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FRAM Inks Partnership With NASCAR Cup Driver Daniel Suárez
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By Counterman
As the 2025 NASCAR Advance Auto Parts Weekly Series heats up, Advance Auto Parts and NASCAR announced a new collaboration. The Advance NASCAR partnership will support local short track racing through “Advance Auto Parts Night at the Races” in 17 markets.
The program aims to boost support for local tracks, drivers and their communities throughout the season. During select race weeks, fans from Colorado National Speedway to Seekonk Speedway will experience special events. These will happen both at the tracks and at Advance Auto Parts retail stores nearby.
Advance NASCAR Partnership Fuels Local Track Engagement
“
link hidden, please login to view has been a tremendous partner in raising the profile of short track racing across the country for the past several years, and this is an exciting next step in working together to grow motorsports on the local level,” said Joseph Dennewitz, managing director of NASCAR Regional. “This is a great opportunity for NASCAR and Advance Auto Parts to show appreciation to our race fans who cheer on their favorite drivers at local short tracks each week, as well as support some of the best venues and racing in NASCAR.” Dominion Raceway in Woodford, Virginia and South Boston Speedway will launch the new program in April. Grandview Speedway in Pennsylvania will close the season in September.
Advance Stores Host Fans and Drivers
Each “Advance Auto Parts Night at the Races” will include activities at a local Advance Auto Parts store. Stores will host driver autograph signings, giveaways, and other fan-friendly experiences.
“As NASCAR’s Official Auto Parts Retailer, we’re thrilled to further enhance fans’ experience and ignite their excitement both at our stores and at local tracks where people are passionate about racing,” said Jason Hand, senior vice president of U.S. Stores. “Advance Auto Parts is all about being your community store, so we’re excited to support local tracks, dedicated NASCAR fans, and our customers in their own backyard.”
Visit the
link hidden, please login to view to find fan events and race dates near you. Full Schedule of 2025 Advance Auto Parts Night at the Races:
April
19 – Dominion Raceway (Virginia)
26 – South Boston Speedway (Virginia)
May
10 – Bowman Gray Stadium (North Carolina)
17 – Seekonk Speedway (Massachusetts)
24 – Berlin Raceway (Michigan)
31 – Jennerstown Speedway Complex (Pennsylvania)
June
7 – Elko Speedway (Minnesota)
13 – Wake County Speedway (North Carolina)
13 – Limaland Motorsports Park (Ohio)
21 – Langley Speedway (Virginia)
July
26 – Riverhead Raceway (New York)
30 – Hawkeye Downs Speedway (Iowa)
August
9 – Salina Highbanks Speedway (Oklahoma)
9 – Colorado National Speedway (Colorado)
15 – Lee USA Speedway (New Hampshire)
30 – New Smyrna Speedway (Florida)
September
6 – Grandview Speedway (Pennsylvania)
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By Counterman
link hidden, please login to view has been awarded the 2024 Supplier Partnership Award by NEXUS Automotive International at the Heavy Duty Aftermarket Week (HDAW) show in Grapevine, Texas. Established three years ago, this award recognizes suppliers that excel in program support, growth acceleration, professionalism, and partnership. Eligible suppliers must meet high standards in cooperation and innovation at both the NEXUS and local distributor levels.
“We’re pleased to present this award to
link hidden, please login to view,” said Joe Stephan, vice president of sales and business development for NEXUS North America. “Over the past year, PHINIA has strengthened its aftermarket commercial organization with talented, well-respected professionals and has demonstrated the high standards our members expect from global supplier partners. We look forward to building upon this valued partnership for years to come.” “This recognition is a testament to our team’s hard work and commitment to delivering exceptional experiences for our partners,” said Dave Illes, senior director of aftermarket sales, marketing, and training for PHINIA North America. “We sincerely thank NEXUS for this honor and look forward to further strengthening our partnership.”
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By Counterman
ZF Aftermarket and HDA Truck Pride announced a partnership to distribute WABCO products to the CV independent aftermarket. The announcement comes as both companies exhibit at Heavy Duty Aftermarket Week (HDAW) 2025 in Grapevine, Texas.
According to ZF, the partnership expands access to the full line of WABCO products for commercial vehicles – including air compressors, air dryers, trailer anti-lock braking systems (ABS), wheel-end solutions and more – to the independent aftermarket through HDA Truck Pride’s extensive distributor network. WABCO’s broad portfolio of innovative solutions improve the safety, efficiency and intelligence of commercial vehicles, at all stages of the vehicle lifecycle, the company said.
“We are excited to partner with HDA Truck Pride, a premier marketing group, to make WABCO products more readily available in the independent aftermarket,” said Steve Bashir, commercial vehicle business leader,
link hidden, please login to view. “With ZF Aftermarket brands TRW and SACHS already available through the HDA Truck Pride Network, we are strengthening our commitment to offer a full range of genuine OE products, remanufactured solutions and quality aftermarket parts to support distributors, fleets and vehicle owners across North America.” “
link hidden, please login to view is dedicated to delivering unmatched value and service to our customers,” said Tina Hubbard, president and CEO of HDA Truck Pride. “Partnering with ZF Aftermarket to make WABCO products available to our distribution network strengthens our value proposition and optimizes our customers’ market presence to drive success.” The post
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By Counterman
link hidden, please login to view and link hidden, please login to view & link hidden, please login to view jointly announced a nationwide expansion of their partnership. As a result of this new affiliation, all Idemitsu IFG series engine oils, transmission fluids, and power steering fluids are now available through XL Parts and The Parts House direct-to-the-professional locations. “We are very excited to expand our distribution network through our partnership with XL Parts and The Parts House to service automotive aftermarket professionals located across the Gulf Coast to the Southeast US Region,” says Frank Lam, Idemitsu senior division manager for the aftermarket. “This partnership will make our engine oils and transmission fluids more accessible to customers who are looking for premium OE-quality lubricants that meet the stringent standards of Japanese Automotive OEMs.”
link hidden, please login to view supplies OE-specific automatic (ATF) and continuously variable (CVTF) transmission fluids to Japanese automakers, such as Toyota, Lexus, Honda, Acura, Nissan, Mitsubishi, Subaru and Mazda. The post
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