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Eric Sills Of SMP Receives AASA Member Advocacy Award
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By Counterman
MEMA Aftermarket Suppliers and Epicor announced an application deadline extension for the 2023 Channel Excellence Award.
The award was established in 2019 to celebrate innovation and collaboration between suppliers and channel partners that drive aftermarket growth. The new deadline is Feb. 8.
The selection committee includes well-known leaders, analysts and educators from the aftermarket who will review applications and select the winner. Committee members represent all major levels of the aftermarket including repair shops, distributors and suppliers to ensure a broad perspective.
The 2023 Channel Excellence Award winners will be announced during the Vision Conference on April 12 in Chicago.
The 2023 MEMA Aftermarket Suppliers Channel Excellence Award selection committee includes:
Chris Gardner, MEMA Aftermarket Rick Guirlinger, Schwartz Advisors Tim Hardin, Epicor Tony Molla, TM Consulting John Passante, The Organizational Development Group Joe Pomaranski, Pomaranski Consulting The 2022 Channel Excellence Award winners were NGK AutoZone which, together, shared market research and applied point-of-sale data and other information to develop an oxygen-sensor program that grows market share, reduces inventory requirements, and lays the foundation for future shifts in market demand.
The application and additional information on the Channel Excellence Award can be found by clicking
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has announced its award winners for 2022.
“We want to congratulate all of the award winners and wish them continued success in their respective careers,” said Tim Zilke, ASE president and CEO. “We had a tremendous group of nominees, and they all were deserving of this recognition.”
Big O Tires/ASE Automobile Technician of the Year
Steven Whittenberg (Jefferson City, Missouri) BMW/ASE Master Automobile Technician of the Year
Michael Hanson (Shelby Township, Michigan) BodyShop Business/ASE Master Collision Repair and Refinish Technician of the Year
Thomas Alderman (Ocala, Florida) The Bosch Automotive Service and Maintenance Module/ASE Master Automobile Technician of the Year
Paul Polis (Ham Lake, Minnesota) The Bosch Diesel Workshop/ASE Master Automobile Technician of the Year
Brent Ordway (Dothan, Alabama) The eXtra Program/ASE Technician of the Year
John Weber III (Dayton, Ohio) Bridgestone Retail Operations/ASE Master Automobile Technician of the Year
Scot East (Prosper, Texas) Byrl Shoemaker/ASE Education Foundation Instructor of the Year
Juwan Willis (Pontiac, Michigan) CCAR/Electude/ASE Instructor of the Year
Sara Heller (Branchburg, New Jersey) Cengage Learning/ASE Master Automobile Technician of the Year
David Rodriguez (Twin Falls Idaho) Delco Remy/ASE M/H Truck Electrical/Electronic Systems Technician of the Year
Mark Ehlers (Lisle, Illinois) First Student/ASE Master School Bus Technician of the Year
Brock Hollingsworth (Coffeyville, Kansas) First Transit/ASE Master Transit Bus Technician of the Year
Raul Rivera (San Juan, Puerto Rico) First Vehicle Services/ASE Master Automobile and M/H Truck Technician of the Year
Daniel Williams (Longview, Texas) Freightliner/ASE Master M/H Truck Technician of the Year
Travis Neimoth (Lincoln, Nebraska) Gates Tools for Schools/ASE Instructor of the Year
Michael Thomason (Lawton, Oklahoma) Gates/ASE Master Automobile + L1 Technician of the Year
Zachary Ashton (Applegate, California) GM/ASE Master Automobile Technician of the Year
Frank Tiedt (Milwaukee, Wisconsin) GM/ASE Parts Consultant of the Year
Eddie Yarborough (Sanford, North Carolina) GM/ASE Service Consultant of the Year
Jere Price (St. Louis, Missouri) Acura/ASE Master Automobile Technician of the Year
John Rodriguez (Sherman Oaks, California) Honda/ASE Master Automobile Technician of the Year
