By
Counterman
WIX Filters is expanding its support for World of Outlaws by adding sponsorship of the Late Model Series presented by DIRTVision to its previous years’ backing for the NOS Energy Drink Sprint Car Series.
“World of Outlaws is truly ‘The Greatest Show on Dirt’, offering fans some of the most adrenaline-pumping, tire-spinning, nitro-burning open-wheel racing on the planet,” said Carmina Lopez, brand manager for
link hidden, please login to view. “We’ve expanded our sponsorship with World of Outlaws to showcase how our filters leave our competition eating our dust and guide drivers all the way to their own checkered flags.”
Starting Lineup and Fan Drawings
WIX Filters will present the starting lineup at the track and on DIRTVision, the exclusive live streaming home of the World of Outlaws, for the nightly feature in both circuits. This builds on WIX Filters’ continued sponsorship of the third heat at every Sprint Car Series race night.
At select events, dirt racing fans can take a selfie with the WIX Filters sprint car and enter drawings for swag, including a racing pennant signed by the top drivers in both series.
Additionally,
link hidden, please login to viewwill be featured as a sponsor on every World of Outlaws event broadcast on CBS Sports Network and DIRTVision.
Technical Sponsor and Filters for Motorsports
WIX Filters has served as a technical sponsor of World of Outlaws racing teams dating back to the circuit’s inception in the late 1970s. This experience enables WIX Filters to offer oil and air filters designed to stand up to the high RPMs and demanding conditions encountered throughout the world of motorsports.
Support for DIRTcar HP Engine Builders Program
WIX Filters is also supporting the DIRTcar HP Engine Builders program for dirt track racing’s premier divisions. This initiative promotes collaboration between aftermarket parts manufacturers, dirt track race car builders, suppliers and sanctioning bodies to help improve engine technology and support the development of the sport.
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