Bosch Iridium Spark Plugs
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By Counterman
link hidden, please login to view announced the addition of 172 new automotive aftermarket part numbers across multiple product categories in the first quarter of 2026, expanding coverage for millions of vehicles in operation. New part numbers were introduced across Bosch engine components, pumps, injectors, rotating machines, sensors, batteries, braking components and spark plugs. Bosch Engine Components
Bosch has added 13 new part numbers to its engine components lineup, including canister purge valves, ignition coils, throttle bodies and an EVO Spark Plug. Designed to meet or exceed OEM specifications, these components are intended to support engine performance and reliable operation across a wide range of vehicles, the company said.
The new EVO Spark Plug part number covers 453,000 Asian vehicles in operation across the U.S. and Canada. EVO Spark Plugs from Bosch utilize iridium alloys for long service life and wear resistance, as well as improved insulation, reduced risk of damage during installation and increased thermomechanical, mechanical and electrical strength to withstand extreme pressure during knocking.
Bosch Braking
Bosch released 17 new braking component part numbers in the first quarter, including 14 new part numbers for Bosch Parking Brake Shoes, covering more than 8 million vehicles in operation. These shoes offer bonded and riveted coverage matching OE attachment methods on most domestic and commercial applications, and the coated shoe plate helps prevent rust and corrosion.
Bosch Rotating Machines
Bosch introduced 75 new rotating machine part numbers in the first quarter, including new and remanufactured starters, alternators and A/C compressors. This includes four new part numbers in the Bosch A/C compressor lineup, covering 601,000 vehicles in operation.
Bosch introduced 28 starter part numbers across new and remanufactured offerings, with 28 new starter part numbers covering 25.4 million vehicles in operation and three remanufactured starters covering 13.6 million vehicles.
Thirty-one part numbers were introduced on the alternator front, with 25 new alternator part numbers covering more than 10 million vehicles in operation and six remanufactured alternator part numbers covering an additional 7.96 million vehicles, according to
link hidden, please login to view. Bosch Pumps
Bosch added eight new part numbers in pumps – including five fuel pumps, two GDI high-pressure pumps and one electric fuel pump. These pumps cover 40,400 vehicles in operation and are designed to support fuel delivery and engine performance across domestic, Asian and European vehicles.
The Bosch GDI high-pressure pumps debuted two new part numbers covering 537,000 vehicles in operation, featuring an integrated pressure limiter valve, an integrated pressure damper and a compact, lightweight design.
Bosch Injectors
Bosch added 20 new part numbers to its injector lineup in the first quarter, including five gasoline injectors, 12 fuel injectors and three GDI fuel injectors. These injectors are designed to meet or exceed OEM specifications by delivering precise fuel atomization to support combustion, smooth engine operation and drivability across a wide range of vehicles.
Bosch Fuel Injectors debuted 12 part numbers and are engineered for OE fit, form and function. Manufactured from quality materials, they provide precision flow and original spray patterns while maintaining smoothness and drivability.
Bosch Sensors
Bosch added 34 new sensor part numbers, including mass air flow (MAF), pressure, particulate matter, oxygen, camshaft, crankshaft, temperature, knock, throttle position and NOx sensors. Seven new Bosch oxygen sensor part numbers expanded coverage to 6.17 million vehicles in operation, supporting reduced emissions, fuel efficiency and engine performance.
Bosch Batteries
Bosch added five new part numbers to its Powersport Lithium (Gen II) battery lineup. These batteries offer a lifespan four to five times longer than lead-acid batteries, are 65% lighter and provide faster recharge times. They are engineered to meet or exceed OEM specifications, delivering lightweight power and reliable starts across a range of powersport applications, the company said.
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By Counterman
link hidden, please login to view announced the addition of 172 new automotive aftermarket part numbers across multiple product categories in the first quarter of 2026, expanding coverage for millions of vehicles in operation. New part numbers were introduced across Bosch engine components, pumps, injectors, rotating machines, sensors, batteries, braking components and spark plugs. Bosch Engine Components
Bosch has added 13 new part numbers to its engine components lineup, including canister purge valves, ignition coils, throttle bodies and an EVO Spark Plug. Designed to meet or exceed OEM specifications, these components are intended to support engine performance and reliable operation across a wide range of vehicles, the company said.
The new EVO Spark Plug part number covers 453,000 Asian vehicles in operation across the U.S. and Canada. EVO Spark Plugs from Bosch utilize iridium alloys for long service life and wear resistance, as well as improved insulation, reduced risk of damage during installation and increased thermomechanical, mechanical and electrical strength to withstand extreme pressure during knocking.
Bosch Braking
Bosch released 17 new braking component part numbers in the first quarter, including 14 new part numbers for Bosch Parking Brake Shoes, covering more than 8 million vehicles in operation. These shoes offer bonded and riveted coverage matching OE attachment methods on most domestic and commercial applications, and the coated shoe plate helps prevent rust and corrosion.
Bosch Rotating Machines
Bosch introduced 75 new rotating machine part numbers in the first quarter, including new and remanufactured starters, alternators and A/C compressors. This includes four new part numbers in the Bosch A/C compressor lineup, covering 601,000 vehicles in operation.
Bosch introduced 28 starter part numbers across new and remanufactured offerings, with 28 new starter part numbers covering 25.4 million vehicles in operation and three remanufactured starters covering 13.6 million vehicles.
Thirty-one part numbers were introduced on the alternator front, with 25 new alternator part numbers covering more than 10 million vehicles in operation and six remanufactured alternator part numbers covering an additional 7.96 million vehicles, according to
link hidden, please login to view. Bosch Pumps
Bosch added eight new part numbers in pumps – including five fuel pumps, two GDI high-pressure pumps and one electric fuel pump. These pumps cover 40,400 vehicles in operation and are designed to support fuel delivery and engine performance across domestic, Asian and European vehicles.
