Quantcast
Jump to content

general heavy-duty 728x90


general heavy-duty 468x60


general heavy-duty 250x250

  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, Twitter, Google, and LinkedIn. 

     

Optronics Marks 50-Year Anniversary With New HQ, Website, Logo


Counterman
 Share

Recommended Posts

Optronics International, a Tulsa, Oklahoma-based manufacturer of vehicle harnesses, electronic control systems and LED lighting for the global transportation industry, kicked off its 50th-anniversary celebration with the announcement that it will be moving its North American headquarters into a new 200,000-square-foot facility on a 17-acre campus.

Accompanying the announcement was the introduction of a new 50th-anniversary logo and a newly revised corporate website.

Details of the new facility, logo, website and other related developments will be presented to the industry at Optronics booth 5191 during NTEA Work Truck Week 2022, scheduled for March 8–11 in Indianapolis.

“Fifty years is a milestone that few companies ever achieve,” said Brett Johnson, president and CEO of Optronics International. “I’m happy and proud to say that Optronics has enjoyed five decades of continuous growth throughout a myriad of economic cycles as well as the current pandemic with its related supply chain challenges.”

Established in 1972, the company has thrived, but Johnson points to the most recent decade as Optronics’ most pivotal, asserting that the company dramatically altered the competitive landscape in the commercial-vehicle lighting and harness business, inexorably disrupting the status quo in the process.

“Our 2020 acquisition of USA Harness alone made Optronics one of only a few manufacturers capable of fully serving the light-, medium- and heavy-duty commercial-vehicle industry with both lighting and harness technologies,” Johnson said. “This is just the beginning of the sea change that is to come.”

With 700 staff members worldwide, Optronics will ultimately consolidate its three current Oklahoma-based operations into the new Tulsa facility and will maintain its Goshen, Indiana, location and its USA Harness manufacturing plant in Winnsboro, Texas.

The Tulsa campus will serve as the company’s corporate headquarters, as well as a research and development lab, assembly plant and distribution hub, and will allow Optronics to immediately expand to accommodate rapid growth. 

Optronics also has taken the occasion of its anniversary to highlight its updated web presence and the introduction of a revised Optronics USA Harness logo, which includes a representation of the company’s signature Glo-Light lamp as a central feature. Through the remainder of 2022, the logo also will include a “50 years” designation. 

“We’re looking forward to first publicly celebrating our anniversary with staff, customers and industry contacts during Work Truck Week 2022,” said Marcus Hester, chief marketing officer for Optronics International. “Our interactive booth will feature our anniversary graphics, highlight lighting and harness displays and enable us to access interactive content.”

Optronics’ website makes it easy for users to select and filter information on more than 3,000 of the industry’s most advanced lighting and harness product offerings, according to the company. The site also includes a 360-degree product-viewing feature that allows users to closely examine products from all angles while accessing technical and product data.

The website includes more than 500 recently added items, including Optronics’ “Smoke Series” lamps, new trilingual packaging and a variety of multi-function lamps, DOT utility lamps and white LED lamp products. Optronics also has a number of unique new lighting solutions now under development. 

All Optronics LED lamps come with Optronics’ no-hassle, one-diode lifetime warranty that will replace any lamp if even one diode fails. When Optronics’ LED lighting is purchased in conjunction with its patented USA Plus Harnessing, the entire system is protected by the no-hassle lifetime warranty.

“Although we try to do it in every interaction, all of us at Optronics would like to offer our deepest and most sincere thanks to our customers,” Johnson said. “Not only have they made our first 50 years possible; they have made each of them a resounding success.”

Optronics products are available in the United States and Canada through the company’s extensive 

link hidden, please login to view
 of more than 30,000 distribution locations. Users can access individual Optronics distributor websites by simply clicking on their logo icons. For information on international sales and distribution of Optronics products, contact Dorian Drake at 914-697-9800, or visit 
link hidden, please login to view
.

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Link to comment
Share on other sites


Shop AutoPartsToys.com for all Your Car, Truck and SUV Accessories at Direct Factory Warehouse Pricing


Shop AutoPartsToys.com for all Your Car, Truck and SUV Accessories at Direct Factory Warehouse Pricing


Shop AutoPartsToys.com for all Your Car, Truck and SUV Accessories at Direct Factory Warehouse Pricing

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

  • Similar Topics

    • By sneedspeed
      Want a totally refashioned supercharger for 2002-2006 R53 MINI Cooper S and 2005-08 R52 Cabrio S? Fortunately, Sneed4Speed offers you the New MINI supercharger at an affordable price. The link hidden, please login to view comes with the reassembled new seals, water pump gear, recoated rotors, and case repaired. 
       
