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Purolator Filters Launches Mobile App For DIYers
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By Counterman
eBay Motors announced the launch of
link hidden, please login to view, a program it says gives users even more confidence when buying and selling on the marketplace. Shoppers can now look for the green ‘Fits’ compatibility checkmark on select parts and accessories listings to gauge whether the part will fit their vehicle. If the part arrives and doesn’t fit as expected, eBay Motors says it will cover the cost of the return and the buyer will receive a full refund – enabling more seamless and trusted transactions for both shoppers and sellers.
“People are buying and selling parts online like never before, and eBay Guaranteed Fit helps take the guesswork out of the shopping experience,” said Chris Prill, VP of eBay Motors. “Accurate fitment is critical to completing a project, from simple repairs to major modifications. With today’s launch, eBay Motors is empowering shoppers to browse and buy the millions of parts and accessories on the marketplace with that crucial added assurance.”
The launch of eBay Guaranteed Fit is the latest advancement designed to help people shop the marketplace with confidence and ease, including Authenticity Guarantee for sneakers, handbags, jewelry and trading cards, and the expansion of condition grading for eBay Refurbished, according to the company. eBay Guaranteed Fit is an additional protection under the eBay Money Back Guarantee, and covers most new and pre-owned items in the Parts & Accessories category with more to be added in the coming months.
How It Works, according to eBay:
Input vehicle details – Shoppers enter their vehicle year, make, model, trim and engine information into Finder, or select the vehicle saved in My Garage to search for new and used parts. Discover parts that fit – eBay Motors verifies that the vehicle details match the part compatibility information within the listing. When there is a match, fit is confirmed with a green ‘Fits’ checkmark on the listing. Purchase an eligible part or accessory – When shoppers purchase an eligible part or accessory, they can be sure it will fit their vehicle. Some exclusions apply, including tires and wheels. Access purchase protections – If the part or accessory does not fit the buyer’s vehicle upon arrival, they can return it for free within 30 days for a full refund. The post
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By Counterman
MEYLE recently launched the MEYLE HD control arm for the Tesla Model 3 and Model Y.
The new control arm is made of high-strength forged aluminum, and features a redesigned ball joint, larger-diameter ball stud and redeveloped bushings.
As a result, the optimized and reinforced MEYLE HD control arm is specially designed to handle the high stresses of the heavy and powerful Tesla vehicles, according to the company. Backed by a four-year guarantee, the control arm is designed to last longer, provide extended driving safety and deliver “a more fun driving experience.”
“You might remember – there was a lot of frustration in the global Tesla community a while ago,” the company said. “Drivers were reporting a great deal of squeaking and rattling coming from the premium manufacturer’s models.
“Our engineers at MEYLE were on the case right away and identified the Tesla control arm as the source of this nuisance. As always, they analyzed it and put it through an extensive multistage re-engineering process: the MEYLE HD principle. As a result, they developed a completely new technical solution that is now manufactured in our own production facilities.”
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By RockAuto
Get up to $2 per filter with purchase of select ACDelco Cabin, Engine, Fuel and Oil Filters!View on RockAuto.com
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By Counterman
Filters trap contaminants and protect vital components downstream. Replacing filters on a regular basis is one of the most important things your customers can do to prolong the life of their vehicles.
Oil filters trap dirt and other particles that could lead to premature wear on the bearings, rings and other internal engine surfaces. Air filters trap dirt and debris to protect the piston rings and cylinders. Cabin air filters help to prevent dust, pollen and other odor-causing contaminants from entering the vehicle cabin. Finally, the transmission filter prevents debris from jamming control valves and hydraulic passageways, and helps to prevent premature wear inside the transmission.
Fuel filters also have an important job, but they’ve grown more and more uncommon in recent years. It’s not that fuel filters have gone away. They’ve simply been phased out in favor of better filtration at the fuel-pump module inside the fuel tank (also known as the “sock”).
There’s one more filter that only recently has come into the market: the battery-compartment filter. This filter can be found in many hybrid and electric vehicles on the road today. It’s responsible for filtering the air that’s flowing into the battery compartment for cooling purposes. It has a replacement interval just like any other filter.
