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Dana, TruckPro Receive MEMA Channel Excellence Award


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Dana Incorporated and TruckPro LLC received the 2023 MEMA Aftermarket Suppliers Channel Excellence Award presented by Epicor thanks to their recent collaboration.

The companies worked together in the development of the Dana EZ-ID Tool for Spicer ReadyShaft, which helps heavy-duty parts distributors and their customers to identify the correct replacement Spicer ReadyShaft driveshaft assembly for virtually any common commercial-vehicle application.

Craig Bishop, head of NA Aftermarket Sales for Dana, and Steve Lockridge, vice president of sales & marketing operations at TruckPro, accepted the award on behalf of their respective companies at the 2023 MEMA Aftermarket Suppliers Vision Conference in Rosemont, Illinois. 

The annual MEMA Aftermarket Suppliers Channel Excellence Award presented by Epicor recognizes innovation and collaboration between suppliers and channel partners that drive aftermarket growth.

The Dana EZ-ID application addresses a problem commonly faced in heavy-duty service bays: the absence of a product tag, part number or other identification on a worn driveshaft. The Dana solution streamlines the research into approximately 10,000 parts combinations to help the user quickly and easily order the correct replacement unit, speeding the repair and increasing vehicle uptime. 

“This is an example of a great idea made better through collaboration among a manufacturer and a valued channel partner,” said Tim Hardin, senior vice president and general manager, Global Auto, Data and Extend Services, Epicor. “Developing the Dana EZ-ID Tool for Spicer ReadyShaft required a significant investment in time, resources and shared insight – and the benefits are impressive for all parties.” 

“We are very proud of this achievement as it embodies Dana’s philosophy of ‘People Finding a Better Way,’” Bishop said. “It would not have been possible without the innovative spirit of our team members along with the strategic collaboration with our valued customer, TruckPro. Thank you to MEMA Aftermarket Suppliers and Epicor for recognizing the significance of the EZ-ID visual search application, and the industrywide solution it delivers for customer uptime.” 

“The Dana EZ-ID Tool has expanded our capabilities to service complete driveshaft assemblies throughout our network of over 150 TruckPro locations and advanced service shops,” Lockridge explained. “This program is an excellent example of two industry leaders working together to provide a better way to service our customers. We would like to thank MEMA Aftermarket Suppliers and Epicor for this opportunity to acknowledge this collaboration.”        

“This award recognizes the achievements in collaboration and innovation between suppliers and their channel partners to drive growth together,” said Paul McCarthy, MEMA Aftermarket Suppliers president. “We give this award to encourage an openness to the behaviors we all know we need to see – innovation and collaboration across the value chain. We congratulate Dana and TruckPro for a great example of that collaboration: bringing real value to the end customer, and utilizing technology and partnering to bring speed, accuracy and efficiency to fulfillment.” 

To learn more about the Channel Excellence Award, visit

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