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By Counterman
In this aftermarketNews Executive Interview, Johannes Crepon, PDM Automotive Co-Founder & CEO, discusses the company’s platform, how it helps parts suppliers keep their product data up to date, how the use of AI technology makes e-commerce easier for suppliers and distributors, what the company has planned for this year, and more.
aftermarketNews: PDM Automotive provides commerce software for auto parts suppliers, manufacturers, resellers and distributors. Give us a brief overview of how aftermarket companies have found partnering with PDM most beneficial.
link hidden, please login to view Johannes Crepon: The genesis of PDM Automotive was rooted in my own experiences and challenges as the founder of Velocity Automotive, an ecommerce company that sells parts for American cars throughout Europe. At Velocity, we faced difficulties connecting with suppliers, managing product data, and ensuring brand visibility. Recognizing these industry-wide issues, I started PDM Automotive to increase efficiency in the automotive aftermarket through seamless connectivity between suppliers and retailers.
The PDM Automotive platform bridges the gap between auto parts suppliers, manufacturers, resellers and distributors. Manufacturers gain unprecedented transparency into where and how their brands are sold, enabling effective brand management and strategic decision-making. Resellers benefit from expedited access to up-to-date product data, reducing hurdles in acquiring and maintaining catalogs and allowing for agility in responding to market trends.
At its core, PDM Automotive fosters connections and streamlines information flow across the automotive aftermarket. By providing a platform that enhances transparency for manufacturers and accessibility for resellers, we’re creating an ecosystem that elevates the entire industry.
AMN: One of the hallmarks of PDM’s technology is allowing for a “seamless exchange of accurate and timely content across every facet of the automotive industry.” Tell us how PDM assists parts suppliers in keeping their product data up to date. How can the company help suppliers better adhere to ACES & PIES standards?
Crepon: While ACES & PIES has become the most relevant data standard in the Americas, its implementation across the industry has not been without challenges. The standard itself, although comprehensive, does not fully address the intricacies of data exchange, with many resellers interpreting and implementing the standard differently, leading to a fragmented array of data requirements.
Recognizing these challenges, our platform goes beyond merely supporting ACES & PIES standards; we enhance the standards with our proprietary connectors and algorithms, tailoring product data to meet the needs of every receiver. Suppliers can manage their data from a centralized platform, and we tailor this data to comply with the diverse interpretations and requirements of resellers across the industry. This process saves significant time and resources for suppliers and ensures that their product information is accurate, consistent, and easily accessible by resellers and end-users alike.
Our technology “puts ACES & PIES on steroids,” ensuring suppliers’ data is always optimized for every channel, leading to a more efficient supply chain, increased product visibility, and a better customer experience. is a testament to our commitment to innovation and efficiency in the automotive aftermarket.
Our ongoing development of proprietary connectors and algorithms signifies PDM’s dedication to continuous improvement. As the industry evolves, so do the standards and requirements for data exchange. PDM is at the forefront of these changes, ensuring our partners have the tools and support necessary to navigate the dynamic automotive aftermarket effectively.
AMN: PDM allows brands to sell parts anywhere—from Amazon to national retailers and local parts suppliers. How is the company creating sales opportunities for brands while minimizing channel conflict?
Crepon: Historically, brands struggled with over-distribution, diluting the brand image and causing inconsistent product presentation due to the lack of a cohesive strategy regarding distribution and authorized reselling partners. The rise of online marketplaces has further complicated this scenario, making it imperative for brands to actively manage how their products are represented across all channels.
PDM addresses these challenges by offering a platform that guarantees high-quality listings on marketplaces like Amazon, eBay, and Walmart, while adhering to Minimum Advertised Price (MAP) policies. This strategic approach allows brands to protect their interests across all channels, including traditional channels, which are often jeopardized by price dumping on online marketplaces. By ensuring that products listed on these platforms are presented in a manner that reflects the brand’s standards and pricing policies, PDM helps maintain the integrity of the brand across the digital landscape.
Additionally, our platform gives brands tools to actively manage their distribution, image, and product presentation, particularly important as consumer preference shifts towards online shopping. This allows brands to maintain control over their narrative and pricing.
With PDM’s technology, brands can navigate the complexities of modern retail, ensuring that their products are distributed in a way that supports their overall sales strategy while protecting the channels most valuable to them. This holistic approach to channel management is vital in today’s market, where visibility across a multitude of platforms is not just an advantage but a necessity.
AMN: The company uses AI to generate SEO titles, descriptions and marketing copy for products based on keywords and inputs in just seconds. In what other ways is PDM looking to use AI technology to make e-commerce easier for suppliers and distributors?
Crepon: While our use of AI to generate SEO-optimized titles, descriptions, and marketing copy in mere seconds showcases our commitment to leveraging technology for efficiency, it’s just the tip of the iceberg regarding our AI applications.
