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Advance Invites Motorists To Share ‘Drive Of Your Life’
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By Advance Auto Parts
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, the official auto parts retailer of NASCAR, and official partners of the NTT INDYCAR SERIES and Indianapolis Motor Speedway, is kicking off the summer travel season by offering its Speed Perks loyalty rewards members the chance to win a bucket-list motorsports experience to “Do the Double.”
This press release features multimedia. View the full release here: link hidden, please login to view
On May 26, Advance will send one winner and their guest on a free VIP experience to attend the 108th running of the famed Indianapolis 500 before traveling to North Carolina to watch the Coca-Cola 600, one of NASCAR’s crown jewel events, held at Charlotte Motor Speedway. Fans can enter for their chance to Do the Double from May 1-12 at link hidden, please login to view. Race fans can enter up to three times per day during the program.
To be eligible to win, entrants must be members of Advance’s Speed Perks loyalty rewards program. Speed Perks is free to join, and upon signing up, new members will receive $5 off their first in-store or online purchase of $20 or more. Race fans can sign up for Speed Perks at link hidden, please login to view.
For race car drivers, doing the double involves competing in both the Indianapolis 500 and Coca-Cola 600 in the same day. It is one of the most challenging feats for any race car driver to attempt, given the significant differences between open-wheeled INDYCAR SERIES cars and NASCAR stock cars. In fact, only four drivers have completed the double since 1994.
This includes three-time NASCAR Cup Series™ champion Tony Stewart, who won the 1997 INDYCAR SERIES title prior to beginning his hall-of-fame NASCAR career. Stewart is partnering with Advance on link hidden, please login to view and is the perfect ambassador for the program.
Stewart has done the double twice. His first attempt came in 1999 when he became the first driver to complete both races in the same day, finishing ninth and fourth, respectively, in the Indianapolis 500 and Coca-Cola 600, driving a total of 1,090 miles.
Stewart repeated this feat in 2001 and bettered his mark from 1999. He finished on the lead lap in sixth at the Indianapolis 500 before jetting off to Charlotte for the Coca-Cola 600. He improved that finish as well, coming home third in the 600-miler. Stewart completed all 1,100 miles – breaking his own record for most racing miles driven in a single day.
“This is the chance of a lifetime for a fan to also complete the double by having a front-row seat at the Indianapolis 500 and Coca-Cola 600,” Stewart said. “Advance Auto Parts has put together a fantastic program that is truly unique. Doing the double is history in the making and thanks to Advance, a fan and their guest will get to experience it all in real time. They’ll both be able to say, ‘I was there.’”
“Historically, doing the double has been a journey reserved for only the world’s most talented and dedicated race car drivers, like Advance brand partner Tony Stewart,” said Junior Word, Advance’s executive vice president, U.S. stores. “Now, one lucky Speed Perks member will have the unique opportunity to ‘get in the driver’s seat’ to experience their own version of the double. Advance is thrilled to work alongside our partners at NASCAR, INDYCAR and Indianapolis Motor Speedway to give two race fans the memory of a lifetime.”
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 30, 2023, Advance operated 4,786 stores and 321 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,245 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at link hidden, please login to view.
View source version on link hidden, please login to view: link hidden, please login to view
Investor Relations:
Elisabeth Eisleben
T: (919) 227-5466
E: [email protected]
Media Relations:
Darryl Carr
T: (984) 389-7207
E: [email protected]
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By Counterman
or our commercial customers, price and quality are two of the most important considerations when purchasing parts from you (and your competitors). The third is availability, but at least we have some control over what gets stocked in our stores. Barring supply chain issues and material shortages, keeping the right mix of parts available is up to our buyers and inventory specialists. Unless your store’s pricing strategy is out of line with the competition, pricing (and quality) complaints fall squarely on the vendor/manufacturer.
This is not to say that if you are experiencing price, quality, or availability issues with a current vendor that you shouldn’t already be looking for alternate sourcing for the affected SKUs or product lines. During the latest UAW strike, GM and Stellantis parts warehouses were crippled by walkouts, leaving their dealer networks scrambling to provide parts for their customers. Many dealerships were forced to bolster their inventories with quality aftermarket-equivalent products just to keep work flowing through their service departments.
link hidden, please login to view For the aftermarket, this was a perfect storm of opportunity. There was less competition from the local dealership in terms of parts sales, and those same dealers were calling on aftermarket suppliers more often for parts they could not readily obtain through their OEM channels. Due to the perception that OE parts are the best option for their vehicle brand (and a need to provide the same level of service, warranty coverage, and quality) these requests were often for premium product lines. Dealerships are generally unwilling to risk their reputation by installing bargain-basement parts, and the expectation that dealership parts and service will carry a premium price tag silences many objections well ahead of the sale. Independent shops specializing in repair or resale of luxury and performance brands also enjoy a more quality-conscious clientele willing to pay a premium for their services.
There is, however, a subset of dealerships (and some general repair shops) for whom price trumps all other considerations. Your local “buy-here-pay-here” used car lot might come to mind, reconditioning and “flipping” (usually lower-end) auction vehicles, while offering very limited warranty terms. For this market, requests will usually gravitate toward the “least expensive” parts option. Even the most quality-conscious shops sometimes need to hit a “price-point” to stay competitive, and we all have that DIY customer who just wants “the cheapest thing that fits” because they are “trading it in soon” (even though they’ve been telling you that each time they’ve been in for the last three years!).
In an effort to accommodate all types of customer needs, we are likely to offer multiple lines for most of our “commodity” parts. Filters, brakes, chassis parts, belts, lighting, wipers, and fluids are some of the most common categories in which we offer diverse price and quality options. This isn’t necessarily an issue of price versus quality, but rather comparing the value realized from an item’s price and its quality. For maintenance items like filters, an installer might have a “menu” pricing schedule for oil changes, air and cabin filters, and wiper blades. These services generally include labor at no “additional” cost, and the parts already have a recommended service interval. Selling at a fixed price can be tricky when the costs are variable, so shops often use value-line parts for these services. If the shop advertises “any air filter $49.95 installed,” you can bet they will choose your $12 store brand filter over the $25 premium filter whenever they can! These parts will likely provide sufficient service life, and the cost savings to the shop offsets some of the lost labor revenue. On our side of the counter, oil is usually marketed as a loss leader priced to get customers through the front door. Shops treat oil changes the same way, as an opportunity to get the vehicle in the shop to upsell more profitable work.
We would never knowingly offer a product that doesn’t meet some sort of minimum quality standards, nor would we recommend a product that won’t meet a customer’s (reasonable) expectations. The use of “features and benefits” as a selling tool helps classify the customer’s needs, explains the differences in pricing and quality, and minimizes disappointment by customers who expected premium performance and extended service life from the bare-bones product they selected based on price alone.
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