Scott Hemsley (Walnut Creek, California) I-CAR Platinum/ASE Master Collision Repair and Refinish Technician of the Year
Brian Toltzmann (Hoffman Estates, Illinois) Midas International/ASE Master Automobile Technician of the Year
Lorenzo Ramos (Greenwood Village, Colorado) Mitchell1/ASE Educator of the Year
Nathaniel Nie (Mission Viejo, California) Motor Age/ASE Master Automobile + L1 Technician of the Year
Justin Bennett (Statesville, North Carolina) NAPA/ASE Master Automobile Technician of the Year
Margarette Langdon-Lewis (Belfast, Maine) Navistar/ASE Master M/H Truck Technician of the Year
John Schick IV (Grand Rapids, Michigan) Navistar/ASE Master School Bus Technician of the Year
Anthony DeCicco (Exton, Pennsylvania) Infiniti/ASE Master Automobile Technician of the Year
Gary Kulinec (Peoria, Arizona) Nissan/ASE Master Automobile Technician of the Year
Dennis Corson (Augusta, Maine) NTB/ASE Master Automobile Technician of the Year
Jacob Boone (Washington, Missouri) Pep Boys/ASE Master Automobile Technician of the Year
Michael Todd Cooper (Hemet, California) Pronto/ASE Master Automobile Technician of the Year
John Myers (Corona, California) Car-O-Liner/ASE Master Collision Repair and Refinish Technician of the Year
Gary Hughes (Howell, New Jersey) NEXIQ/Snap-on/ASE Master M/H Truck Technician of the Year
Adam Vershon (Springfield, Massachusetts) Snap-on/ASE Master Automobile Technician of the Year
Jason Rogers (Alamosa, Colorado) SpeeDee Oil Change and Auto Service/ASE Master Automobile Technician of the Year
Jerry Blasingame (Vallejo, California) Stellantis/ASE Master Automobile Technician of the Year
Leon Morris (Easley, South Carolina) Stellantis/ASE Master Collision Repair and Refinish Technician of the Year
Ted Hayes (Lawrenceville, Georgia) Subaru University/ASE Automobile Technician of the Year
David Fleck (Beaverton, Oregon) Subaru/ASE Master Automobile Technician of the Year
David Nichols (Minnetonka, Minnesota) TechNet Professional/ASE Master Automobile Technician of the Year
Todd Heiberger (Santa Fe, New Mexico) TechNet Professional/ASE Service Consultant of the Year
David James (Grand Junction, Colorado) Tire Kingdom/ASE Master Automobile Technician of the Year
Kenneth Vieira (Hollywood, Florida) Toyota/ASE Master Automobile Technician of the Year
Stephen Keeney (Maplewood, Minnesota) Lexus/ASE Master Automobile Technician of the Year
Randal Nielsen (Mobile, Alabama) Toyota/ASE Master Collision Repair & Refinish Technician of the Year
Gabriel Qahtani (Melbourne, Florida) Lexus/ASE Master Collision Repair & Refinish Technician of the Year
Ron Efken (Schaumburg, Illinois) TravelCenters of America/ASE Master M/H Truck Technician of the Year
Nicholas Barajas (Madison, Georgia) USAF/GM/ASE Master Automobile Technician of the Year
SrA Joshua S. Bright (Hurlburt Field, Florida) ZF Aftermarket/ASE Master Automobile Technician of the Year Andrew Jensen (St. Ignatius, Michigan
Photo Caption
Row 5 (Back) L to R: Todd Heiberger, David Fleck, Randal Nielsen, Jerry Blasingame, Jacob Boone, Frank Tiedt, Zachary Ashton, Scot East, Adam Vershon
Row 4 L to R: Jay Schick, Michael Todd Cooper, Thomas Alderman, Dennis Corson, David Nichols, John Weber III, John Myers
Row 3 L to R: Andrew Jensen, Scott Hemsley, Jere Price, Michael Thomason, Lorenzo Ramos, SrA Joshua Bright, David James
Row 2 L to R: Eddie Yarborough, Brian Toltzmann, Brock Hollingsworth, Margarette Langdon-Lewis, Daniel Williams, Ron Efken, Ted Hayes, Travis Niemoth
Row 1 (Front) L to R: Anthony DiCicco, Mark Ehlers, Gabriel Qahtani, Nicholas Barajas, Brent Ordway, Stephen Keeney, Steven Whittenberg, John Rodriguez, Sara Heller, David Rodriguez, Michael Hanson
Not in Photo: Justin Bennett, Gary Hughes, Gary Kulinec, Leon Morris, Nathaniel Nie, Paul Polis, Raul Rivera, Jason Rogers, Kenneth Vieira, Juwan Willis Sr.
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By Counterman
Advance Auto Parts, the “Official Auto Parts Retailer of NASCAR,” received the 2022 Marketing Achievement Award at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.