Our approach to AI technology is both strategic and discerning. Recognizing that AI’s strengths lie in its ability to process and optimize large sets of data quickly, we are mindful of its limitations, particularly when it comes to the precision required in our core data set—the richest automotive parts catalog in the industry. Accuracy is paramount, and while AI offers many opportunities, it is not inherently accurate. This understanding shapes how we integrate AI into our operations, ensuring that the reliability and accuracy of our core data are never compromised.
One key area where we leverage AI is in the normalization of complex, non-structured data that has accumulated in the industry over the last century. This task, daunting for human teams due to the sheer volume and variability of the data, is where AI shines. Our engineering team utilizes AI algorithms to sift through and organize this data into a coherent, structured format. This normalization process improves the quality of our catalog and enhances the efficiency and accuracy of data management for our customers.
Once we have perfected the data within the PDM catalog, we use AI to optimize it for specific channels. This optimization process involves adjusting product data to meet the unique requirements and standards of various e-commerce platforms, ensuring accurate presentations of our customers’ products, regardless of where they are sold. In doing this, we enable suppliers and distributors to maximize their online presence and sales potential across multiple channels.
We’re exploring other ways to integrate AI into our solutions to further simplify and enhance e-commerce operations. These include predictive analytics for demand forecasting, AI-driven recommendations for inventory management and automated customer service solutions to improve buyer engagement and satisfaction.
AMN: PDM was founded in 2017, and since it has grown exponentially. What does the company have in store for 2024? What can we expect from PDM in the next five years?
Crepon: In 2024, we’re set to expand our reach and capabilities. Our recent investment in upgrading our system’s underlying infrastructure has positioned us to take full advantage of the opportunities that lie ahead. This strategic enhancement ensures our platform is scalable, resilient and capable of supporting our future ambitions.
Our strategic priorities include developing more connectors, forging new partnerships, and expanding our catalog. Developing more connectors will broaden the scope of our network, making it easier for our customers to reach new markets and ensure accurate and up-to-date product information flows efficiently between manufacturers, suppliers, distributors, and retailers. We will add more partnerships; collaborating with other industry leaders and innovators is essential for driving collective progress and delivering comprehensive solutions to our clients.
Another key focus is the ongoing expansion of our catalog. Our goal is to offer the industry’s most comprehensive and detailed automotive parts catalog, serving as the single source for all our clients’ data needs. This growing catalog, enriched with accurate and detailed product information, will empower our clients to make informed decisions and optimize their operations like before.
Our vision for the next five years is to remain at the forefront of technology adoption in the industry, constantly exploring new ways to leverage technology to solve the unique challenges of our customers. Whether it’s through AI, machine learning, or other emerging technologies, our focus will be on providing solutions that make e-commerce easier, more efficient, and more profitable for suppliers and distributors.
AMN: What do you want the automotive aftermarket to know about PDM Automotive?
Crepon: PDM Automotive is not just about managing product data; it’s about increasing our customer’s market share in a $300 billion industry. While we are widely recognized for our Product Information Management (PIM) capabilities, our vision extends beyond managing rich catalog data; it includes a far-reaching ambition to connect every parts manufacturer with every buyer who needs or wants a part.
Our vision to connect every parts manufacturer with every buyer drives every innovation and decision at PDM Automotive. We aim to streamline buying and selling auto parts by facilitating connections and creating a more integrated and cohesive industry ecosystem. We are constantly exploring new technologies, developing new solutions, and forging strategic partnerships to enhance our platform’s ability to connect manufacturers and buyers in the most effective and meaningful ways possible.
We believe that achieving this goal will unlock the full potential of the aftermarket, creating opportunities for growth, innovation, and success for everyone. We invite you to join us on this journey, as we work to realize a future where every part finds its place effortlessly, benefiting manufacturers, buyers and the automotive community.
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By abenleulmi
Guide to Uploading ECU Pinout Connections on a Bench Modern vehicles are equipped with sophisticated Electronic Control Units (ECUs) that manage various aspects of the vehicle's functioning, from engine performance to safety systems. When dealing with complex ECU troubleshooting or tuning tasks, it's often beneficial to work on the ECU outside of the vehicle, commonly referred to as the "bench." This guide will walk you through the process of connecting to your ECU on a bench using different methods like OBD, Bootmode Tricore, JTag, and BDM. Specifically, we will focus on the crucial aspect of pinout connections.
