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Advance, Building Homes For Heroes Announce Home Giftings
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By Counterman
Advance Auto Parts has unveiled a 60-second documentary-style video and campaign featuring former Marine sergeant and world-renowned climber Kirstie Ennis.
Titled “The Climber,” the video chronicles Ennis’s journey from serving in the U.S. Marine Corps and the loss of her leg above the knee after her helicopter went down in Afghanistan. It also captures her recovery and focus on tackling the Seven Summits, the highest mountain in each of the seven continents.
“Kirstie is one of the most inspiring figures in society today,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. “She has been a great partner of the Advance brand for several years, and we’ve witnessed first-hand how Kirstie defines what it means to be a diehard. There is a strong correlation between Kirstie’s relentless drive and the hallmarks of our DieHard brand – reliability, durability and specifically, power. This mini-documentary provides an authentic look at Kirstie, which we believe will be motivational to many people.”
The video includes footage from Ennis’s first attempt at summiting Mount Everest in 2019. Ennis and her group came within 600 feet from Everest’s peak when her climbing party ran out of oxygen and had to retreat. She has since announced her intention to return to Everest this April. A successful summit would result in Ennis conquering each of the Seven Summits.
“I enjoyed this opportunity to partner with Advance and DieHard in a unique way to share my story,” said Ennis. “Advance has been part of my journey for several years, and I admire their dedication to supporting members of the military. My hope is that this video inspires people to accomplish their goals, even when the path is full of obstacles and challenges.”
The video can be seen on
link hidden, please login to view, as well as link hidden, please login to view, link hidden, please login to view and link hidden, please login to view. Advance will also debut the video in movie theaters beginning February, appearing before several anticipated Hollywood film releases. The mini-documentary was created by TMA, a Dallas-based creative agency partner for Advance and DieHard. *Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By NAPA
There comes a point in a DIYer’s life when it is time to put down some wrenching roots in the form of a garage tool box. You may have walked into a friend’s garage or workshop and been in awe of a tool box the size of a tractor trailer. But even owners of serious tool investments had to start somewhere building their collection. Here’s how to build a tool box matched to your garage and your project needs.
Consider The Space
Before you start to build your own tool box you need to take stock of your situation. Your available garage space is going to guide your tool box options. Take time to measure the spaces you are considering to place a tool box, including overhead height limitations. Some tool boxes have hinged lids so you need to account for overhead space if you plan on opening it. If you are planning on placing the tool box on a table or shelf, make sure it is well reinforced to handle the weight of a fully loaded box.
Now that you know what kind of space you have available, let’s look at how to build a tool box that suits your needs.
Workbench Top Tool Box link hidden, please login to view
Starting small is perfectly fine. A good starting point can be a
link hidden, please login to view with drawers. It fits easily on a shelf or a work bench while giving your tools a home base. This is a great step between a portable tool kit and a dedicated garage tool box because it can still be picked up and taken along for a mobile repair. When the time comes to grow your storage space a great next step is adding a rolling bottom base cabinet and simply dropping your current portable tool box on top.
