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By Counterman
Gold Eagle Company announced a new licensed collaboration with Valvoline Global Operations (VGO).
Effective July 1, Gold Eagle Company became the exclusive licensee of Valvoline and Max Life branded automotive performance and preventative maintenance chemical additives for the Do-it-Yourself (DIY) consumer market.
Exclusive Deal Expands Collaboration with Valvoline
link hidden, please login to view manufactures and distributes STA-BIL fuel stabilizers, 303 cleaners and protectants, HEET Gas-Line Antifreeze, and Hot Shot’s Secret performance fuel and oil treatments and lubricants. More than 30,000 retail stores carry these products, including Walmart, Auto Zone and O’Reilly Auto Parts. Gold Eagle earned selection through a comprehensive evaluation process. The evaluation focused on delivering consumer-centric automotive solutions. Gold Eagle emphasized its commitment to quality, shared values, and experience in developing products that maintain vehicle performance and longevity.
Companies Leverage Strengths for New Consumer Offerings
A news release from
link hidden, please login to viewexplained how the collaboration with Valvoline leverages both companies’ strengths. Gold Eagle brings success in developing accessible, high-quality automotive additives and cleaners. link hidden, please login to view brings expertise in producing high-performance lubricants with strong brand equity. “This collaboration aligns perfectly with our strengths, so we are very excited to announce this agreement to bring to consumers the innovative products they need and want,” Gold Eagle Company chief operating officer/chief marketing officer, Matthew Banach, said, “With our advanced manufacturing capabilities, robust supply chain and formulary expertise we will hit the ground running so look for new product announcements soon.”
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By Counterman
NTN, parent company of BCA Bearings, proudly announces that BCA Bearings won a
link hidden, please login to view. BCA Bearings won in the Large Category (250,000+ applications) for excellence in ACES and PIES Data. Auto Care Connect presented the award during its May 12–15, 2025, event in Phoenix, Arizona.
Recognizing Industry Leadership in Data Standards
The Automotive Content Professionals Network (ACPN) honors organizations showing excellence in content management and data standards. ACPN recognizes leaders in the automotive aftermarket who meet high standards for cataloging and data accuracy.
link hidden, please login to view earned recognition in the Large Category for delivering consistent, high-quality data to customers and partners. Commitment to Accuracy and Customer Success
“This award is a reflection of the dedication and precision our team brings to catalog data every day,” said Mark Richardson. “We know how critical accurate data is to our customers’ success, and we’re proud to be recognized for setting the standard in the industry.”
ACES and PIES Award Highlights Data Excellence
ACPN evaluates ACES and PIES data submissions using rigorous validation and judging criteria. These criteria include accuracy, completeness, and adherence to strict industry standards.
BCA Bearings’ 2025 ACES and PIES Award marks the seventh time in eight years the brand earned this recognition.
PHOTO: NTN Automotive Aftermarket Catalog Team:
Tim Somes, Catalog Analyst, Mark Richardson, Catalog Manager, Josh Osinski, Senior Catalog Analyst.
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By Counterman
MEMA Aftermarket Suppliers has elevated its commitment to the University of the Aftermarket Foundation (UAF) by achieving the status of a Gold Lifetime Trustee.
“The Gold Lifetime Trustee designation from the UAF is a recognition given to outstanding donors who significantly support the UAF’s mission of providing scholarships and educational opportunities to the next generation of aftermarket professionals,” UAF said in a news release.
Paul McCarthy, president and CEO, MEMA Aftermarket Suppliers, and Chris Gardner, senior vice president, MEMA Aftermarket Suppliers, both serve on the UAF board of trustees to further this collaboration and the mission of the foundation, UAF noted.
“MEMA Aftermarket Suppliers is deeply committed to fostering growth and excellence in the automotive aftermarket. Our engagement with the UAF is an essential step towards enriching the talent pool in our industry,” McCarthy said. “By investing in scholarships and educational programs, we aim to nurture a skilled workforce that can drive innovation and excellence. Our partnership with UAF is not just a contribution, but a commitment to the future of the automotive aftermarket.”
Roger McCollum, chairman of the UAF, added: “The involvement of MEMA Aftermarket Suppliers with the University of the Aftermarket Foundation is a significant boost to our efforts. Their commitment as a Gold Lifetime Trustee brings valuable resources and insights that will greatly benefit our scholarship and education initiatives. This partnership is a testament to MEMA Aftermarket Suppliers’ dedication to the advancement of our industry.”
The University of the Aftermarket Foundation is a 501(c)(3) not-for-profit organization. All contributions are tax-deductible to the extent provided by law. To learn more about the foundation, apply for a scholarship or grant, or make a donation, visit www.uofa-foundation.org.
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