It is a pinout for this ECU:
Bosch EDC 7 (DAF Truck)
Bosch EDC 7 (Iveco Truck)
Bosch EDC 7 (MAN Truck)
Bosch EDC 7C1 (Volvo Penta)
Bosch EDC 17C06 - DDE 70 (BMW)
Bosch EDC 17C08 (Hyundai)
Bosch EDC 17C08 (Kia)
Bosch EDC 17C10 (Citroen)
Bosch EDC 17C11 (Renault)
Bosch EDC 17C18 (Chevrolet)
Bosch EDC 17C18 (Holden)
Bosch EDC 17C18 (Opel)
Bosch EDC 17C18 (Vauxhall)
Bosch EDC 17C19 (Holden)
Bosch EDC 17C19 (Opel)
Bosch EDC 17C19 (Vauxhall)
Bosch EDC 17C41 - DDE 721 (BMW)
Bosch EDC 17C41 - DDE 721 (Mini)
Bosch EDC 17C42 (Holden)
Bosch EDC 17C42 (Opel)
Bosch EDC 17C42 (Vauxhall)
Bosch EDC 17C46 (Audi)
Bosch EDC 17C46 (Seat)
Bosch EDC 17C46 (Skoda)
Bosch EDC 17C46 (Volkswagen)
Bosch EDC 17C49 (Alfa Romeo)
Bosch EDC 17C49 (Fiat)
Bosch EDC 17C49 (Lancia)
Bosch EDC 17C54 (Audi)
Bosch EDC 17C54 (Seat)
Bosch EDC 17C54 (Skoda)
Bosch EDC 17C54 (Volkswagen)
Bosch EDC 17C59 (Opel)
Bosch EDC 17CP01 (AMG)
Bosch EDC 17CP01 (Mercedes Benz)
Bosch EDC 17CP02 - DDE 71 (BMW)
Bosch EDC 17CP04 (Audi)
Bosch EDC 17CP04 (Seat)
Bosch EDC 17CP04 (Skoda)
Bosch EDC 17CP04 (Vokswagen)
Bosch EDC 17CP06 (Honda)
Bosch EDC 17CP07 (Toyota)
Bosch EDC 17CP09 - DDE 73 (BMW)
Bosch EDC 17CP10 (AMG)
Bosch EDC 17CP10 (Mercedes Benz)
Bosch EDC 17CP11 (Citroen)
Bosch EDC 17CP11 (Range Rover)
Bosch EDC 17CP14 (Audi)
Bosch EDC 17CP14 (Hyundai)
Bosch EDC 17CP14 (Kia)
Bosch EDC 17CP14 (Porsche)
Bosch EDC 17CP14 (Seat)
Bosch EDC 17CP14 (Skoda)
Bosch EDC 17CP14 (Volkswagen)
Bosch EDC 17CP16 (Honda)
Bosch EDC 17CP20 (Audi)
Bosch EDC 17CP20 (Seat)
Bosch EDC 17CP20 (Skoda)
Bosch EDC 17CP20 (Volkswagen)
Bosch EDC 17CP22 (Volvo)
Bosch EDC 17CP24 (Audi)
Bosch EDC 17CP24 (Seat)
Bosch EDC 17CP24 (Skoda)
Bosch EDC 17CP24 (Volkswagen)
Bosch EDC 17CP27 (Jeep)
Bosch EDC 17CP42 (Range Rover)
Bosch EDC 17CP44 (Audi)
Bosch EDC 17CP44 (Porsche)
Bosch EDC 17CP44 (Seat)
Bosch EDC 17CP44 (Skoda)
Bosch EDC 17CP44 (Volkswagen)
Bosch EDC 17CP45 - DDE 731 (Mini)
Bosch EDC 17CP46 (AMG)
Bosch EDC 17CP46 (Mercedes Benz)
Bosch EDC 17CP48 (Volvo)
Bosch EDC 17CP50 (Honda)
Bosch EDC 17CP52 (Iveco)
Bosch EDC 17U01 (Audi)
Bosch EDC 17U01 (Seat)
Bosch EDC 17U01 (Skoda)
Bosch EDC 17U01 (Volkswagen)
Bosch EDC 17U05 (Audi)
Bosch EDC 17U05 (Seat)
Bosch EDC 17U05 (Skoda)
Bosch EDC 17U05 (Volkswagen)
Bosch M 1.5.5 (Alfa Romeo)
Bosch M 5.2 (BMW)
Bosch M 5.2.1 (BMW)
Bosch ME 1.5.5 (Holden)
Bosch ME 1.5.5 (Opel)
Bosch ME 1.5.5 (Vauxhall)
Bosch ME 2.0 (AMG)
Bosch ME 2.0 (Mercedes Benz)
Bosch ME 2.1 (Alfa Romeo)
Bosch ME 2.1 (AMG)
Bosch ME 2.1 (Fiat)
Bosch ME 2.1 (Lancia)
Bosch ME 2.1 (Mercedes Benz)
Bosch ME 2.7 (Maybach)
Bosch ME 2.7 (Mercedes Benz)
Bosch ME 2.7.1 (AMG)
Bosch ME 2.7.1 (Mercedes Benz)
Bosch ME 2.7.2 (AMG)
Bosch ME 2.7.2 (Mercedes Benz)
Bosch ME 2.8 (AMG)
Bosch ME 2.8 (Mc Laren)
Bosch ME 2.8 (Mercedes Benz)
Bosch ME 2.8.1 (Chrysler)
Bosch ME 2.8.1 (Jeep)
Bosch ME 17.8.42 (KTM)
Continental SID 208 (Ford)
Continental SID 208 (Land Rover)
Continental SID 807 EVO (Citroen)
Continental SID 807 EVO (Ford)
Continental SID 807 EVO (Peugeot)
Continental SID 807 EVO (Renault)
Continental SID 807 EVO (Volvo)
Denso DEC 30 (Holden)
Denso DEC 30 (Opel)
Denso DEC 30 (Vauxhall)
Sagem 2000 (Citroen)