Modern Media
Filters use all sorts of different media inside to trap contaminants. This may be resin-impregnated cellulose fibers, synthetic fibers (glass and polyester) or more commonly, a composite mixture of natural and synthetic fibers. The bottom line is that there’s a lot of clever engineering that goes into finding just the right balance between efficient filtering, dirt-holding capacity and overall flow.
Standard air filters use pleats to trap airborne contaminants as they pass through the element. The deeper the pleats are, the more surface area the filter use to trap those contaminants. Once light is unable to pass through the air filter, it’s probably time to replace it. This method may not work well with certain filter media, so it’s still best to always follow the OE maintenance schedule for the particular application.
Some customers may be interested in engine air filters that offer improved air flow and performance. This type of filter element is typically a cotton weave that’s held in place by some sort of mesh material. The weave is looser than a traditional air-filter media, allowing a greater volume of air to pass through. Since this type of media wouldn’t be able to filter out smaller particles like a standard air filter could, it’s coated with a light oil that will aid in trapping those particles. That oil coating will contain a coloring dye, and they will need to be cleaned and re-oiled periodically. I would suggest warning your customers to be careful to not over-oil the filter during that process.
Selling the Right Filter
When you’re selling an oil filter, consider the price point, service life and ease of installation. Extended-life oil filters are a great option for vehicles with long oil-change intervals. My 2019 VW Golf Alltrack has an interval of 12 months or 10,000 miles. It’s very important to only use oil filters that are rated to go for that long before being replaced.
Some oil filters may contain a gel or wafer that slowly dissolves over time. This process releases chemicals that help to maintain oil viscosity and neutralize sludge-forming acids. Some premium spin-on oil filters utilize an internally lubricated seal. This simple addition makes a big difference when it comes time to remove the filter during the next oil change. If you’ve ever tried to remove an oil filter that felt like it had been welded into place by “the last guy,” you know why this is a big deal.
Premium cabin air filters may use activated carbon to aid in trapping odors and smaller airborne contaminants. Your customer may be interested in a premium cabin air filter if they, or someone in their family, have a severe allergy, asthma, bronchitis or another respiratory concern. Some premium filters include an antimicrobial coating that helps to prevent the growth of bacteria and mold, as well as trap airborne virus aerosols. So, how small are we talking? Pollen is easy to filter, ranging from 10 to 100 microns in diameter. Mold and spores can range from 3 to 80 microns in diameter. Viruses are much smaller and can only be seen with a high-power microscope. They can range in size from .005 to .3 microns. However, it’s unlikely for viruses to “fly solo.” They’re usually carried through the air in liquid aerosol droplets, typically around 3 microns in diameter. All of these contaminants can be trapped using the right filter.
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By Counterman
Advance Auto Parts has unveiled a 60-second documentary-style video and campaign featuring former Marine sergeant and world-renowned climber Kirstie Ennis.
Titled “The Climber,” the video chronicles Ennis’s journey from serving in the U.S. Marine Corps and the loss of her leg above the knee after her helicopter went down in Afghanistan. It also captures her recovery and focus on tackling the Seven Summits, the highest mountain in each of the seven continents.
“Kirstie is one of the most inspiring figures in society today,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. “She has been a great partner of the Advance brand for several years, and we’ve witnessed first-hand how Kirstie defines what it means to be a diehard. There is a strong correlation between Kirstie’s relentless drive and the hallmarks of our DieHard brand – reliability, durability and specifically, power. This mini-documentary provides an authentic look at Kirstie, which we believe will be motivational to many people.”
The video includes footage from Ennis’s first attempt at summiting Mount Everest in 2019. Ennis and her group came within 600 feet from Everest’s peak when her climbing party ran out of oxygen and had to retreat. She has since announced her intention to return to Everest this April. A successful summit would result in Ennis conquering each of the Seven Summits.
“I enjoyed this opportunity to partner with Advance and DieHard in a unique way to share my story,” said Ennis. “Advance has been part of my journey for several years, and I admire their dedication to supporting members of the military. My hope is that this video inspires people to accomplish their goals, even when the path is full of obstacles and challenges.”
The video can be seen on
link hidden, please login to view, as well as link hidden, please login to view, link hidden, please login to view and link hidden, please login to view. Advance will also debut the video in movie theaters beginning February, appearing before several anticipated Hollywood film releases. The mini-documentary was created by TMA, a Dallas-based creative agency partner for Advance and DieHard. *Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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