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By Counterman
Continental has expanded its line of hybrid-battery cooling fans to provide coverage for some of the most popular hybrid models on the road today.
The growing line now delivers direct-replacement fans for Ford, GM, Honda, Hyundai, KIA and Toyota hybrid models from 2003 to 2021.
“As the average age of hybrid vehicles on the road continues to climb, it is very important that the ‘air-cooled’ technology used to keep the battery and battery cells properly cooled continues to operate to OE specifications,” said Christina Bergstrom, Continental senior product manager. “That is why we have continued to expand our hybrid-battery cooling fan coverage to popular model years of the Buick LaCrosse, Chevrolet Impala and Volt, Ford C-Max and Fusion, Honda Civic, Hyundai Sonata, Kia Optima, Toyota Camry and Prius, and more. The battery packs on these vehicles can begin to weaken after only five years of service and the cooling fans may need to be replaced in the seventh and eighth year in order to maintain required cooling performance.”
Designed as an exact replacement for the original fan, Continental hybrid-battery cooling fans restore the original battery cooling performance to the vehicle. Ensuring that the fan is properly functioning is critical to maintaining the health of the battery and the vehicle’s overall fuel economy. The fans feature an OE design, including identical mounting locations and plug-and-play electrical connections, that helps ensure an easy installation.
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By Counterman
Vertical Development recently announced Shopify integration with ShowMeTheParts cataloging.
“With the launch of our new Shopify integration, we bring together the industry-leading cataloging of ShowMeTheParts with the power and flexibility of Shopify online stores,” the company said in a news release. “Together, they combine to provide customers with an easy-to-implement, turnkey solution for selling auto parts online.
“In seeking out a solution to simplifying auto parts e-commerce, we wanted to develop a truly turnkey solution. With our Shopify integration, Vertical Development is now your one-stop-shop for launching an e-commerce store.”
One of the most difficult parts of managing an auto parts e-commerce store is ensuring key data is presented accurately and updated as changes are made. Managing auto parts data has been a core competency of Vertical Development for more than 30 years, “so we understand the complexities and challenges of presenting and selling auto parts and use quality data as the foundation for success in all we do.”
With accurate data in place, providing customers with an easy way to find products to fit their vehicles becomes the next hurdle to successful auto parts e-commerce.
“For our new Shopify integration, we’ve created a simplified front-end product fitment finder powered by ShowMeTheParts data,” the company said. “Visitors will enter key information into the search and instantly see available products presented to them in an easy-to-navigate e-commerce layout. Your customers can quickly review details, add the part to the cart and complete the sale.”
Vertical Development tested a number of different solutions and “found Shopify to be the perfect solution.”
“No matter if your team has Shopify experience or not, we are confident you will quickly feel comfortable managing the backend of your online store,” the company said.
“Additionally, Shopify is the future of e-commerce and will continue to grow and evolve in the years to come, providing forward mobility. This can be seen in their commitment to developing the Shopify App Store which is full of apps to enhance and customize the overall e-commerce experience.”
Vertical Development noted that Shopify “will give you complete control over the customer experience.”
“You will no longer be selling right next to your competition, and instead will have the full attention of your customers in your custom branded store,” the company said. “Additionally, you can begin to have greater analytic insight into your core customer to inform future direct marketing, sales, or promotions efforts.”
In addition to owning your store, Shopify’s platform supports publishing to other third-party channels. This allows you to have all of the benefits of your exclusive, brand store, while also being able to easily expand visibility to a wider audience, according to Vertical Development.
“Whether you are an existing ShowMeTheParts customer or just getting started, we believe the new Shopify integration provides the easiest and fastest way to sell auto parts online,” the company asserted.
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