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MEYLE Engineers Solve Tesla’s Squeaking Problem
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By Counterman
Photo caption: Dirk Damaschke (left) and Marc Siemssen
After more than 28 years at the helm, MEYLE AG majority shareholder Karl Gaertner is stepping down from the company’s executive board.
As of Sept. 1, board members Dirk Damaschke and Marc Siemssen are now managing the Hamburg, Germany-based parts manufacturer.
Gaertner is leaving operational management entirely in the experienced hands of his former board colleagues, Damaschke and Siemssen, who have been involved in company management and members of the executive board for several years now.
Gaertner will remain chairman of the executive board of the Wulf Gaertner Autoparts AG holding company, which is wholly owned by the family, and thus continue to support MEYLE with his expertise. The long-term transition is part of a generational change designed to prepare the company for the future.
In addition, Gaertner’s daughter, Lisa Gaertner, has joined the holding company’s supervisory board as a family representative.
“For nearly three decades, I’ve had the opportunity to work with many dedicated colleagues and help transform MEYLE into an internationally successful company that is well known among our customers worldwide for its innovation and quality. And now the time has come for me to pass on the torch,” Karl Gaertner said. “We, the owner family, plan to hand over MEYLE as a successful and internationally competitive company to the next generation. I’m delighted that Lisa Gaertner is assuming a new level of responsibility at the holding company and that we have found just the right team in Dirk Damaschke and Marc Siemssen to continue the brand’s success story.”
Siemssen called Gaertner “a visionary entrepreneur who has transformed MEYLE into the innovative, global company and powerful brand that we are today.”
“We’re assuming responsibility for the company in an exciting era of change that offers both challenges and opportunities for the entire automotive industry,” Siemssen asserted.
Damaschke added: “We’re starting from a strong position and have a wonderful team behind us. We feel like we’re in the best position to advance key issues like electric mobility, sustainability and international growth with full force.”
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By Counterman
MEYLE is expanding its product range to include the two-component brake discs for common BMW and Mercedes models.
The new brake discs “offer customers the usual OE qualities such as accurate fit, low offset, reduced weight and the associated fuel savings and decrease in CO2. At the same time, the new brake discs boast high performance, driving comfort and sophisticated design, as is typical of the MEYLE PD line,” the company said.
Thanks to its new products, MEYLE is expanding into the aftermarket for brakes with solutions in areas previously reserved for vehicle manufacturers with their original parts. Seven new references for
link hidden, please login to view are available for the BMW models 3 to 8 Series X3 to X5 and Z4; and for Mercedes C-Class and E-Class models. The brake discs feature an aluminum or stamped-steel hat riveted to the cast-iron friction ring.
Due to the high-quality surface coating, the ECE-R90-certified brake discs do not require degreasing, thus ensuring long-lasting protection against corrosion, according to MEYLE.
A higher percentage of carbon makes the two-component brake discs exceptionally resistant to heat distortion even in cases of higher thermal stress – for example, on steep mountain descents – for extended driving comfort without vibrations, according to the company. To ensure efficient installation at the workshop, 99% of the brake discs are equipped with a fixing screw.
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By Counterman
MEYLE recently launched the MEYLE HD control arm for the Tesla Model 3 and Model Y.
The new control arm is made of high-strength forged aluminum, and features a redesigned ball joint, larger-diameter ball stud and redeveloped bushings.
As a result, the optimized and reinforced MEYLE HD control arm is specially designed to handle the high stresses of the heavy and powerful Tesla vehicles, according to the company. Backed by a four-year guarantee, the control arm is designed to last longer, provide extended driving safety and deliver “a more fun driving experience.”
“You might remember – there was a lot of frustration in the global Tesla community a while ago,” the company said. “Drivers were reporting a great deal of squeaking and rattling coming from the premium manufacturer’s models.
“Our engineers at MEYLE were on the case right away and identified the Tesla control arm as the source of this nuisance. As always, they analyzed it and put it through an extensive multistage re-engineering process: the MEYLE HD principle. As a result, they developed a completely new technical solution that is now manufactured in our own production facilities.”
