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By Counterman
MEMA Aftermarket Suppliers and Epicor announced an application deadline extension for the 2023 Channel Excellence Award.
The award was established in 2019 to celebrate innovation and collaboration between suppliers and channel partners that drive aftermarket growth. The new deadline is Feb. 8.
The selection committee includes well-known leaders, analysts and educators from the aftermarket who will review applications and select the winner. Committee members represent all major levels of the aftermarket including repair shops, distributors and suppliers to ensure a broad perspective.
The 2023 Channel Excellence Award winners will be announced during the Vision Conference on April 12 in Chicago.
The 2023 MEMA Aftermarket Suppliers Channel Excellence Award selection committee includes:
Chris Gardner, MEMA Aftermarket Rick Guirlinger, Schwartz Advisors Tim Hardin, Epicor Tony Molla, TM Consulting John Passante, The Organizational Development Group Joe Pomaranski, Pomaranski Consulting The 2022 Channel Excellence Award winners were NGK AutoZone which, together, shared market research and applied point-of-sale data and other information to develop an oxygen-sensor program that grows market share, reduces inventory requirements, and lays the foundation for future shifts in market demand.
The application and additional information on the Channel Excellence Award can be found by clicking
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has announced its award winners for 2022.
“We want to congratulate all of the award winners and wish them continued success in their respective careers,” said Tim Zilke, ASE president and CEO. “We had a tremendous group of nominees, and they all were deserving of this recognition.”
Big O Tires/ASE Automobile Technician of the Year
Steven Whittenberg (Jefferson City, Missouri) BMW/ASE Master Automobile Technician of the Year
Michael Hanson (Shelby Township, Michigan) BodyShop Business/ASE Master Collision Repair and Refinish Technician of the Year
Thomas Alderman (Ocala, Florida) The Bosch Automotive Service and Maintenance Module/ASE Master Automobile Technician of the Year
Paul Polis (Ham Lake, Minnesota) The Bosch Diesel Workshop/ASE Master Automobile Technician of the Year
Brent Ordway (Dothan, Alabama) The eXtra Program/ASE Technician of the Year
John Weber III (Dayton, Ohio) Bridgestone Retail Operations/ASE Master Automobile Technician of the Year
Scot East (Prosper, Texas) Byrl Shoemaker/ASE Education Foundation Instructor of the Year
Juwan Willis (Pontiac, Michigan) CCAR/Electude/ASE Instructor of the Year
Sara Heller (Branchburg, New Jersey) Cengage Learning/ASE Master Automobile Technician of the Year
David Rodriguez (Twin Falls Idaho) Delco Remy/ASE M/H Truck Electrical/Electronic Systems Technician of the Year
Mark Ehlers (Lisle, Illinois) First Student/ASE Master School Bus Technician of the Year
Brock Hollingsworth (Coffeyville, Kansas) First Transit/ASE Master Transit Bus Technician of the Year
Raul Rivera (San Juan, Puerto Rico) First Vehicle Services/ASE Master Automobile and M/H Truck Technician of the Year
Daniel Williams (Longview, Texas) Freightliner/ASE Master M/H Truck Technician of the Year
Travis Neimoth (Lincoln, Nebraska) Gates Tools for Schools/ASE Instructor of the Year
Michael Thomason (Lawton, Oklahoma) Gates/ASE Master Automobile + L1 Technician of the Year
Zachary Ashton (Applegate, California) GM/ASE Master Automobile Technician of the Year
Frank Tiedt (Milwaukee, Wisconsin) GM/ASE Parts Consultant of the Year
Eddie Yarborough (Sanford, North Carolina) GM/ASE Service Consultant of the Year
Jere Price (St. Louis, Missouri) Acura/ASE Master Automobile Technician of the Year
John Rodriguez (Sherman Oaks, California) Honda/ASE Master Automobile Technician of the Year
Scott Hemsley (Walnut Creek, California) I-CAR Platinum/ASE Master Collision Repair and Refinish Technician of the Year
Brian Toltzmann (Hoffman Estates, Illinois) Midas International/ASE Master Automobile Technician of the Year
Lorenzo Ramos (Greenwood Village, Colorado) Mitchell1/ASE Educator of the Year
Nathaniel Nie (Mission Viejo, California) Motor Age/ASE Master Automobile + L1 Technician of the Year
Justin Bennett (Statesville, North Carolina) NAPA/ASE Master Automobile Technician of the Year
Margarette Langdon-Lewis (Belfast, Maine) Navistar/ASE Master M/H Truck Technician of the Year
John Schick IV (Grand Rapids, Michigan) Navistar/ASE Master School Bus Technician of the Year
Anthony DeCicco (Exton, Pennsylvania) Infiniti/ASE Master Automobile Technician of the Year
Gary Kulinec (Peoria, Arizona) Nissan/ASE Master Automobile Technician of the Year
Dennis Corson (Augusta, Maine) NTB/ASE Master Automobile Technician of the Year
Jacob Boone (Washington, Missouri) Pep Boys/ASE Master Automobile Technician of the Year
