Jump to content

Recommended Posts

Posted

You may notice a different type of show car at the 

link hidden, please login to view
 this year.

It only has 140 horsepower, with a four-speed automatic transmission, and it clocks in at 20 feet long. This car is not arriving at the show on a trailer. Instead, it’s coming from Akron, Ohio, on its own power.

The car and its adventures over the next nine days promise to be a rolling testimonial for the $1.6 trillion global industry that keeps more than 1.3 billion vehicles on the road: the automotive aftermarket.

Over the past five months, 

link hidden, please login to view
 and 16 sponsors have rehabilitated a 1989 Cadillac Brougham so it can make the epic 2,500-mile journey to be a part of AAPEX 2022. The journey from the used-car lot to the AAPEX show floor is being documented in a six-episode video series, starting on Sept. 19, called “The Road to AAPEX.”

The finale will air on Oct. 31 just prior to the AAPEX opening reception. All episodes will be available on the 

link hidden, please login to view
 as well as the 
link hidden, please login to view
.

“This project car is not about quarter-mile times or chrome,” said Randy Loeser, executive director of content and video services, Babcox Media. “The project is a proof of concept to show how the auto care industry keeps the world moving, no matter what they drive.”

link hidden, please login to view
The Caddy

When Babcox Media’s automotive video producer Joe Keene spotted the listing on Craigslist for a 1989 Cadillac Brougham, he knew it would be the perfect car for the journey to Las Vegas. The Brougham had more than 180,000 miles on the odometer. Unfortunately, it also had a leaking transmission, no A/C and the air suspension was no longer working.

“After a quick inspection of the car, it was not as bad as I thought,” said Keene. “But we had to make it reliable, safe and able to handle conditions like desert driving.”

The rehabilitation process addressed all mechanical systems on the vehicle. In addition, the body was restored with new parts and paint. The complete process will be shown on the first episode of “The Road to AAPEX.”

“Many people think it would be difficult to get parts for a 33-year-old car,” said Keene. “However, all of our sponsors still manufacture and stock parts for this aging vehicle.”

Check out the trailer for the Road to AAPEX

link hidden, please login to view
!

Vital Statistics

  • Make/model: Cadillac Brougham 
  • Year: 1989
  • Hometown: Arlington, Texas
  • Mileage: 180,000+ miles 
  • Engine: 307 LV2 Olds V-8
  • Power: 140 hp and 245 lb./ft.
  • Weight: 4,500 lbs.
  • Length: 20 ft.
  • Fuel capacity: 21 gallons
  • Fuel economy: 15 city/22 highway
  • Tires: 225/65R17
  • Transmission: Remanufactured Turbo-Hydramatic 200-4R
  • Brakes: Front vented disc/rear drum brakes
  • Air conditioning: R134a conversion
  • Airbags: None

The Route

“The Road to AAPEX” begins in Akron, Ohio, at Babcox Media’s headquarters. Keene will then travel to Joliet, Illinois, to pick up the historic Route 66. Keene will take the “mother road” to visit historic roadside attractions, parts stores and shops in eight states. The trip will cover more than 2,500 miles in nine days.

“The Road to AAPEX is an incredible demonstration of the freedom and choice that our industry provides Americans, every single day,” said Bill Hanvey, president and CEO of the Auto Care Association. “Every part of our supply chain enables this freedom to go anywhere, anytime: from parts manufacturers, to distributors, to retailers and shops. There’s nothing more quintessential than a road trip across America, fueled by these essential businesses. Without the aftermarket, the affordability and convenience the motoring public relies on wouldn’t be possible – and we are proud to be that anchor for the consumer for generations to come.”

After reaching the Grand Canyon, Keene will head north to Las Vegas and AAPEX. Following its debut at AAPEX, the Cadillac is being gifted to a U.S. Military veteran through the 

link hidden, please login to view
, with the whole project truly capturing the spirit of the aftermarket from start to finish.

“The Road to AAPEX looks different for each member of our great industry, from snowy mountain roads to sandy, beachside highways or the classic Route 66. However, these journeys all have one thing in common – the strength and power of the aftermarket behind each vehicle,” said Paul McCarthy, president and CEO of the Automotive Aftermarket Suppliers Association. “AAPEX is the home for each part, tool, chemical, technology or component needed to safely maintain America’s 280 million vehicles. We are proud of our industry, and to serve the millions of people who rely on the aftermarket on their own ‘roads to … ’ every day. I am glad AAPEX provides us with the opportunity to come together to build the relationships we need to grow our businesses.”