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By Counterman
Here in the Northeast, we start preparing for winter weather in the early fall. For homeowners, “winter prep” is a chore – servicing snowblowers, buttoning up the house and deck against ice and snow, and arranging for plow services to clear driveways. For others, it’s an opportunity to earn extra seasonal income. Many landscaping and construction companies, repair shop owners and some private individuals operate snowplow services during the “slow months” in their primary fields. Finally, there are snowmobile enthusiasts who actually look forward to the white stuff falling!
When it comes to seasonal merchandising and sales, light-duty snowplow parts represent one of the best returns on investment of any seasonal display. Four to eight feet of gondola space is enough to show off a modest inventory of essential plow parts, lighting and fluids. If salesfloor space is at a premium, prominently advertising that you stock these specialty items can attract enough attention to start a conversation.
Stocking the most popular of these items is critical for realizing maximum sales. Plow operators don’t keep “banker’s hours,” and most of their workday is spent in the dark. Early mornings and late nights mean breakdowns occur when parts stores are closed, and I’ve had many a customer waiting in the parking lot when I arrived, eager to get a hydraulic hose and fluid, a solenoid or coil, so they can get back to plowing their customers’ properties. Downtime means lost revenue, so if you stock it, you’ve sold it!
Plow parts are mainstream enough for many SKUs to be stocked at the warehouse level, so replenishment or non-stock orders can be obtained same day or next day if your warehouse has invested in a stocking inventory. Many independent stores buy plow parts directly from a specialty distributor, so they place a large stock order at the beginning of the season, and special-order slower-moving parts on an as-requested basis. Return terms for these orders may vary, so selecting your stocking inventory carefully is the best way to avoid holding obsolete parts from year-to-year. Fluid, hoses and fittings, motors, solenoids and coils, lights, plow markers, trip springs, pins and shoes are some of the most commonly requested essential items.
Once the roads, parking lots and driveways have been cleared, for many of our customers it’s time to hit the snowmobile trails. Here in upstate New York, snowmobiles are a regular part of our local winter economy, bringing tourist dollars to our communities. Local riders already know you as a reliable source of parts and supplies for their sleds, but out-of-towners might be caught scrambling for a last-minute drive belt, spare spark plugs or injector oil. Your reputation in the community serves you well when these riders make “pit stops,” mingling with the locals and asking for advice.
The extreme temperatures that signal snow season also can be rough on the tow vehicles and trailers that bring snowmobilers to your town. Whether selling them DIY parts at your counter or recommending one of your commercial accounts to perform needed repairs, you’re capturing a part of that tourist dollar.
Parts opportunities for snowmobiles are very similar to other powersport units. Spark plugs, drive belts, lighting, oil and fluids are our best-selling items in this category. Two-stroke sleds had been the industry standard since the 1950s, but four-stroke engines have become an important part of the market over the past 20 years. These engines offer increased reliability and horsepower, less maintenance and lower emissions than the two-strokes of the past. All snowmobiles can offer us spark plug and drive belt sales opportunities, but two- and four-strokes have very different needs when it comes to engine oils. Like other two-stroke equipment, snowmobiles burn a gas-oil mixture. Oils specifically designed for two-stroke snowmobiles feature low-temperature pour points, clean-burning formulas to prevent carbon deposits and fouling, and create less smoke and odor, which is a bonus for the people riding behind you.
Four-stroke sleds have a traditional crankcase/sump design, and use a recirculating motor oil, which also means the opportunity for an oil-filter sale. Recommending oils (and coolant) for four-stroke snowmobiles is very much like navigating today’s automobile-fluids market. Manufacturer-specific approvals and compatibilities need to be considered, and if you don’t have the appropriate product, referring your customer to the local powersports dealer is the best thing you can do for your customer.
If your market warrants the investment, including some of these specialty oils and fluids in your inventory along with other powersport and plow-related SKUs will help to make your store more profitable no matter the weather!
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