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The Group’s Larry Pavey: ‘Achievement Requires Collaboration’
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By Counterman
Advance Auto Parts, the “Official Auto Parts Retailer of NASCAR,” received the 2022 Marketing Achievement Award at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.
In its third season as an official partner, Advance has demonstrated its commitment to grassroots racing, supporting drivers and tracks in local communities across the United States and Canada. The entitlement partner of the Advance Auto Parts Weekly Series (NAAPWS), Advance most recently partnered with the NASCAR Drive for Diversity Driver Development Combine, developing new storytelling opportunities and helping to livestream the event for the first time in program history.
“Advance Auto Parts is very honored to receive this award,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance. “Since becoming a partner of NASCAR, our team has been focused on supporting grassroots racing through programs like Advance My Track Challenge and the Drive for Diversity Combine. As the official auto parts retailer of NASCAR, we look forward to our continued partnership, leading programs that advance local racing while serving as the auto parts provider of choice for race fans.”
For a second season, Advance promoted the “Advance My Track Challenge,” focusing on local racetracks and communities to raise awareness of and celebrate grassroots racing. Through a consumer voting program, the organization awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to local Advance stores for free admission to the speedway’s celebration event. The program generated more than 220,000 impressions on NASCAR.com and NASCAR social media channels.
“Since becoming an official partner, Advance Auto Parts has been a big supporter of grassroots racing, raising awareness of local racing communities and providing young drivers with the opportunity to showcase their talent,” said Michelle Byron, vice president, partnership marketing at NASCAR. “After recently wrapping the 2022 Advance Auto Parts Drive for Diversity Combine, we’re thrilled to see what’s next as they continue to find creative ways to grow their presence in the sport.”
After introducing a new brand campaign in June with its No. 1 fan Ed Vance, Advance hosted Ed at the Coke Zero Sugar 400 at Daytona International Speedway and captured live content with him throughout the weekend. In a matter of months, Ed quickly began to be recognized at tracks, becoming a staple character among race fans.
Closing out the year, Advance served as the primary sponsor of the NASCAR Drive for Diversity Driver Development Combine, continuing to expand its presence in the sport. Advance was on-site throughout the event, capturing content as drivers prepared for and participated in the combine. Through its sponsorship, the company gave NASCAR the ability to evaluate additional drivers for the combine as the league also selected additional winners compared to previous years.
This is the first time Advance has been awarded the NASCAR Marketing Achievement Award. Previous winners include Anheuser-Busch, Comcast; Coca-Cola; Fox Sports and NBC Sports; Mars, Incorporated; Mobil 1; and Toyota.
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By Counterman
The 2022 AWDA Aftermarket Challenge is underway and the program groups are all in, according to Bob Egan, chairman of the University of the Aftermarket Foundation.
The annual campaign is supported by program groups, aftermarket suppliers, manufacturers’ representatives and other industry organizations to raise funds for scholarships and programs that strengthen the aftermarket through education. The following organizations have committed to participation in the 2022 Challenge to date.
Program distribution groups
Aftermarket Auto Parts Alliance Automotive Parts Associates Automotive Parts Services Group Federated Auto Parts The Pronto Network Aftermarket suppliers and manufacturers’ reps
AIT/Trakmotive AMS Automotive AP Emissions Technologies Bosch CARDONE Industries Cloyes Gear and Products Dash4 Brake Parts Dayco Products Delphi Technologies/Borg-Warner Dorman Products East Penn Manufacturing Elite EXTRA Enersys Epicor Software FCS Automotive First Brands Group GB Remanufacturing Global Parts Distributors Grote Industries GSP North America Hirsig-Frazier Company Holstein Parts IAP/DuraGo ISC Industries KYB Americas Lisle Corporation Litens Aftermarket Mevotech Motorcar Parts of America N.A. Williams Company NTN Bearing Corp. Plews & Edelmann Powerstop Premium Guard Siggins Standard Motor Products Tasco Unity Automotive Winhere Brake Parts ZF Aftermarket “The program groups were the first to step up and support this year’s AWDA Aftermarket Challenge and many aftermarket suppliers and reps have already offered their support,” said Egan. “We thank these fine organizations and invite all industry members to support the 2022 Challenge. The future of the aftermarket depends on the next generation of automotive professionals, and that makes our mission of funding scholarships and educational programs extremely important. Together we can make a real difference.”
To support the challenge, contact UAF Executive Director Jennifer Tio at [email protected] To learn more about the University of the Aftermarket Foundation and its available scholarships, or to make a donation, visit
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By Counterman
In our 2022 Distribution Preview in
link hidden, please login to view, aftermarket leaders talk about some of the key issues affecting the industry, and discuss their plans, goals and expectations for the year ahead. This year, we added several fun “Lightning Round” questions that you won’t want to miss.
Here’s our Q&A with Larry Pavey, CEO of the Automotive Parts Services Group.
CM: What are your thoughts about the business environment for the automotive aftermarket in 2022?
LP: We believe that the business environment will be outstanding in 2022. As the overall economy continues to improve, we expect driven miles to grow and an increased focus on vehicle safety and repair. With personal-vehicle use increasing, inspection programs being reinstated and fleet miles growing, there will be many positive influences that provide continued growth for the aftermarket. In addition, the price of new and used cars creates incentive to invest and repair current vehicles. While aftermarket prices may have increased, we still provide tremendous value to consumers on repair versus a vehicle purchase.
CM: Our industry’s technical skills gap (and tech shortage) has been labeled as a huge challenge. But there are some great long-term opportunities for young people in the automotive aftermarket right now, especially in the area of emerging technology, which is going to require that “next-level” tech. How can we better put our industry in the spotlight, and get young students excited about automotive?
LP: Our industry has an identity crisis. Today’s vehicles have more cool technology than any other product I can think of, and our industry should be a magnet for young people who love tech. Every aftermarket company, large and small, should alter their communication strategy to promote the technical aspects and potential that the aftermarket offers. As an industry, we need to focus on rebranding, from maintenance and repair to diagnostics and calibration, and share the opportunities we have for the best and the brightest. To communicate this effectively, we need to work together and embrace the future, where tech companies like Google, Apple and Amazon will be mobility companies offering career opportunities in many areas. Positioning the vehicle as the largest and most important technology in everyone’s life will be key.
CM: What do you feel is the greatest threat facing the automotive aftermarket right now?
LP: The greatest future threat to the aftermarket is having the competency to repair vehicles and satisfy customers. The two biggest obstacles are adequate information and technician competency, and they are interrelated. Winning the battle for data access is key to be able to repair vehicles regardless of technician proficiency. Without access to repair data, the aftermarket will not be able to meet consumers’ needs for parts and repair, especially as the electrification and complexity of vehicles increases. The shortage of technicians and changes in required competencies will be challenging, even if all the data for diagnostic and repair procedures is available. Evolving technology also will impact the ability of shops to afford the variety of equipment required to perform repairs. Fortunately, we are seeing some shared services in remote diagnostics, but there are still tremendous challenges to deliver the outstanding service that consumers are accustomed to.
CM: What phrase describes your “words to live by?”
LP: When you don’t know what to do, do what is right.
CM: What is your best icebreaker at a networking reception?
LP: At my age, it has become, “How are your parents?”
CM: What is your dream car, or favorite vehicle you’ve owned?
LP: When I was young, I had a ‘67 Mustang that is still my favorite car ever.
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