The Driver

Joe Keene is an automotive video producer for Babcox Media. He has worked in the auto care industry as a technician, service advisor and instructor. He is the host for “Auto Pros on the Road,” which is now in its third season. Keene is an ASE-certified automotive technician and is the chief mechanic for the Cadillac. 

The Sponsors

  • Transtar Industries
  • Transtar Autobody Technologies
  • AP Emissions
  • BCA Bearings 
  • Blackburn OEM Wheel Solutions
  • Continental Tire
  • MotoRad
  • Motorcar Parts of America, Inc. (MPA)
  • O’Reilly Auto Parts
  • Wix Filters
  • TRW
  • Litens
  • PennGrade
  • Auto Care Association
  • AASA
  • Right to Repair   

AAPEX

AAPEX represents the more than $1.6 trillion global automotive aftermarket industry. Historically, the event draws approximately 2,500 exhibiting companies that display innovative products, services and technologies that keep the world’s 1.3 billion vehicles on the road.

AAPEX also provides advanced technical and business management training for professionals to maintain excellence and take their businesses to the next level. Industry buyers include automotive service and repair professionals, auto parts retailers, independent warehouse distributors, program groups, service chains, automotive dealers, fleet buyers and engine builders.

AAPEX is co-owned by the 

link hidden, please login to view
 and the 
link hidden, please login to view
, the light-vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit 
link hidden, please login to view
 or e-mail: [email protected]. On social media, follow AAPEX at #AAPEX22.

