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ASE Adds 50th-Anniversary Materials To Online Toolkit
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By Counterman
NTN, the parent company of BCA Bearings, has announced the addition of 12 new product SKUs to the BCA aftermarket product line.
BCA’s May 2022 release includes wheel-hub assemblies for import and domestic applications, and represents premium coverage for more than 3.4 million vehicles in operation, including four first-to-market offerings, according to the company.
“The SKUs included in our May release support our commitment to adding late model coverage and staying ahead of aftermarket demand.” said Rina Dafnis, assistant product manager – automotive aftermarket. “We are first-to-market with four of these 12 new SKUs, which gives BCA and our customer-base a competitive advantage in the aftermarket.”
These new SKUs enhance BCA’s coverage for popular Asian brands, including Nissan/Infiniti, Kia and Honda. On the domestic front, coverage for 1.35 million Chevy Equinox and GMC Terrain crossover SUVs arrives just as these vehicles begin to enter the aftermarket sweet spot for wheel-bearing replacement.
BCA Bearings by NTN is a trusted supplier of OE-quality parts to the automotive aftermarket, providing a constantly expanding full line of premium wheel hubs, bearing and seals for domestic and import applications. Complete product and catalog information for the BCA Bearings product line can be found at
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has introduced an Advanced Driver-Assistance Systems (ADAS) Specialist Certification test (L4).
The test is designed to identify technicians who possess knowledge of the skills required to diagnose, service and calibrate ADAS on automobiles, SUVs and light-duty trucks.
“Because ADAS service is becoming a very important vehicle repair service, our stakeholders requested that we develop a certification test that demonstrates that automotive service professionals are qualified to perform ADAS service,” said Tim Zilke, ASE president and CEO. “We worked closely with service technicians, service representatives from vehicle and engine manufacturers, aftermarket trainers and technical educators to develop questions that deal with practical problems experienced by technicians in their work with vehicles that include ADAS.”
The ASE ADAS Specialist test (L4) will cover content focused on the diagnosis, service and calibration of radar, camera, ultrasonic and other advanced driver-assistance systems. Many of the questions relate to a sample vehicle with advanced driver-assistance systems technology used by most manufacturers. This vehicle is described in the
link hidden, please login to view that is provided as an electronic pop-up during the test.
To register for the ADAS Specialist test (L4), automotive service professionals must have passed either the Automobile Electrical/Electronic Systems (A6) or Collision Mechanical and Electrical Components (B5) test.
There is a
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By Advance Auto Parts
ONLINE ONLY: Save 15% OFF on your Order! Use Code SAVE15
link hidden, please login to view Valid through May 1st, 2022 at 11:59pm ET.
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Keeping a car up and running can be expensive, even when you’re buying and installing the new parts yourself. But, with an Advance Auto Parts coupon code, you’ll be able to save more on the parts you need to keep your car on the road. Advance Auto Parts is the leader in automotive parts and we offer some of the best prices on everything from lawn and garden batteries to brakes. And, with our exclusive Advance Auto Parts coupons and discount codes, your savings will be even more substantial. Just browse our latest Advance Auto Parts promo codes above to find the discount or offer that you can use. Then, just apply your promo code when prompted during checkout to see just how much you’ll save. Take advantage of Advance Auto Parts discounts today so you can keep your engine purring for less.
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By Counterman
PRT announced it has added complete strut assemblies for the 2019-2020 Nissan Altima.
The launches apply to front right and front left positions and fit the Platinum, S, SL and SV trim levels, among others.
With the product introductions, PRT has added new coverage for 275,000 vehicles in North America, according to the company.
PRT is a brand of the ADD USA group, one of the largest exporters of complete strut assemblies in the world. PRT products are manufactured under the strictest OE quality processes required by the main automakers, according to the company.
“As an OEM supplier, we are continually investing in research and development of new products,” said Bruno Bello, director of global category and marketing at PRT. “These first-to-market applications reinforce the commitment of PRT for the best quality, technology and innovative solutions to the aftermarket.”
For more information, call 770-238-1611 or visit
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By Counterman
Online ordering is a great way of marketing your products to both commercial and retail customers. It’s a convenient way for them to engage with your store and your merchandise on their own terms.
For the customer, there are many advantages to using your online portals over calling or visiting your location. They don’t need to leave their shop or home, they don’t have to wait on hold and they don’t need to rely on your personnel to guide them to the correct parts, pricing and availability information.
Convenience, Speed, Availability
Online ordering attracts the sort of consumer who is in search of convenience, speed and availability. These are the people who don’t necessarily want to spend a lot of time in-store or on the telephone. This could be a commercial account that wants minimal interruptions to their workflow and needs parts found, quoted and delivered quickly. It also could be a retail DIY customer with very well-defined needs, shopping for a specific brand or price point, or simply researching a future purchase.
For the store itself, online ordering may reduce the number of incoming calls or “drop-in” visits, and it may expose your store to new clientele who might not have otherwise purchased from you. You may consider fewer calls and visits as a negative outcome, but in reality, both of these outcomes can actually improve profitability.
Existing customers who have embraced your online resources are still buying – they’re just buying differently. By placing their own orders remotely, they’re also giving your parts specialists an added opportunity to serve another customer (on the phone or in person), and to perform daily storekeeping tasks. A reduction in commercial phone traffic also allows your in-store personnel to spend additional time working on more complex parts requests, and helping close sales with those customers who require additional attention.
There are drawbacks to online sales. Online shoppers don’t get your closely managed “in-store” experience, and they may receive less exposure to your other products, services and marketing. This has more impact on the retail trade, as commercial customers are most likely contacting you to fulfill immediate and specific needs, and are less interested in impulse items or the attractiveness of your plan-o-grams.
For both types of customers, their “relationship” with your store might be put at risk if they don’t feel connected in a meaningful way. It’s important to use these online purchases as a gateway to building confidence and recognition for your store as a partner in vehicle repair and maintenance.
Implied Commitment
Offering your inventory online also represents an implied “commitment” to the customer. Online pricing and inventory availability must accurately reflect what’s actually on your shelves. Accurate inventory counts are crucial to any store operation, but some online sales also require an added element of scheduling. When an online platform allows for the customer to order non-stocked parts to be delivered from your DC or another store location, it creates an expectation of arriving at your store on schedule. The online portal has made the customer a promise that your store now must fulfill.
Acknowledging or accepting any incoming order must be done promptly, and final processing or delivery of that order must be completed as promised. Keeping the customer informed in the event of any delay is even more crucial to online success, because of the “remote” nature of the transaction.
It can be extremely frustrating to get a quote or place an order and then discover that the part is out of stock when you arrive to pick up the merchandise. This becomes even more of an inconvenience if the part has been ordered and pre-paid online. Many online-purchase platforms place a preauthorization hold on the purchaser’s credit/debit card. Depending on the card issuer’s policies, this “hold” may not drop from the account immediately. For some customers, this may prevent them from having enough money in their account to purchase the same part elsewhere until those funds are released. The repair can be delayed, and often, blame for the situation is assigned to you for “holding their money.”
High-Maintenance Customers
The final consideration when choosing to steer customers toward your online offerings is the customers themselves. We all have that customer who never seems to give us the correct application information, or even worse, insists that you send “both options” when a choice exists between two parts. This sort of customer is not the ideal audience for online ordering or “self-checkout,” as you may find yourself processing a large number of returns for unwanted or incorrectly ordered parts. It also will increase the number of “second deliveries” required to complete the job, and overstock for parts that are returned to the store.
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