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Perfect Stop Kicks Off Annual Powersports Giveaway
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Counterman
The Young Auto Care Network Group (YANG), a community of the Auto Care Association geared toward the under-40 industry professional, announced that its annual sponsorship program has been updated to a year-round opportunity.
Previously, YANG sponsorships were only available during the fall of each year. The update to the sponsorship program allows companies the flexibility to show their support of the YANG community and to continue to provide opportunities for young professionals in the auto care industry to exchange information, contacts and experiences for both professional and social engagement.
“We must ensure that the next generation of leadership has the tools and mentoring it needs to advance the independent auto care industry,” said Bill Hanvey, president and CEO of the Auto Care Association. “YANG offers the opportunity for those under the age of 40 to network, share best practices and develop a support system to ensure our future.”
Corporate sponsors of YANG receive heightened brand visibility and exposure to decision-makers across all segments of the auto care industry, exclusive discounts, featured content and more.
The support of corporate sponsor enables YANG community members to:
Learn best practices from the industry leaders and peers Garner exposure for your company Build relationship that enable future success for your company Value the opportunity to be a part of something bigger than themselves Programs directly supported by the YANG sponsorship program include:
Professional development and industry education geared toward the under-40 crowd available in conjunction with Auto Care Connect YANG Mentorship Program, which provides opportunities for members to be matched with veteran members Scholarship opportunities such as Next Step Program and Leadership 2.0 YANG Regional Meet-Ups in local areas to connect and engage with peers YANG Professional Series, which offers quarterly virtual sessions throughout the year The annual sponsorship program offers five tiers of engagement: Bronze, Silver, Gold, Platinum and Diamond.
Sponsorship benefits within these tiers can range from logo recognition on YANG’s webpage, to recognition in YANG specific email campaigns, and on site at the yearly AAPEX and Auto Care Connect events.
To learn more about the annual sponsorship opportunities and view our sponsorship packet, visit
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By Counterman
MAHLE Aftermarket announces the remaining two winners of the inaugural “Powered by MAHLE” Engine Giveaway.
The winner of a 302 Ford small-block engine is based in Killingworth, Connecticut, and can look to take home an engine backed with 315 horsepower and built by the technicians at Jasper Engines & Transmissions.
The Gen III HEMI 7.0L engine built by Moonshine Speed Shop is going to one lucky winner in Curran, Michigan.
“Congratulations to the winners of these premium engine parts,” said Jon Douglas, president, MAHLE Aftermarket North America. “It was awesome to be able to partner with some of our Team MAHLE members to pull together such a memorable program filled with some incredible prizes. As our inaugural ‘Powered by MAHLE’ engine giveaway comes to a close, we are very pleased with the response we have gotten from our customers and fans and want to also express our gratitude to everyone who enter our sweepstakes and made it such a success.”
In addition to the engine, all four winners of this year’s sweepstakes program received a one-night hotel stay and entry to the Performance Racing Industry (PRI) show in Indianapolis, which took place Dec. 7-9 at the Indiana Convention Center.
Winners who attended this year’s PRI show also were invited to a special “meet-and-greet” with a few “Team MAHLE” partners – the likes of which included members of Kalitta Motorsports, John Force Racing, Tony Stewart Racing and others.
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