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By Counterman
      The future of mobility is electric, notes
      link hidden, please login to view, which predicts that in 2035, around 50% of the newly manufactured cars and light commercial vehicles worldwide will be fully electric and 30% hybrid. Another 20% of all newly manufactured passenger cars will have only an internal combustion engine in 2035. The regional markets paint a nuanced picture of the powertrain mix, as Matthias Zink, CEO, Powertrain & Chassis, explained in his keynote address at the 2026 Vienna Motor Symposium: “Whereas here in Europe, we are gearing up for a ban on internal combustion engines more or less due to current legislation, we are seeing significant demand for hybrid vehicles in markets outside the EU far beyond 2035.”
      2035 Powertrain Mix and Regional Markets
      Above all, in North and South America and in Southeast Asia, hybrids are set to dominate new vehicle production within the next 10 years. In Japan, hybrids will account for as much as around 77% of production.
      “In this context, our technology-neutral product strategy embracing all powertrain system options helps us to manage these mixed market developments and above all, address increasing customer demand for hybrid solutions,” says Zink.
      Volume Production for Dedicated Hybrid Transmissions
      The company said it sees potential in the efficiency and flexibility of hybrid powertrain technologies in close collaboration with vehicle manufacturers worldwide. This is why Schaeffler offers components, including complete systems, for diverse hybrid topologies—mild, full, and plug-in hybrids and vehicles with range extenders. These vehicles play a role in reducing CO2 emissions and achieving fleet targets when driven predominantly in electric mode.
      Schaeffler started developing complete systems for the hybrid powertrain more than 10 years ago. A current example is the company’s MultiMode dedicated hybrid transmission, which goes into volume production this year worldwide at various European and Asian vehicle manufacturers. It is an integrated system with two electric machines, power electronics, and hydraulics for cooling and actuation of the clutch and parking lock. Schaeffler supplies the associated software and functions from a single source.
      The total weight of the compact module is 125 kilograms and delivers up to 145 kilowatts of peak power. It is suitable for full and plug-in hybrids and offers three driving modes: electric, serial and parallel. In serial mode, this flexibility allows the internal combustion engine to operate consistently at optimum efficiency. Several presentations at the Vienna Motor Symposium addressed the dedicated hybrid transmission.
      Zink explained the strategic rationale behind it: “We are convinced that hybrids offer consumers an easy introduction to electric mobility. If driven extensively in electric mode, these vehicles make an important contribution to the decarbonization of the mobility sector. Every gram of CO2 saved counts.”
      Components for the Hybrid Powertrain
      Internal combustion engines in hybrid powertrains also have to be efficient and meet future emission standards and noise requirements. Ideally, they should be designed so that the driver doesn’t detect any difference between electric and internal combustion engine driving mode. Schaeffler sees innovation potential in this requirement.
      The company said it is developing damping solutions like the spoke damper, which eliminates torsional vibrations at the crankshaft and minimizes installation space. Its position directly in the crankcase means there is no need to seal off the crankshaft, which reduces friction. The spoke damper is already in volume production at Chinese manufacturers, with further production starts set to take place in the course of this year.
      To improve engine efficiency without compromising driving dynamics, Schaeffler also offers next-generation camshaft phasing units. These incorporate a brushless DC (BLDC) motor including control unit, integrated electronics, and software for optimized valve control across a wide range of loads and speeds. The high adjustment speed and precision allow for efficient combustion.
      Last year, Schaeffler marked the production launch of the latest generation of camshaft phasing units at its plant in Taicang, China, and is supplying customers worldwide.
      Growth Segment: Sensor Technology
      Thanks to the merger with
      link hidden, please login to view in 2024, Schaeffler said it now has a sensor technology portfolio used, for example, in emission control and exhaust gas aftertreatment. For improved emission control when using renewable fuels, Schaeffler offers the Flex Fuel sensor. This high-precision sensor is mounted between the fuel tank and engine and measures the ethanol content in the fuel before it is injected. “Following our merger with Vitesco Technologies, we have a well-rounded, innovative product portfolio, expanded capabilities in the key R&D segments, an increased global presence, and greater vertical integration,” said Zink. “We are therefore in a good position to work with our customers as a key partner to successfully shape the transformation – in Germany, Europe and worldwide.”
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      Six in 10 automotive businesses expect demand for aftermarket parts and services to grow this year. That’s according to 