The Bosch GDI high-pressure pumps debuted two new part numbers covering 537,000 vehicles in operation, featuring an integrated pressure limiter valve, an integrated pressure damper and a compact, lightweight design.
Bosch Injectors
Bosch added 20 new part numbers to its injector lineup in the first quarter, including five gasoline injectors, 12 fuel injectors and three GDI fuel injectors. These injectors are designed to meet or exceed OEM specifications by delivering precise fuel atomization to support combustion, smooth engine operation and drivability across a wide range of vehicles.
Bosch Fuel Injectors debuted 12 part numbers and are engineered for OE fit, form and function. Manufactured from quality materials, they provide precision flow and original spray patterns while maintaining smoothness and drivability.
Bosch Sensors
Bosch added 34 new sensor part numbers, including mass air flow (MAF), pressure, particulate matter, oxygen, camshaft, crankshaft, temperature, knock, throttle position and NOx sensors. Seven new Bosch oxygen sensor part numbers expanded coverage to 6.17 million vehicles in operation, supporting reduced emissions, fuel efficiency and engine performance.
Bosch Batteries
Bosch added five new part numbers to its Powersport Lithium (Gen II) battery lineup. These batteries offer a lifespan four to five times longer than lead-acid batteries, are 65% lighter and provide faster recharge times. They are engineered to meet or exceed OEM specifications, delivering lightweight power and reliable starts across a range of powersport applications, the company said.
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By elizabeth
The 2014 Chevy Spark transmission is a key component that determines how smoothly this compact car performs in city and highway driving. It came equipped with either a 5-speed manual or a continuously variable transmission (CVT), offering drivers excellent flexibility. Common issues include hesitation during acceleration and occasional slipping. Low fluid levels are often the root cause of these problems. Regular maintenance checks can extend its lifespan significantly and help avoid expensive repairs down the road.
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By Counterman
Bosch has launched a new multimedia advertising campaign to promote 100 years of wiper blade innovations. The campaign is part of its Century of Impressive Innovation initiative. It will run on ESPN, Disney+, Hulu, Amazon Prime, HBO Max and Netflix. Audio placements will appear on Spotify and YouTube.
Wiper blades campaign runs across major media platforms
The 30-second advertisement is set in a
link hidden, please login to view testing facility. It features three robots interacting with a test vehicle. The spot concludes with the robots taking the vehicle onto public roads. A security officer observes the activity. Campaign message focuses on visibility and replacement needs
“Wiper blades aren’t just another car part. When drivers use Bosch Wiper Blades, they are armed with the knowledge, power and innovation developed for 100 years,” said Scott Sullivan, Bosch senior marketing communications specialist, team lead. “Bosch wipers are designed to help drivers get to their destination safely and this campaign ensures that our wipers get into the hands of consumers who need them.”
Wiper blade lines sold through national retailers
link hidden, please login to view offers multiple product lines through major retailers. PrimeACTIVE and ENVISION blades are available at AutoZone. FOCUS wiper blades are sold at Advance Auto Parts and O’Reilly Auto Parts. ICON wiper blades are available at all three retailers. Inspection intervals vary by climate and driving conditions
Bosch recommends inspecting or replacing wiper blades every six months to one year. Drivers should replace blades sooner if visibility declines. Vehicles operated in harsher climates may require more frequent replacement.
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By Counterman
In the latest episode of Counter Culture, Philip Austin, manager of technical training at
link hidden, please login to view, joins the show to break down what counter professionals need to know about link hidden, please login to view, specifically those made with ruthenium, and how they relate to today’s engine designs. Austin explained that the term “high-ignitability” refers to more than just the spark plug itself. It reflects the complexity of modern engines. These now integrate technologies like turbocharging, gasoline direct injection (GDI), dual fuel systems, and variable valve timing. These engine advancements create new performance demands.
“The demands of the engine today have changed while trying to meet the needs of the customer in relationship to the efficiency of the engine without sacrificing power,” said Austin. “So when we do talk about high-ignitability, we are talking about today’s engine designs.”
Spark Plugs Must Meet New Engine Demands
To meet those demands, many manufacturers now choose ruthenium-based spark plugs. Ruthenium offers superior performance and durability compared to platinum or iridium.
Austin provided some background on this trend. “Ruthenium is the most durable metal alloy that may have some platinum or iridium attributes to it. With that formulation, it’s the best choice for manufacturers on today’s high ignitability engine designs.”
Ruthenium’s metal composition supports efficient ignition under the stress of modern engine technologies. These include high compression, multiple fuel injection methods, and heat variability.
When Customers Should Consider a Ruthenium Upgrade
Austin also addressed the customer question: Should you upgrade to ruthenium plugs if the vehicle didn’t originally require them? The answer: sometimes.
“There are applications where you do not want to change the metal type and tip configuration,” he noted. “But for others, especially those with over 100,000 miles, a more durable, precious metal plug may be a perfect opportunity.”
Counter professionals should reference electronic catalog tools to ensure proper compatibility. These tools confirm whether a ruthenium upgrade fits the specific engine’s design and conditions.
Helping Customers Choose the Right Spark Plug
Counter professionals shouls start with the OEM recommendation. From there, evaluate whether mileage or performance factors justify an upgrade.
Use electronic catalog guides to cross-reference valid options. “High-ignitability” does not always require ruthenium, but many cases benefit from it. Ruthenium spark plugs can deliver long-term value, especially for older engines under stress.
Catch the full episode to hear how to discuss these upgrades with confidence and help customers make smarter decisions.
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