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Genuine Parts Company Announces Officer Promotions


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    • By Counterman
      Who gets to drive the Corvette?
      That was the question on everyone’s mind this week when Crow-Burlingame announced its 2022 President’s Council winners. Launched in 2006, The President’s Council is a yearly award that recognizes the company’s top 12 store managers in areas such as sales, profit, inventory management and expense control.
      Winners receive commemorative plaques, custom apparel and an all-expenses paid trip to the Aftermarket Jackpot in Las Vegas this November. Those who have won three times or more also receive the prestigious President’s Council ring.
      But ask anyone: The biggest motivator is the Corvette. Each winner gets the Corvette delivered to their town, and then it’s theirs to drive for a month – with everything from car washes to oil changes and gas paid for by the company.
      Winners get to choose from two this year. One is  a 2019 Seabring Orange convertible with a V-8 engine. “It comes with everything Corvette offers except the turbo and standard shift,” VP & General Manager Tom Singleton told the group.
      “The other Corvette, a white 2014 model, is exactly the same, except the interior is red and it’s five years older,” Singleton added.
      Bryan Jones, a five-time winner from Fayetteville, Arkansas, was hoping to score the car during late October/early November. He grinned when it was his turn to name his car choice (the white one) and his month (officially November, but with the wiggle room usually given to winners who have a special occasion they are hoping to attend and show off the car).
      “My daughter is getting married on Oct. 30,” Jones said. “I need the car that weekend!”
      Thomas Martin, who officially retired in 2015 from Crow-Burlingame after 28 years of service, still serves as the official Corvette wrangler. It’s his job to keep the Corvette fleet in tip-top condition, and he facilitate the transfers between each winning manager. (Driving the ‘Vette between
      destinations is a dirty job, but someone has to do it.)
      He is the final word on dates. “We can definitely make that happen,” Martin said.
      The other 11 winners nod and smile in agreement. It’s a family-owned company – since 1919 – and they wouldn’t have it any other way.
      Think you have what it takes to win a month with the Corvette? Check out the job openings at link hidden, please login to view.
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    • By OReilly Auto Parts
      Free Check Engine Light Testing | O'Reilly Auto Parts

    • DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


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    • By Counterman
      Advance Auto Parts introduced its No. 1 fan “Ed Vance,” representing the voice of an emerging segment of automobile enthusiasts: those learning to DIY and craving a partner on their journey.
      “In Ed Vance, Advance is providing an authentic, relatable, entertaining and category-exclusive bilingual voice to embody, represent and connect with these modern DIYers, living alongside them in their DIY journey,” Advance said in a news release. “And his name just happens to be like the brand … Ed Vance loves Advance.”
      Forty percent of motorists who maintain their own vehicles are between 16 and 34 years old, according to the company.
      “Ed’s name recognition will draw quick connection to the Advance brand and serve as a vehicle to communicate the great benefits Advance offers,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance Auto Parts. “Ed is able to tell short stories that become authentic and real and connect with a new era of car enthusiasts who have emerged during the pandemic. We leaned into this in developing Ed as ‘every person’s person,’ inspiring these motorists to try something new in caring for their automobile while accelerating our commitment to build personal connections with them.”
      “In a retail category largely seen as a ‘sea of sameness,’ Ed Vance further differentiates Advance as the need for vehicle maintenance increases parallel to the average age of automobiles in the United States reaching 12 years,” the company added in a press release.
      Ed and Advance’s “Do It Together” movement is threaded through all aspects of the new campaign, a connection-first approach guiding all marketing efforts and putting the customer journey front and center. Ed Vance is bilingual, introduced as “Eduardo Vance” to Hispanic audiences in all marketing. His persona first debuts on Instagram and Twitter (@EdVance4Advance), followed by 30-, 15- and six-second spots in both English and Spanish placed in media and on platforms relevant to the modern DIYer, including Roku, Spotify, Pandora, Twitch and more.
      Advance also recently debuted a new custom theme and sonic logo in two languages. “This is How We Advance” and “Avanza Con Advance” drive brand recognition and affinity for Advance while providing a memorable, hummable tune for DIYers.
      The arrival of Ed Vance comes as Advance celebrates its 90th “Advanceiversary” this summer by curating consumers’ most memorable moments on the road – the “Drive of Your Life” – for the chance to win a year’s worth of free Shell gasoline and possibly have their drive recreated. To submit the Drive of Your Life, motorists should visit
      link hidden, please login to view or post on Twitter or Instagram, using #DriveOfYourLifeContest and tagging @advanceauto or @advanceautoparts respectively, now through July 31. The post
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