      link hidden, please login to view by the Automotive Aftermarket Products Expo ( link hidden, please login to view). Open-ended commentary points to higher new vehicle prices, which are causing consumers to hang onto their existing vehicles longer, as the driving force for rising demand in the aftermarket. “The price of new cars is high, so people are purchasing, repairing and maintaining older vehicles,” wrote one respondent. “People are keeping their cars for longer periods of time,” noted another. “Price of new cars justifies repairs on older vehicles,” noted a third.
      One caveat to that finding is that price sensitivity shows up in the aftermarket, too. The majority (53%) have observed more interest in lower-cost parts and services. However, customer motivation appears to be focused on value, rather than pure cost savings. Respondents said quality (34%) was the top influence of buying preference, followed by price (25%) and availability (20%).
      Perhaps as a consequence, respondents said their business’s sales expectations for this year are flat, compared to sales performance the year prior. This reinforces the aftermarket’s reputation for stability no matter what’s happening with the economy.
      Uncertainty is the Top Challenge
      Respondents identified the top challenge as “uncertainty” (45%), which was a recurring theme throughout the findings. Many aftermarket businesses are engrossed in supply chain diversification initiatives, carrying higher inventory levels, and struggling to find skilled labor.
      Among the other key findings are the following:
      Customer service is the top AI initiative. About one-fifth (21%) of respondents have implemented enterprise-grade AI tools and another 20% are in the planning stages. Of those implementing enterprise AI, the top areas of AI investment are customer service (60%), inventory management (42%) and product development (36%). Supply chain diversification. 70% of respondents have completed diversifying their suppliers (6%), are in the planning stages (18%), or have plans in progress (46%). Inventories are on the rise. 38% of respondents are managing higher inventories of parts, compared to 20% who say they are managing fewer parts. Electric vehicle (EV) investments. More respondents (26%) said they will invest less in the EV segment, compared to 17% who will invest more. Another 27% said they will invest about the same as last year. Notably, the largest share of respondents (29%) remains uncertain about EV investments. Solving the Skilled Labor Shortage
      Attracting skilled talent ranked second on the list of the top three challenges. Repair shops struggle with this because automotive technicians are retiring faster than the industry can replace them. The problem is compounded by the fact that demand for repair and maintenance services is rising.
      When asked about the steps their business is taking to address the shortage, respondents pointed to an array of enticements. These include offering more training (30%), boosting compensation (27%) and improving benefits (22%), among other steps.
      However, 25% of respondents aren’t taking any of those actions. In open-ended comments, respondents offered a variety of answers ranging from hiring retired people part-time to employing temporary help. One respondent commented [that we] “just stopped looking for help.”
      It’s important to note that it’s not just repair shops that need skilled labor in the aftermarket. Respondents who work in manufacturing comprised the second largest demographic in this survey, following repair shops.
      One manufacturing respondent wrote in to offer a solution, calling for “a national apprenticeship program that is deeply integrated into the manufacturing sector.” That person later added that technical institutes should synchronize their curricula with the “real-time needs of the factory floor.”
      The full report is freely available for download (no registration required) on the AAPEX blog: 
      link hidden, please login to view. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      It was not long ago that
      link hidden, please login to view, the most recent engine oil performance specification that today sets the baseline standard for lubricant performance throughout North America. But the industry is not resting on its laurels — stakeholders have already begun work on developing the next category, ILSAC GF-8, which will once again elevate the performance standards for passenger car engine oils sold across the continent.
      GF-8 is currently anticipated to see first license in 2028, just three years after the current category GF-7, and represents a continued push to enhance performance in passenger cars to broadly reduce emissions. Here’s what automotive professionals need to know about the coming specification ahead of first license.
      What’s Driving GF-8?
      Why GF-8? To answer that question, it’s worth a refresher on exactly how new specifications come to be.
      Passenger car original equipment manufacturers (OEMs) are regularly under pressure to meet increasingly stringent corporate average fuel economy (CAFE) requirements as set by the U.S. Environmental Protection Agency (EPA). To keep up, they have continued to eke out new efficiencies from every area of the vehicle. Over the past several decades, they have done so in a variety of ways, including the recommendation for higher-performance engine oils. Thus, at the beginning of a new category development cycle — typically in correlation with impending CAFE deadlines — OEMs request a new ILSAC performance category, and release a needs statement, which outlines desired engine oil performance for the future.