Michael Todd Cooper (Hemet, California) Pronto/ASE Master Automobile Technician of the Year
John Myers (Corona, California) Car-O-Liner/ASE Master Collision Repair and Refinish Technician of the Year
Gary Hughes (Howell, New Jersey) NEXIQ/Snap-on/ASE Master M/H Truck Technician of the Year
Adam Vershon (Springfield, Massachusetts) Snap-on/ASE Master Automobile Technician of the Year
Jason Rogers (Alamosa, Colorado) SpeeDee Oil Change and Auto Service/ASE Master Automobile Technician of the Year
Jerry Blasingame (Vallejo, California) Stellantis/ASE Master Automobile Technician of the Year
Leon Morris (Easley, South Carolina) Stellantis/ASE Master Collision Repair and Refinish Technician of the Year
Ted Hayes (Lawrenceville, Georgia) Subaru University/ASE Automobile Technician of the Year
David Fleck (Beaverton, Oregon) Subaru/ASE Master Automobile Technician of the Year
David Nichols (Minnetonka, Minnesota) TechNet Professional/ASE Master Automobile Technician of the Year
Todd Heiberger (Santa Fe, New Mexico) TechNet Professional/ASE Service Consultant of the Year
David James (Grand Junction, Colorado) Tire Kingdom/ASE Master Automobile Technician of the Year
Kenneth Vieira (Hollywood, Florida) Toyota/ASE Master Automobile Technician of the Year
Stephen Keeney (Maplewood, Minnesota) Lexus/ASE Master Automobile Technician of the Year
Randal Nielsen (Mobile, Alabama) Toyota/ASE Master Collision Repair & Refinish Technician of the Year
Gabriel Qahtani (Melbourne, Florida) Lexus/ASE Master Collision Repair & Refinish Technician of the Year
Ron Efken (Schaumburg, Illinois) TravelCenters of America/ASE Master M/H Truck Technician of the Year
Nicholas Barajas (Madison, Georgia) USAF/GM/ASE Master Automobile Technician of the Year
SrA Joshua S. Bright (Hurlburt Field, Florida) ZF Aftermarket/ASE Master Automobile Technician of the Year Andrew Jensen (St. Ignatius, Michigan
Photo Caption
Row 5 (Back) L to R: Todd Heiberger, David Fleck, Randal Nielsen, Jerry Blasingame, Jacob Boone, Frank Tiedt, Zachary Ashton, Scot East, Adam Vershon
Row 4 L to R: Jay Schick, Michael Todd Cooper, Thomas Alderman, Dennis Corson, David Nichols, John Weber III, John Myers
Row 3 L to R: Andrew Jensen, Scott Hemsley, Jere Price, Michael Thomason, Lorenzo Ramos, SrA Joshua Bright, David James
Row 2 L to R: Eddie Yarborough, Brian Toltzmann, Brock Hollingsworth, Margarette Langdon-Lewis, Daniel Williams, Ron Efken, Ted Hayes, Travis Niemoth
Row 1 (Front) L to R: Anthony DiCicco, Mark Ehlers, Gabriel Qahtani, Nicholas Barajas, Brent Ordway, Stephen Keeney, Steven Whittenberg, John Rodriguez, Sara Heller, David Rodriguez, Michael Hanson
Not in Photo: Justin Bennett, Gary Hughes, Gary Kulinec, Leon Morris, Nathaniel Nie, Paul Polis, Raul Rivera, Jason Rogers, Kenneth Vieira, Juwan Willis Sr.
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By Counterman
Advance Auto Parts, the “Official Auto Parts Retailer of NASCAR,” received the 2022 Marketing Achievement Award at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.
In its third season as an official partner, Advance has demonstrated its commitment to grassroots racing, supporting drivers and tracks in local communities across the United States and Canada. The entitlement partner of the Advance Auto Parts Weekly Series (NAAPWS), Advance most recently partnered with the NASCAR Drive for Diversity Driver Development Combine, developing new storytelling opportunities and helping to livestream the event for the first time in program history.
“Advance Auto Parts is very honored to receive this award,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance. “Since becoming a partner of NASCAR, our team has been focused on supporting grassroots racing through programs like Advance My Track Challenge and the Drive for Diversity Combine. As the official auto parts retailer of NASCAR, we look forward to our continued partnership, leading programs that advance local racing while serving as the auto parts provider of choice for race fans.”
For a second season, Advance promoted the “Advance My Track Challenge,” focusing on local racetracks and communities to raise awareness of and celebrate grassroots racing. Through a consumer voting program, the organization awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to local Advance stores for free admission to the speedway’s celebration event. The program generated more than 220,000 impressions on NASCAR.com and NASCAR social media channels.
“Since becoming an official partner, Advance Auto Parts has been a big supporter of grassroots racing, raising awareness of local racing communities and providing young drivers with the opportunity to showcase their talent,” said Michelle Byron, vice president, partnership marketing at NASCAR. “After recently wrapping the 2022 Advance Auto Parts Drive for Diversity Combine, we’re thrilled to see what’s next as they continue to find creative ways to grow their presence in the sport.”
