technical information, training materials and special offers. “The REPXPERT platform is designed to provide automotive professionals with valuable resources and support,” Roach added. “By registering, users can enhance their skills and stay informed about industry trends and new product launches.”
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      Motion technology provider 
      link hidden, please login to view announced it entered into a partnership with ATSG to become its primary sponsor. Through this agreement, Schaeffler will provide ongoing technical education support to the members of ATSG, which has offered technical support and repair information for transmission technicians for almost 40 years. Through its LuK brand, Schaeffler’s partnership with ATSG will “bring significant educational benefits to technicians in the aftermarket transmission repair industry,” the company said. Schaeffler added it will deliver technical educational content to ATSG members via in-person and online training events focused on trouble shooting and repair best practices.
      “Having the opportunity to partner with ATSG demonstrates our commitment to providing both innovation and education to the aftermarket,” said Rob Steinmetz, product manager, Schaeffler. “As vehicles continue to become more complex, Schaeffler strives to support repair technicians with the resources they need to get the job done. We are thrilled to partner with ATSG and look forward to supporting its members.”
      Reed Trueblood, managing director of ATSG, added: “We are eagerly anticipating the value and important resources this partnership will bring to technicians; Schaeffer’s dedication to excellence aligns with ATSG’s vision of driving innovation and empowering our customers with cutting-edge solutions.”  
      Throughout 2024 and 2025, Schaeffler and ATSG will host a series of training events, offering a range of opportunities for technicians to connect and learn. To sign up for these events and learn more about this partnership, visit 
      link hidden, please login to view.  The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      link hidden, please login to view announced the launch of 59 new complete strut assemblies for the North American market. The launch includes application coverage for Nissan Frontier, Toyota Highlander and Mercedes E-Class models, in addition to brand-new applications, such as the Dodge Durango 2022, the Ram ProMaster City 2022, and the Mazda CX-9 2022, among others, according to PRT.
      “As an OE supplier, our company is always committed to premium quality, top performance and innovation, so we are continually launching new applications for the Aftermarket. These new items are in stock and ready to ship!” said Bruno Bello, director of global marketing.
      For more information, call 1-770-238-1611, visit
      link hidden, please login to view or follow @prtautoparts. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      B’laster Holdings announced the 
      link hidden, please login to view will be expanding into the refrigerants category with a lineup of products created to service and maintain both R-134a and R-1234yf automotive A/C systems. The B’laster A/C line is now available in retailers across the U.S., the company said.
      Features and benefits of the B’laster Refrigerants, according to B’laster Holdings, include:
      Smart Clips allow users to charge by temperature and provide an easier, more accurate way to determine when an AC recharge is complete. Charging an automotive AC system using temperature helps the user avoid overcharging the system. The Safe-Seal formulation permanently repairs micro leaks in both metal and rubber components found in an AC system. The stop leak technology is not reactive with oxygen or humidity because it is not a polymer-based stop leak so it won’t clog your AC system and is safe for use with RRR service machines. Safe-Seal circulates along with the refrigerant in the vehicle’s AC system, sealing micro leaks proactively before they become larger leaks over time. B’laster works with real mechanics to design its product offerings, so users get the perfect pairing of a professional-grade product with DIY package technology. “B’laster has created some of the best automotive care products in the market since 1957,” said Marketing & Product Manager, Morgan Pollen. “With decades of experience to build on, we’re excited about the new technology we’ve developed and incorporated into the B’laster A/C product line. We pride ourselves on being innovative and offering products that both professionals and DIYers can use.”
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • A-premium Auto Parts:5% OFF with Code GM5.
    • By Counterman
      link hidden, please login to view, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage. The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.
      “These new items come to expand our coverage for the US aftermarket. As an OE supplier, we continually invest in research and development, delivering innovative solutions from OE to our clients in the aftermarket. The new products are in stock and ready to ship,” said Bruno Bello, director of global marketing.
      For more information, call 1-770-238-1611, visit
      link hidden, please login to view, or follow @prtautoparts. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
  • Create New...