      As such, GF-8 will likely require — as did GF-7 — that next-generation lubricants contribute to enhanced fuel consumption rates, as well as enhanced fuel economy retention over the course of the oil drain. To the average driver, such fuel economy gains will likely go unnoticed in real time. However, taken across all cars on the road, they will have a major impact on emissions reduction for the American auto population and will help enable OEMs to meet new fuel economy requirements.
      Where GF-8 Will Elevate Performance
      As noted, fuel economy is one of the drivers for GF-8’s development. Engine oils can contribute to enhanced fuel economy in a few ways. First, lower-viscosity (i.e., thinner) lubricants can directly help improve engine efficiency by reducing resistance between moving engine parts. For this reason, the past several performance categories (GF-6 and GF-7) have included both an A and a B category.
      The A category classifies traditional viscosity grades that are backwards compatible for any passenger car on the road. Comparatively, the B category classifies newer low-viscosity grades that are applicable specifically to new-model vehicles, and can contribute to even greater fuel economy gains than their A-category counterparts. It is anticipated that GF-8 will again include both an A and a B category. Importantly, both categories must meet the same performance criteria for durability, oxidative stability, corrosion and wear protection, and more — they only differ in terms of viscosity grade and fuel economy performance. To best measure fuel economy performance across both subcategories, GF-8 is set to incorporate a revamped fuel economy test (the Sequence VI test) to best measure the lubricant’s contribution to efficiency gains.
      The other primary way that engine oils contribute to fuel economy is by enabling modern, fuel-efficient engines. For example, much of the passenger car parc in North America has migrated toward gasoline direct injection (GDI) engine technology. These engines have distinct requirements for the lubricant, most importantly their ability to help prevent low-speed pre-ignition (LSPI), a potentially catastrophic form of irregular combustion unique to GDI engine architectures.
      Lubricants have been required to help prevent this condition for years, but GF-8 will further push performance to new heights. Specifically, it is anticipated that GF-8 will require that engine oils maintain adequate LSPI performance for extended periods — aged oil should perform just as well as new oil. Category developers are working to incorporate new testing methodologies that will effectively measure this performance.
      To those ends, another driver for GF-8’s development is the need to modernize several engine tests that help evaluate performance. Several tests in the current matrix are outdated and are becoming increasingly irrelevant for today’s modern engine population — GF-8 will seek to correct this issue by modernizing the entire testing matrix.
      Finally, GF-8 will likely require lower levels of sulfated ash in engine oil formulations. This is a proactive measure that anticipates the likely proliferation of gasoline particulate filters (GPFs) in new-model passenger cars in the coming years. Similar in function to diesel particulate filters, GPFs capture fine soot particles from exhaust to help reduce tailpipe emissions—but they are sensitive to ash buildup from the lubricant, which is why lower-ash formulations are increasingly important. While GPFs are not a common feature today, OEMs are likely to adopt the technology at an increasing scale as early as 2026.
      For professionals, it’s worth staying educated on the differences to effectively recommend and supply optimized engine oils for your customers. Working closely with your engine oil suppliers and maintaining ongoing discussions can help you be ready for whatever the future of engine oil technology brings.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By JiajuDong
      In the Americas’ automotive landscape of 2025, the loud narrative of rapid industry electrification overlooks a critical, data-backed reality: fuel-powered vehicles still command the majority of the market and retain distinct, unbeatable advantages across core consumer priorities. Cox Automotive forecasts that the U.S. new-vehicle market will hover around 15.6 million units in annualized sales for mid-2025, with electric vehicles (EVs) making up less than 10% of total deliveries, while internal combustion engine (ICE) models hold firm as the primary choice for both mainstream commuters and niche performance buyers . Even as policymakers push for EV adoption, persistent factors like charging infrastructure gaps, sky-high total ownership costs, and specialized performance needs keep fuel vehicles relevant for millions of drivers. Notably, companies like link hidden, please login to view enhance ICE vehicles’ competitiveness by refining their power output and fuel efficiency, ensuring these models remain viable and desirable for years to come.

