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Here Comes the Higher-Performance Jeep!
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By Counterman
You may notice a different type of show car at the
link hidden, please login to view this year. It only has 140 horsepower, with a four-speed automatic transmission, and it clocks in at 20 feet long. This car is not arriving at the show on a trailer. Instead, it’s coming from Akron, Ohio, on its own power.
The car and its adventures over the next nine days promise to be a rolling testimonial for the $1.6 trillion global industry that keeps more than 1.3 billion vehicles on the road: the automotive aftermarket.
Over the past five months,
link hidden, please login to view and 16 sponsors have rehabilitated a 1989 Cadillac Brougham so it can make the epic 2,500-mile journey to be a part of AAPEX 2022. The journey from the used-car lot to the AAPEX show floor is being documented in a six-episode video series, starting on Sept. 19, called “The Road to AAPEX.” The finale will air on Oct. 31 just prior to the AAPEX opening reception. All episodes will be available on the
link hidden, please login to view as well as the link hidden, please login to view. “This project car is not about quarter-mile times or chrome,” said Randy Loeser, executive director of content and video services, Babcox Media. “The project is a proof of concept to show how the auto care industry keeps the world moving, no matter what they drive.”
link hidden, please login to viewThe Caddy When Babcox Media’s automotive video producer Joe Keene spotted the listing on Craigslist for a 1989 Cadillac Brougham, he knew it would be the perfect car for the journey to Las Vegas. The Brougham had more than 180,000 miles on the odometer. Unfortunately, it also had a leaking transmission, no A/C and the air suspension was no longer working.
“After a quick inspection of the car, it was not as bad as I thought,” said Keene. “But we had to make it reliable, safe and able to handle conditions like desert driving.”
The rehabilitation process addressed all mechanical systems on the vehicle. In addition, the body was restored with new parts and paint. The complete process will be shown on the first episode of “The Road to AAPEX.”
“Many people think it would be difficult to get parts for a 33-year-old car,” said Keene. “However, all of our sponsors still manufacture and stock parts for this aging vehicle.”
Check out the trailer for the Road to AAPEX link hidden, please login to view!
Vital Statistics
Make/model: Cadillac Brougham Year: 1989 Hometown: Arlington, Texas Mileage: 180,000+ miles Engine: 307 LV2 Olds V-8 Power: 140 hp and 245 lb./ft. Weight: 4,500 lbs. Length: 20 ft. Fuel capacity: 21 gallons Fuel economy: 15 city/22 highway Tires: 225/65R17 Transmission: Remanufactured Turbo-Hydramatic 200-4R Brakes: Front vented disc/rear drum brakes Air conditioning: R134a conversion Airbags: None The Route
“The Road to AAPEX” begins in Akron, Ohio, at Babcox Media’s headquarters. Keene will then travel to Joliet, Illinois, to pick up the historic Route 66. Keene will take the “mother road” to visit historic roadside attractions, parts stores and shops in eight states. The trip will cover more than 2,500 miles in nine days.
“The Road to AAPEX is an incredible demonstration of the freedom and choice that our industry provides Americans, every single day,” said Bill Hanvey, president and CEO of the Auto Care Association. “Every part of our supply chain enables this freedom to go anywhere, anytime: from parts manufacturers, to distributors, to retailers and shops. There’s nothing more quintessential than a road trip across America, fueled by these essential businesses. Without the aftermarket, the affordability and convenience the motoring public relies on wouldn’t be possible – and we are proud to be that anchor for the consumer for generations to come.”
After reaching the Grand Canyon, Keene will head north to Las Vegas and AAPEX. Following its debut at AAPEX, the Cadillac is being gifted to a U.S. Military veteran through the
link hidden, please login to view, with the whole project truly capturing the spirit of the aftermarket from start to finish. “The Road to AAPEX looks different for each member of our great industry, from snowy mountain roads to sandy, beachside highways or the classic Route 66. However, these journeys all have one thing in common – the strength and power of the aftermarket behind each vehicle,” said Paul McCarthy, president and CEO of the Automotive Aftermarket Suppliers Association. “AAPEX is the home for each part, tool, chemical, technology or component needed to safely maintain America’s 280 million vehicles. We are proud of our industry, and to serve the millions of people who rely on the aftermarket on their own ‘roads to … ’ every day. I am glad AAPEX provides us with the opportunity to come together to build the relationships we need to grow our businesses.”
The Driver
Joe Keene is an automotive video producer for Babcox Media. He has worked in the auto care industry as a technician, service advisor and instructor. He is the host for “Auto Pros on the Road,” which is now in its third season. Keene is an ASE-certified automotive technician and is the chief mechanic for the Cadillac.
The Sponsors
Transtar Industries Transtar Autobody Technologies AP Emissions BCA Bearings Blackburn OEM Wheel Solutions Continental Tire MotoRad Motorcar Parts of America, Inc. (MPA) O’Reilly Auto Parts Wix Filters TRW Litens PennGrade Auto Care Association AASA Right to Repair AAPEX
AAPEX represents the more than $1.6 trillion global automotive aftermarket industry. Historically, the event draws approximately 2,500 exhibiting companies that display innovative products, services and technologies that keep the world’s 1.3 billion vehicles on the road.
AAPEX also provides advanced technical and business management training for professionals to maintain excellence and take their businesses to the next level. Industry buyers include automotive service and repair professionals, auto parts retailers, independent warehouse distributors, program groups, service chains, automotive dealers, fleet buyers and engine builders.
AAPEX is co-owned by the
link hidden, please login to view and the link hidden, please login to view, the light-vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit link hidden, please login to view or e-mail: [email protected]. On social media, follow AAPEX at #AAPEX22. The post
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By Counterman
Dana Incorporated showcased its newly customized Jeep Gladiator at the recent Winter X Games Aspen 2022.
Featuring an Ultimate Dana 60 front axle and an Ultimate Dana 80 prototype rear axle, along with Spicer performance 1350 driveshafts, “this one-of-a-kind vehicle is destined to be the talk of off-road events across the country,” Dana said in a news release.
“Our friends at Expedition Vehicle Outfitters did an incredible job building this custom off-road vehicle,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “We are calling this adventure rig ‘The Ultimate Bug Out’ because it is loaded with premium-performing Dana and Spicer parts, along with other accessories to explore the wilderness for long durations of time. Having it on display will show off-road enthusiasts how Dana aftermarket performance parts enhance durability and performance, even in extremely rugged conditions.”
A unique feature of the Dana-modified Jeep Gladiator truck is that some of the body components – including a majority of the vehicle’s bed – were built using the remnants of a 19th-century steel bridge that was located in Sydney, Ohio.
To further enhance overlanding excursions, a snowmobile track system from HellTraxx will provide deep-powder winter access when the vehicle is not traversing rugged trails in the summer. Top-of-the-line upgrades such as lights, shocks and suspension are added features, and a water-filtration system, stove and tent are included for extended outdoor adventures.
“We know ‘The Ultimate Bug Out’ will be a show-stopper at off-road events,” said Nunnery. “We encourage all serious off-roaders and campers to stop by and check out this incredible vehicle and see how Dana can help them upgrade their own off-road vehicles.”
To learn more about performance products from Dana and to sign up for the newsletter, visit
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By RockAuto
Purchase an Overland Rack and receive a rebate for $250
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