In its third season as an official partner, Advance has demonstrated its commitment to grassroots racing, supporting drivers and tracks in local communities across the United States and Canada. The entitlement partner of the Advance Auto Parts Weekly Series (NAAPWS), Advance most recently partnered with the NASCAR Drive for Diversity Driver Development Combine, developing new storytelling opportunities and helping to livestream the event for the first time in program history.
“Advance Auto Parts is very honored to receive this award,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance. “Since becoming a partner of NASCAR, our team has been focused on supporting grassroots racing through programs like Advance My Track Challenge and the Drive for Diversity Combine. As the official auto parts retailer of NASCAR, we look forward to our continued partnership, leading programs that advance local racing while serving as the auto parts provider of choice for race fans.”
For a second season, Advance promoted the “Advance My Track Challenge,” focusing on local racetracks and communities to raise awareness of and celebrate grassroots racing. Through a consumer voting program, the organization awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to local Advance stores for free admission to the speedway’s celebration event. The program generated more than 220,000 impressions on NASCAR.com and NASCAR social media channels.
“Since becoming an official partner, Advance Auto Parts has been a big supporter of grassroots racing, raising awareness of local racing communities and providing young drivers with the opportunity to showcase their talent,” said Michelle Byron, vice president, partnership marketing at NASCAR. “After recently wrapping the 2022 Advance Auto Parts Drive for Diversity Combine, we’re thrilled to see what’s next as they continue to find creative ways to grow their presence in the sport.”
After introducing a new brand campaign in June with its No. 1 fan Ed Vance, Advance hosted Ed at the Coke Zero Sugar 400 at Daytona International Speedway and captured live content with him throughout the weekend. In a matter of months, Ed quickly began to be recognized at tracks, becoming a staple character among race fans.
Closing out the year, Advance served as the primary sponsor of the NASCAR Drive for Diversity Driver Development Combine, continuing to expand its presence in the sport. Advance was on-site throughout the event, capturing content as drivers prepared for and participated in the combine. Through its sponsorship, the company gave NASCAR the ability to evaluate additional drivers for the combine as the league also selected additional winners compared to previous years.
This is the first time Advance has been awarded the NASCAR Marketing Achievement Award. Previous winners include Anheuser-Busch, Comcast; Coca-Cola; Fox Sports and NBC Sports; Mars, Incorporated; Mobil 1; and Toyota.
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By Counterman
The Automotive Aftermarket Suppliers Association (AASA) recently recognized Franchelle Thomas of NGK Spark Plugs (USA) with the 2022 AASA Diversity, Equity and Inclusion Individual Award.
Thomas, director of culture, communication & people for NGK, received the award on Nov. 2 at AAPEX in Las Vegas.
“We are proud to announce the annual AASA Individual DEI award, with the purpose of recognizing an influential leader in the automotive aftermarket that supports and represents the core values of diversity, equity, & inclusion,” said Ben Brucato, vice president of engagement, AASA. “Franchelle embodies the spirit of this award, challenging our industry to be forward thinking and retaining and attracting talent from all backgrounds and walks of life. Her work and dedication to DE&I makes the industry stronger and more resilient. We applaud her efforts that affect real change.”
As an alumnus of Northwestern University and the University of Illinois, Thomas holds degrees in both philosophy and business. In her career, she has held leadership roles in healthcare, education and insurance, but found her love of all things in human resources.
She is a certified professional in human resources and a longtime member of the Society of Human Resources Management. Thomas has been invited to present HR topics to a variety of private- and public-sector employers, and her writing has been published in a series of HR publications such as HR Bulletin, HR Hero and the Society of Human Resources. Thomas has served as an advisor on employment issues with Michigan State University and several not-for-profit organizations.
“I am honored to be selected to receive this award from AASA,” Thomas said. “I believe at its core, diversity, equity and inclusion creates a space for all to be successful. AASA has championed the aftermarket industry’s success for many years. People, especially in our industry today, are an integral part of that success. I am delighted to stand alongside them in this endeavor.”
Ben Brucato took the stage to name Thomas as the 2022 AASA Diversity, Equity and Inclusion Individual Award winner.
Also honored during the award presentation was MOTOR Information Systems, which was awarded the AASA DEI Leadership Award (Company) and Eric Sills, president and chief executive officer at Standard Motor Products (SMP), who was named the 2022 AASA Advocacy Champion.
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