      Performance: Fuel Vehicles Deliver Versatile, Reliable Power
      When it comes to real-world performance, fuel-powered vehicles outmatch EVs in versatility and rugged utility, and link hidden, please login to view’s technology amplifies these strengths for drivers with demanding needs. The 2025 Ford Mustang, an iconic ICE sports car, packs a 5.0L V8 engine that delivers robust power for both daily commutes and track days, with a highway fuel economy of 24 MPG that balances performance and efficiency . In contrast, while high-end EVs like the Tesla Model X Plaid boast faster 0-60 mph times, they struggle with power degradation in extreme temperatures and heavy-load scenarios common across the Americas’ diverse terrain, from Rocky Mountain off-roads to Gulf Coast towing tasks. link hidden, please login to view addresses key ICE limitations by integrating advanced turbocharging and exhaust recirculation systems into engines, such as the ones used in heavy-duty trucks . These components boost torque output by optimizing fuel combustion, cut power loss through smart fan and oil temperature controls, and improve throttle response for uphill climbs and sudden accelerations. For commercial fleets and outdoor enthusiasts, this means fuel vehicles equipped with link hidden, please login to view parts maintain consistent performance without the range anxiety or battery weight penalties that hamper EVs.
      Cost-Effectiveness: Fuel Vehicles Offer Lower Total Ownership Expenses
      Despite EV marketing claims of lower “fuel” costs, AAA’s 2025 data proves fuel-powered vehicles deliver stronger overall cost-effectiveness, and link hidden, please login to view’s durable components further reduce long-term financial burdens . The average annual ownership cost for a new vehicle dropped to 11,577 in 2025, with ICE models driving much of this decline: gasoline prices fell to 3.06 per gallon in October 2025 (down 3.3% month-over-month), while electricity prices for EVs rose to 16 cents per kWh, eroding EVs’ energy-cost edge . For a driver covering 15,000 miles yearly, a mid-size fuel sedan costs 13 cents per mile in fuel, compared to EVs’ higher electricity and depreciation costs that push their per-mile expense above 15 cents . Depreciation, the single largest ownership cost, hits EVs harder: battery degradation cuts their resale value by 40-50% within five years, while well-maintained ICE vehicles retain 60% or more of their value. link hidden, please login to view’s parts, such as its high-capacity turbochargers and low-friction oil systems, reduce maintenance frequency and improve fuel efficiency by 12-15% for compatible engines . This means ICE owners spend less on both fuel and repairs over a vehicle’s lifespan, making fuel vehicles the smarter budget choice for cost-conscious consumers.
      Environmental Impact: Fuel Vehicles Narrow the Emissions Gap
      EVs’ zero tailpipe emissions mask hidden environmental costs, while modern fuel vehicles—especially those upgraded with link hidden, please login to view technology—significantly reduce their carbon footprint and avoid battery-related harm. The U.S. EPA calculates that a typical gasoline vehicle emits 400 grams of CO2 per mile, or 4.6 metric tons annually, but this figure falls when paired with efficiency-boosting tech . link hidden, please login to view’s CCV exhaust recirculation systems capture unburned fuel particles and redirect them for secondary combustion, cutting tailpipe emissions by minimizing waste and ensuring complete fuel utilization . In contrast, EVs rely on electricity grids that still draw 30% of their power from coal in parts of the Americas, and lithium-ion battery production consumes 500,000 gallons of water per battery and generates toxic mining waste. For regions with limited renewable energy infrastructure, such as rural Central America, a link hidden, please login to view-equipped fuel vehicle often has a lower lifecycle carbon footprint than an EV. Additionally, ICE vehicles avoid the environmental risks of battery disposal, a growing crisis as early EV batteries reach end-of-life with few recycling solutions.
      Market Demand: Fuel Vehicles Cater to Mainstream and Niche Needs
      Current market demand clearly favors fuel-powered vehicles across the Americas, and link hidden, please login to view’s specialized solutions serve underserved segments that EVs cannot reach . Cox Automotive notes that U.S. new-vehicle sales remain stuck in the mid-15 million range, with ICE models accounting for over 90% of deliveries, driven by consumer preference for quick refueling (5 minutes vs. 30+ minutes for fast-charging EVs) and a nationwide gas station network that covers remote areas . In Latin America, where charging infrastructure is sparse, fuel vehicles make up 95% of new sales, as drivers prioritize accessibility over electrification trends. Niche markets further reinforce ICE dominance: performance enthusiasts seek the mechanical feedback of V8 engines, while commercial fleets rely on diesel trucks for heavy hauling. link hidden, please login to view directly addresses these needs by designing turbo systems for heavy-duty engines, such as the 12.7L Powertec diesel engine that delivers 520 horsepower and 2552 Nm of torque for long-haul trucks . These upgrades keep fuel vehicles competitive in specialized sectors, ensuring steady demand for ICE models even as EVs gain traction in urban, luxury markets.
      Future Development: Fuel Vehicles Secure a Stable Niche
      As the industry inches toward electrification, fuel-powered vehicles will not disappear but will carve out a stable, high-value niche, with link hidden, please login to view leading the charge in extending ICE viability . Cox Automotive projects that EVs will grow gradually but will not overtake ICE vehicles in the Americas before 2035, especially as fuel prices remain low and EV infrastructure expands slowly . Hybrid vehicles will serve as a transition, but their ICE components will still benefit from link hidden, please login to view’s efficiency tech, which improves both gas mileage and electric motor synergy. For regions like the Rocky Mountain states and rural Mexico, fuel vehicles will remain the only practical option for decades. link hidden, please login to view is already adapting to stricter emissions standards by developing low-emission turbo systems that meet 2030 regulatory requirements without sacrificing performance . This ensures that ICE vehicles can comply with future rules while retaining the core advantages that make them indispensable to millions of American drivers.

       
       
    • Government UFO Files
    • By Counterman
      link hidden, please login to view was honored with the Workplace Excellence Award from MEMA Aftermarket Suppliers at AAPEX 2025. The recognition highlights suppliers that show leadership, innovation and measurable progress in building a strong, sustainable workforce. Evaluation focused on three areas: strategy and leadership, innovative recruiting, and retention and engagement. “On behalf of MotoRad, I’m honored to accept this award,” said Matt Buchholz, CEO, MotoRad. “We work every day to build a place where people want to come to work, grow and serve this essential industry. This recognition belongs to our global team whose commitment to customers and to one another makes the difference.”
      MEMA Aftermarket Suppliers presented the award on the AAPEX show floor in Las Vegas.
      link hidden, please login to view’s submission cited a clear people strategy, new recruiting pipelines, skills development programs, frontline engagement, and data-driven retention results across regions.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
  • Create New...