After introducing a new brand campaign in June with its No. 1 fan Ed Vance, Advance hosted Ed at the Coke Zero Sugar 400 at Daytona International Speedway and captured live content with him throughout the weekend. In a matter of months, Ed quickly began to be recognized at tracks, becoming a staple character among race fans.
Closing out the year, Advance served as the primary sponsor of the NASCAR Drive for Diversity Driver Development Combine, continuing to expand its presence in the sport. Advance was on-site throughout the event, capturing content as drivers prepared for and participated in the combine. Through its sponsorship, the company gave NASCAR the ability to evaluate additional drivers for the combine as the league also selected additional winners compared to previous years.
This is the first time Advance has been awarded the NASCAR Marketing Achievement Award. Previous winners include Anheuser-Busch, Comcast; Coca-Cola; Fox Sports and NBC Sports; Mars, Incorporated; Mobil 1; and Toyota.
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By Counterman
Eric Sills, president and chief executive officer at Standard Motor Products Inc. (SMP), received the 2022 AASA Member Advocacy Award on Nov. 2 at AAPEX show in Las Vegas.
“Eric has taken up the reins of representing the aftermarket during a very difficult time for our country and our industry,” said Ann Wilson, senior vice president of government affairs, Motor and Equipment Manufacturers Association (MEMA). “Whether discussing supply chain challenges on Capitol Hill or organizing his colleagues to support the REPAIR Act, Eric has focused on advocating for the aftermarket. It is truly an honor to work with Eric and to present this award to him.”
Sills is a proud representative of the industry and goes above and beyond to secure a bright future for the aftermarket, AASA noted. He testified to Congress on behalf of the entire manufacturing community on supply chain challenges and investing to strengthen American manufacturing and competitiveness. Sills activated his SMP-employee base to reach out to their congresspeople in support of the REPAIR Act and to help ensure a competitive market and consumer choice on where and with what parts vehicles are repaired.
Sills and his team work toward an outcome that is positive for manufacturers, channel partners, the aftermarket and for consumers. As someone who is a fourth-generation leader in the aftermarket, he is a superior executive who not only focuses on his own organization’s success, but also considers the supplier community and the industry as a whole, AASA noted.
“I am deeply honored to receive this award,” Sills said. “The aftermarket is in my blood, and it is more important than ever that the industry fully participates in all aspects of the public policy process.”
Wilson took the stage to officially name Sills as the 2022 AASA Advocacy Champion.
Also honored during the award presentation were Franchelle Thomas, who received the AASA DEI Leadership Award (Individual); and MOTOR Information Systems, which received the the AASA DEI Leadership Award (Corporation).
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By Counterman
Purolator Filters, a division of MANN+HUMMEL, received three Automotive Communication Awards at AAPEX 2022 in Las Vegas.
The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising. Women in Auto Care (WiAC), an Auto Care Association community, presented the awards.
“Our goal is to continuously inform and educate while also entertain consumers and customers alike on the importance of choosing premium filters,” said Daryl Benton, vice president of sales and marketing automotive market – North America at MANN+HUMMEL Purolator Filters LLC. “We are honored to earn recognition for these efforts from WiAC, an organization dedicated to the empowerment and advancement of women in the auto care industry.”
Best Article/Blog/Content Piece
The award-winning Purolator article highlights the importance of full-synthetic oil-filter media with regard to filtration quality. Originally placed in late 2021, the article generated significant engagement and was highlighted in other digital publications in early 2022. The article showcases PurolatorBOSS oil filters, which feature SmartFUSION technology, and are engineered to be the ideal match for full-synthetic oils. Noting this, the article gives customers a deeper insight into the advantages of full-synthetic-media oil filters and passes along useful tips for technicians to share with their customers.
Best Merchandising
When PurolatorBOSS premium cabin air filters with Febreze Freshness were introduced, Purolator created a freestanding point-of-sale floor display to promote the product. The display contains high-end graphics and a quality finish with an application guide to assist consumers in finding the right filter for them.
The display also includes an informative take-home pamphlet for consumers to discover the role a cabin air filter plays in their vehicle. Many buyers gave significant feedback, noting the value of the Febreze partnership, and in turn, creating a dialogue that has led to significant purchases.
Best Video
Purolator also was honored with an award for creating a video that emphasizes the needs and concerns of consumers regarding clean air and vehicle performance. Filtering virus aerosols, dirt, debris, pollen and more, the video highlights PurolatorBOSS as a premium cabin air filter to rid these pollutants from a customer’s vehicle.
The video proved successful, as it garnered hundreds of thousands of views online and millions of impressions on digital TV. Gaining strong engagement on social media, Purolator’s video has continued to inform audiences on the importance of air decontamination.
The Women in Auto Care Awards Ceremony recognizes companies and agencies that provide automotive information through outstanding advertising, marketing, and public relations efforts. The awards cover several business-to-consumer and business-to-business categories. Recipients received recognition during the Women in Auto Care Automotive Communications Awards Ceremony during AAPEX.
The award-winning video can be viewed here:
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