Continental Retools REDI-Sensor Website To Deliver More Robust Education
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By Counterman
link hidden, please login to view announced the launch of its newly redesigned website. The new site reflects the company’s continued investment in delivering an accessible digital experience for customers and partners. Designed with performance and ease of use in mind, the enhanced website features a streamlined interface, refined navigation and a fully responsive design optimized for desktop and mobile devices.
Key Features
Advanced Store Locator – IP-enabled map that displays the nearest store locations. Online Ordering Access – One-click entry to Rapid ordering platforms and customer registration portal for account setup. Product & Promotions Hub – Centralized access to brands, product categories, monthly specials and loyalty programs. Digital Strategy
“This launch represents a significant step forward in our digital strategy, ensuring our online presence reflects the same high standard of service we deliver every day,” said Vikrant Aggarwal, president and CEO of XL Parts | The Parts House. “By bringing our brands together on one cohesive platform, we are strengthening our market presence and creating a more connected, efficient experience for the customers and communities we serve.”
Customers can explore the refreshed platform at xlparts.com or thepartshouse.com.
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By Counterman
The
link hidden, please login to view (AACF) announced that more than $70,000 was raised during the Independent Midas Dealers Association (IMDA) Convention & Trade Show 2026, held April 19 to 21 in Savannah, Georgia, as Midas celebrated its 70th anniversary. This marked the second consecutive year AACF was the event’s official charity. Support from Midas and IMDA members highlights the commitment within the aftermarket industry to care for its own.
Midas and IMDA Support for AACF
“We are incredibly grateful for the continued support from Midas and the IMDA community in welcoming AACF back for a second year,” said John Kairys, executive director of AACF. “The opportunity to be part of this event and connect directly with franchisees, leadership and partners is invaluable. It speaks volumes about the culture of this organization and the genuine commitment to supporting one another across the industry.”
AACF Booth, Donations and Prize Drawings
Throughout the event, IMDA members, franchisees, suppliers and corporate partners visited the AACF booth to learn more about the foundation’s mission, contribute donations, and participate in prize drawings. The event also provided a platform for AACF leadership to connect directly with those who make up the Midas network.
Kairys joined Jeff Genuario, incoming IMDA president, and Adam Stranik, outgoing IMDA president, on stage to share the foundation’s impact and highlight real stories of individuals and families supported through AACF. “As we celebrate 70 years of Midas, it’s important to recognize the people behind our success,” said Genuario. “Supporting AACF allows us to extend that commitment beyond the shop and into the lives of our teammates and their families when they need it most.”
Stranik added, “The automotive aftermarket is built on strong relationships, and
link hidden, please login to view plays a critical role in supporting those within our industry facing unexpected hardship. We’re proud to continue this partnership and to see the incredible generosity of IMDA members make a real difference.” Funds to Support Aftermarket Professionals and Families
The funds raised during the event will directly support aftermarket professionals and their families facing life-changing challenges such as medical emergencies, natural disasters and catastrophic events.
“The generosity shown throughout this event speaks volumes about the character of this industry, and partnering with AACF allows us to extend that support beyond the shop and into the lives of those who need it most,” said Lenny Valentino Jr., Midas president and COO. “Our commitment doesn’t end here,” he continued. “We’ll continue supporting AACF and the people who depend on it today and always.”
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By Counterman
The
link hidden, please login to view launched an updated website designed to improve access to education and workforce resources for students, schools and industry partners across the transportation sector. The new site focuses on usability and clearer navigation, with content organized to support development, accreditation and collaboration. According to the foundation, the redesigned site focuses on usability and clearer navigation. The content is organized to support career development, program accreditation and industry collaboration.
“The new Foundation website was designed to provide a wealth of resources that help develop, connect and create opportunities for students, schools and local businesses,” said Mike Coley, president of the ASE Education Foundation.
Industry Partner Engagement
For industry partners, the site provides guidance on how businesses can work with schools, students and the ASE Education Foundation. It also includes a directory of organizations that currently support the foundation’s mission.
“The ASE Education Foundation impacts more than 100,000 students across more than 1,800 ASE-accredited programs,” Coley said. “In developing this website, we wanted to provide a greater depth of information for all stakeholders in an easy-to-find format.”
Resources for Students Exploring Automotive Careers
One section of the site is dedicated to students, with information on accredited programs, career pathways and the role of ASE certification in professional development. The site also includes:
Clearly listed scholarship opportunities Career planning resources Student success stories An option for students to share their own experiences Coley said the site was developed with the ongoing technician shortage in mind, emphasizing visibility into education and certification pathways.
Tools for Schools and Instructors
A separate section is focused on schools and instructors, outlining the accreditation process and benefits of participating in ASE-accredited programs. The site also includes information about the annual ASE Instructor Conference and contact details for ASE field managers.
A new interactive field manager map allows users to click on a state to identify the ASE field managers assigned to that region.
The post
link hidden, please login to view appeared first on link hidden, please login to view.
link hidden, please login to view -
By Counterman
The
link hidden, please login to view launched an updated website designed to improve access to education and workforce resources for students, schools and industry partners across the transportation sector. The new site focuses on usability and clearer navigation, with content organized to support development, accreditation and collaboration. According to the foundation, the redesigned site focuses on usability and clearer navigation. The content is organized to support career development, program accreditation and industry collaboration.
“The new Foundation website was designed to provide a wealth of resources that help develop, connect and create opportunities for students, schools and local businesses,” said Mike Coley, president of the ASE Education Foundation.
Industry Partner Engagement
For industry partners, the site provides guidance on how businesses can work with schools, students and the ASE Education Foundation. It also includes a directory of organizations that currently support the foundation’s mission.
“The ASE Education Foundation impacts more than 100,000 students across more than 1,800 ASE-accredited programs,” Coley said. “In developing this website, we wanted to provide a greater depth of information for all stakeholders in an easy-to-find format.”
Resources for Students Exploring Automotive Careers
One section of the site is dedicated to students, with information on accredited programs, career pathways and the role of ASE certification in professional development. The site also includes:
Clearly listed scholarship opportunities Career planning resources Student success stories An option for students to share their own experiences Coley said the site was developed with the ongoing technician shortage in mind, emphasizing visibility into education and certification pathways.
Tools for Schools and Instructors
A separate section is focused on schools and instructors, outlining the accreditation process and benefits of participating in ASE-accredited programs. The site also includes information about the annual ASE Instructor Conference and contact details for ASE field managers.
A new interactive field manager map allows users to click on a state to identify the ASE field managers assigned to that region.
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By Counterman
Dash4, a brand specializing in brake systems with over 25 years in the U.S. market, has transitioned from Dash4.net to
link hidden, please login to view to strengthen its position. The move aims to bolster the brand’s global presence, enhance accessibility to product information and elevate visibility for customers. New Dash4 Platform Improves Access to Product Data
The revamped website offers a more streamlined digital experience that supports distributors, jobbers and technicians. The platform provides faster access to product information, expanded coverage data, and detailed specifications across
link hidden, please login to view. The site layout improves navigation and helps users find technical details with less effort, the company said. Upgrades Highlight Premium Brake Components
Dash4 upgraded the platform to showcase its premium brake pads, rotors and friction components. The company manufactures all products to match or exceed original equipment quality standards. The lineup carries international certifications and undergoes testing in the U.S. to ensure consistent performance and reliability.
Company Leaders Emphasize Strategic Expansion
According to the company’s marketing manager, “Moving to Dash4.com is a strategic step that strengthens our global presence. With expanded resources, updated product data and improved navigation, Dash4 continues to deliver reliability and performance to the industry.”
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