       
       

    • By Counterman
      Arnold Motor Supply has officially opened its new Lincoln, Nebraska, location at 2811 W O St.
      Lincoln residents are most likely familiar with the West O location and its roots dating back to the early 1980s as Snow Auto Supply. Joe H. Snow served as a colonel in the U.S. Air Force for 28 years before starting the family business. His son Spencer continued the legacy in 1998 and has been managing the store for the past 25 years.
      “We’ve wanted to enter the Lincoln market for many years and have had a long relationship with Spencer Snow,” said Eric Johnson, president and managing partner at Arnold Motor Supply. “We’re excited to bring our automotive and commercial vehicle focus to the location while continuing the strong paint and refinish capabilities Snow Auto Supply has always provided the community,”
      Arnold Motor Supply entered into agreement with Snow Auto Supply and officially purchased the business earlier this month. The store has an extensive selection of replacement parts for automotive, heavy-duty trucks, collision (including PPG refinish paint), agriculture and fleet applications.
      “We also have the advantage of daily deliveries from our distribution centers and surrounding stores,” added Mike Molle, vice president of store operations at Arnold Motor Supply. “Having a readied supply of parts ensures that whether you’re a DIYer or professional repair shop, we’re going to get you the parts you need.”
      Customers can visit
      link hidden, please login to view link hidden, please login to view to shop a full selection of parts, tools and supplies, or stop by the store from 7:30 a.m. to 6 p.m. Monday through Friday and from 7:30 a.m. to 5 p.m. on Saturdays. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      Advance Auto Parts announced it has opened 22 new stores in the Los Angeles market as part of the company’s broader strategic expansion into the Western United States. 
      In spring 2021, Advance announced its plan to expand into California by leasing 109 Pep Boys stores and converting them to Advance stores, more than half of which are in the Los Angeles area. 
      “We estimate that 70% of our customers in Los Angeles fit the profile of the classic do-it-yourselfer. Pairing that with the more than 7.6 million registered vehicles in Los Angeles’ unique car culture, this is a tremendous opportunity for Advance to bring care and speed to motorists through expert advice and best-in-class products and services,” said Tom Greco, president and chief executive officer of Advance. “Our timing couldn’t be better as the average vehicle age increases while used car and gasoline prices are rising, resulting in greater demand for vehicle maintenance.”
      Vehicle owners in Los Angeles and other parts of the West will gain access to everything Advance stores offer, such as free curbside and in-store pickup within 30 minutes of ordering online, as well as some of the most trusted automotive brands in the world, including DieHard, the company noted. In response to the emerging popularity of hybrid and electric cars, Advance last month introduced the DieHard EV battery – the first-to-market 12-volt battery designed specifically for hybrid and electric vehicles and sold exclusively at Advance.
      Advance also will support local communities and professional technicians across California by employing approximately 1,850 team members in the state when all 109 stores are converted, including staffing the company’s newly opened 45,000-square-foot “super hub” flagship location, centrally located off the 10 and 110 freeways in the Pico Union neighborhood near downtown Los Angeles. 
      With a growing need to service the approximately 14 million registered vehicles in California, including an increased number of electric and hybrid vehicles, Advance also brings the ability for professional repair partners to expand their technical knowledge with virtual and in-person training opportunities, available through Carquest Technical Institute and Worldpac Training Institute, which are developed and taught by factory-trained instructors and available to automotive technicians nationwide, Advance noted.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      NPW continues to expand with its new state-of-the-art distribution center and corporate headquarters.
      Located in Hialeah, Florida, the facility has more than 200,000 square feet of usable space, which includes a state-of-the-art conveyor system along with an automated sorting system.
      NPW recently held a special lunch and ribbon-cutting ceremony with local dignitaries in attendance. Participating were Mayor Steve Bovo, State Rep. Alex Rizo and City Council President Carl Zogby.
      NPW also had its key management on hand, including founder and CEO Larry Pacey; his wife Hilda; son Chris, the company’s executive vice president and COO; son John, vice president of purchasing; and all the department heads and staff.
      “We are very excited about this new facility and expect it to improve and streamline our abilities to serve our customers and suppliers,” Chris Pacey said. “Our business thankfully has grown in spite of COVID, so we decided we needed to forge ahead despite all the issues COVID provided. We appreciate the help and support during trying times from our contractors, suppliers, team members and customers. We look forward to the future.”

      link hidden, please login to view to view a short video from the ribbon-cutting event. As of June 15, all receiving and shipping is being done from 5801 E 10th Ave., Hialeah Florida, 33013.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

    • DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.

    • By Counterman
      Continental has introduced a new packaging design for its next generation of REDI-Sensor multi-application TPMS sensors.
      Developed as part of an overall branding update coinciding with the launch of Continental’s next generation of TPMS sensors, the new packaging employs an easy-to-read product identification promoting REDI-Sensor’s performance capabilities, key attributes and overall benefits to TPMS service.
      “We’ve added a key feature to the new REDI-Sensor package to make it as informative and service ready as possible,” noted Lindsay Smith, Continental product manager. “The back panel of the new REDI-Sensor package includes a QR code that provides a quick link to the REDI-Sensor TPMS application online lookup, so customers can quickly verify that they have the right TPMS sensor or service parts for the vehicle they are servicing. The lookup allows search by vehicle year, make and model, or VIN number and also enables access to REDI-Sensor TPMS sensor installation and relearn instructions, service tips, videos, and technical support.”
      The next generation of REDI-Sensor features four multi-application TPMS sensors that can replace more than 290 different OE sensors and provide coverage for more than 168 million VIO from model years 2002 to 2022.
      The new REDI-Sensor line gives shops a significant TPMS service advantage by dramatically reducing the number of sensor SKUs needed to service incoming domestic, European and Asian vehicles, according to Continental. With only four REDI-Sensor SKUs on hand, shops are ready to provide TPMS service for virtually every vehicle that comes in.
      REDI-Sensor TPMS sensors come ready to install, right out of the box, and require no added sensor programming or cloning. They are pre-programmed from the factory and designed to follow existing OE vehicle-relearn procedures. REDI-Sensor works with most major TPMS scan tools and is compatible with TPMS features such as autolearning, pressure by position and tire-fill alert systems.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
×
  • Create New...