Rolling Cart Tool Box
Sometimes a good starter garage tool box is a
link hidden, please login to view. This is especially true if you need to tuck your tools away in a corner when not in use or if your workspace isn’t always in the same place. If you find yourself working in the driveway one day and in the garage the next day, having a rolling tool cart makes sense. The key here is flexibility and mobility. Nice big casters make for easy rolling on uneven surfaces and across expansion joints. Most rolling tool carts are open at the bottom making a great place to store bulky items like jack stands or work lights and cords. The top doubles as a workbench where you can lay out components and stage tools. Depending on the layout there may be an open storage space under a hinged top, which is great for storing sockets and wrenches. There will likely only be three or four drawers, so you will need to be thoughtful about what tools you need for your projects. But the best part about a rolling cart is that it is always handy no matter how big your tool collection. Even if you graduate to a monster technician box, a rolling cart is the perfect portable job organizer. Stacked Chest Tool Box
If you have been collecting tools for years you may have already amassed quite a stack of tool bags, molded cases, tool rolls, and more filled with tools. If it is time for your nomadic tool collection to find a home, a stacked tool chest may be just the thing. This is the classic two-piece setup most people picture when you think of a mechanic’s shop. A
link hidden, please login to view with drawers with a separate link hidden, please login to view on top are nearly universal. The key with this combination is drawer space, lots and lots of drawer space. This lets you split out all those tools into their own spot so you don’t have to dig through them anymore. Hybrid Tool Box
For some people there will always be the need to take your tools on the road. Luckily Milwaukee’s PACKOUT system lets you build a tool box kit that is perfectly suited to your needs at home or on the go. Pick up a
link hidden, please login to view and a link hidden, please login to view for the perfect hybrid home-travel tool box. The PACKOUT modular storage system work like building blocks allowing you to create an entire wall of tool storage that is ready to go when necessary. Get Organized
No matter which tool box you choose you will want to keep things orderly. Organization will come down to your own preferences, but with your new found tool storage space it is recommended to label the drawers to cut down on search time. You can also buy or build
link hidden, please login to viewto help keep things in their place. Check out all the
link hidden, please login to viewavailable on link hidden, please login to view, or trust one of our 17,000 link hidden, please login to view for routine maintenance and repairs. For more information how to build your first garage tool box, chat with a knowledgeable expert at your link hidden, please login to view. Photo courtesy of
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By Counterman
Advance Auto Parts, the “Official Auto Parts Retailer of NASCAR,” received the 2022 Marketing Achievement Award at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.
In its third season as an official partner, Advance has demonstrated its commitment to grassroots racing, supporting drivers and tracks in local communities across the United States and Canada. The entitlement partner of the Advance Auto Parts Weekly Series (NAAPWS), Advance most recently partnered with the NASCAR Drive for Diversity Driver Development Combine, developing new storytelling opportunities and helping to livestream the event for the first time in program history.
“Advance Auto Parts is very honored to receive this award,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance. “Since becoming a partner of NASCAR, our team has been focused on supporting grassroots racing through programs like Advance My Track Challenge and the Drive for Diversity Combine. As the official auto parts retailer of NASCAR, we look forward to our continued partnership, leading programs that advance local racing while serving as the auto parts provider of choice for race fans.”
For a second season, Advance promoted the “Advance My Track Challenge,” focusing on local racetracks and communities to raise awareness of and celebrate grassroots racing. Through a consumer voting program, the organization awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to local Advance stores for free admission to the speedway’s celebration event. The program generated more than 220,000 impressions on NASCAR.com and NASCAR social media channels.
“Since becoming an official partner, Advance Auto Parts has been a big supporter of grassroots racing, raising awareness of local racing communities and providing young drivers with the opportunity to showcase their talent,” said Michelle Byron, vice president, partnership marketing at NASCAR. “After recently wrapping the 2022 Advance Auto Parts Drive for Diversity Combine, we’re thrilled to see what’s next as they continue to find creative ways to grow their presence in the sport.”
After introducing a new brand campaign in June with its No. 1 fan Ed Vance, Advance hosted Ed at the Coke Zero Sugar 400 at Daytona International Speedway and captured live content with him throughout the weekend. In a matter of months, Ed quickly began to be recognized at tracks, becoming a staple character among race fans.
Closing out the year, Advance served as the primary sponsor of the NASCAR Drive for Diversity Driver Development Combine, continuing to expand its presence in the sport. Advance was on-site throughout the event, capturing content as drivers prepared for and participated in the combine. Through its sponsorship, the company gave NASCAR the ability to evaluate additional drivers for the combine as the league also selected additional winners compared to previous years.
This is the first time Advance has been awarded the NASCAR Marketing Achievement Award. Previous winners include Anheuser-Busch, Comcast; Coca-Cola; Fox Sports and NBC Sports; Mars, Incorporated; Mobil 1; and Toyota.
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