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Group 31 Battery Testing


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    • By Counterman
      link hidden, please login to view has expanded its parts offerings for vehicles in the United States and Canada, adding over 70 new parts to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024. These additions expand application coverage to an additional 30 million vehicles in operation, the company said. New LuK products include 9 different Clutch Kits, including traditional LuK RepSets and RepSet DMFs. The newly released Clutch Kits provide coverage to many common vehicle applications, including various Toyota, BMW and Volkswagen models, accounting for 4.3 million vehicles in operation, the company said.
      Specifically, LuK 16-126, for Toyota Tacoma 2016-2021 applications, provides coverage for over 1.3 million vehicles in operation, the company said. 
      The Schaeffler Bearings product portfolio has expanded its offering to include 36 new part numbers, including Hub Assembly and Hub Assembly Kits, providing coverage for over 30 million vehicles in operation. With this expansion, Schaeffler said it provides a broader selection of single bearing components, as well as WheelSets for a more comprehensive repair solution.
      The Schaeffler Bearings product expansion includes various EV applications for Tesla and Polestar, showing Schaeffler’s “unwavering commitment to innovation and enhanced engineering capabilities,” the company said. WH13371, for Polestar, Polestar 2 2021-2023, and various Volvo applications, provides coverage for over 400K+ vehicles in operation, according to Schaeffler. 
      The product line expansions of Schaeffler’s three brands in 2024 builds upon those released in 2023. The new products support many types of vehicles, including internal combustion, hybrid and fully electric vehicles under the LuK, INA and Schaeffler Bearings & Seals brands.
      For information, visit
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    • By Counterman
      new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.  
      To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18. 
      Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
      As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.  
      “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores. 
      Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:    
      Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child.  Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip.  Only 5% of motorists report having ever checked their car battery when there is a drop in temperature.  The post
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    • By Advance Auto Parts
      Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
      02/14/2024   New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
      RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
      This press release features multimedia. View the full release here: 
      link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
      A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
      On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
      “Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
      Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
      65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit 
      link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
      Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at 
      link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
      * Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.


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    • By Counterman
      The Young Auto Care Network Group (YANG), a community of the Auto Care Association geared toward the under-40 industry professional, announced that its annual sponsorship program has been updated to a year-round opportunity.
      Previously, YANG sponsorships were only available during the fall of each year. The update to the sponsorship program allows companies the flexibility to show their support of the YANG community and to continue to provide opportunities for young professionals in the auto care industry to exchange information, contacts and experiences for both professional and social engagement.
      “We must ensure that the next generation of leadership has the tools and mentoring it needs to advance the independent auto care industry,” said Bill Hanvey, president and CEO of the Auto Care Association. “YANG offers the opportunity for those under the age of 40 to network, share best practices and develop a support system to ensure our future.”
      Corporate sponsors of YANG receive heightened brand visibility and exposure to decision-makers across all segments of the auto care industry, exclusive discounts, featured content and more.
      The support of corporate sponsor enables YANG community members to:
      Learn best practices from the industry leaders and peers Garner exposure for your company Build relationship that enable future success for your company Value the opportunity to be a part of something bigger than themselves Programs directly supported by the YANG sponsorship program include:
      Professional development and industry education geared toward the under-40 crowd available in conjunction with Auto Care Connect YANG Mentorship Program, which provides opportunities for members to be matched with veteran members Scholarship opportunities such as Next Step Program and Leadership 2.0 YANG Regional Meet-Ups in local areas to connect and engage with peers YANG Professional Series, which offers quarterly virtual sessions throughout the year The annual sponsorship program offers five tiers of engagement: Bronze, Silver, Gold, Platinum and Diamond.
      Sponsorship benefits within these tiers can range from logo recognition on YANG’s webpage, to recognition in YANG specific email campaigns, and on site at the yearly AAPEX and Auto Care Connect events.
      To learn more about the annual sponsorship opportunities and view our sponsorship packet, visit
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    • A-premium Auto Parts:5% OFF with Code GM5.
    • By Counterman
      MEMA Aftermarket Suppliers’ Modern Industry eXpertise (MiX) networking group announced the successful launch of its certification program.
      Within a five-day period, five exceptional professionals were approved for The MiX Certification Program, “marking an important moment in industry skill development,” the leadership counsel said.
      The MiX Certification Program is a comprehensive leadership framework designed to cultivate not only professional development and leadership skills, but also active industry participation. The program boasts a well-rounded approach to individual growth and a focus on community impact, according to the MiX group.
      The following individuals received MiX Certification: 
      Angela Dzickowski – Business unit director SDI, Flexfab Dan Goodlander – Production manager, Gold Eagle Parker Blust – Executive assistant, Schaeffler Group Andrew Peckham – Division tech care & trade marketer, Valeo Molly Fiddes – Senior digital marketing manager, Gold Eagle “This incredible response in such a short time underscores our industry’s hunger for innovative skill development and leadership,” commented Nikki Rankin, MiX council director at MEMA. “We are thrilled to welcome Angela, Dan, Parker, Andrew, and Molly as trailblazers of this program, showcasing their dedication to shaping the future of our industry.”
      MiX harnesses the potential of tomorrow’s leaders through reverse mentoring, professional development and direct engagement with industry-related challenges. Embracing the belief that today’s challenges can be best addressed by today’s young professionals, MiX is committed to empowering these individuals to lead the charge in overcoming industry obstacles and creating an ever more successful aftermarket industry, according to the leadership council.
      For more details on MiX and the MiX Certification Program, visit the 
      link hidden, please login to view, or contact Nikki Rankin at [email protected]. The post
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