Sagem 2000 (Peugeot)
Sagem 2000 (Renault)
Sagem 3000 (Citroen)
Sagem 3000 (Renault)
Visteon DCU 101 (Ford)
Visteon DCU 102 (Citroen)
Visteon DCU 102 (Ford)
Visteon DCU 102 (Peugeot)
Visteon DCU 104 (Ford)
Visteon DCU 106 (Land Rover)
Visteon DCU 204 (Ford)
Delphi (Ford)
Delphi (Isuzu)
Delphi (Ssang Young)
Delphi 21.06 (Mercedes Benz)
Delphi 50.05 (Mercedes Benz)
Delphi 50.06 (Mercedes Benz)
Delphi DCM 1.2 (Citroen)
Delphi DCM 1.2 (Dacia)
Delphi DCM 1.2 (Peugeot)
Delphi DCM 1.2 (Renault)
Delphi DDCR CR-U (Hyundai)
Delphi DDCR CR-U (Kia)
Delphi HSFI 2.1 (Holden)
Delphi HSFI 2.1 (Opel)
Delphi HSFI 2.1 (Vauxhall)
Delphi HSFI 2.4 (Holden)
Delphi HSFI 2.4 (Opel)
Delphi HSFI 2.4 (Vauxhall)
Delphi HSFI 2.5 (Opel)
Delphi HSFI C (Holden)
Delphi HSFI C (Opel)
Delphi HSFI C (Vauxhall)
Delphi LJ604 (DAF Truck)
Magneti Marelli IAW 4AV (Volkswagen)
Magneti Marelli IAW 4CV (Volkswagen)
Magneti Marelli IAW 4LV (Volkswagen)
Magneti Marelli IAW 6LPB (Peugeot)
Magneti Marelli MJD 6J0 (Fiat)
EFI CAMPI 0xS (Lamborghini)
EFI Exige S (Lotus)
GMPT Tronic 5 (Saab)
Motorola ECM 0402 (Mercury)
Motorola S 6 (Scania)
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By Counterman
The Business Technology Council (BTC), a council under MEMA Aftermarket Suppliers, announced that the deadline to apply for its Technology Innovation Award has been extended to Friday, Aug. 18.
The award recognizes technology-solution/service providers that introduce innovations that support, enhance and/or advance aftermarket processes.
Technology innovations must support one of the BTC’s areas of focus. These types of technologies can include:
Customer-Facing Technologies – Cataloging and product data, EDI/e-commerce, mobile, web services, e-tailing, RFID, QR codes, bar codes, POS data, data warehouses, S&OP Information Technologies – Cyber and network security, big data, BI, data analytics, cloud computing, IT outsourcing, ERP, MES, CRM After the application-submission deadline, finalists will be notified on Aug. 31. The finalists then will present their innovations during the BTC fall meeting on Sept. 18, and BTC members will vote on the winner.
The winner of the award will be announced at the 2023 Technology Conference, Oct. 8-12 in Atlanta.
Past winners of the award include Dorman’s “Where to Buy” platform (2022), VizSeek’s Visual Search (2021) and OptiCat’s Automated Loadsheets (2020).
“We have received an incredible response so far for the Technology Innovation Award and wanted to ensure everyone had ample time to get their applications in,” said Chris Gardner, senior vice president of Programs & Technology at MEMA Aftermarket Suppliers, about the decision to extend the application deadline. “We look forward to reviewing the applications and recognizing the top innovation.”
To apply, visit
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By Counterman
If there ever was an auto part that could sell itself, this could be it. People put up with broken windows, loud exhaust, rusty body panels, oil leaks, broken air conditioning and a plethora of other problems. But, take away the windshield wipers and they’re beating a path to the closest auto parts store.
Luckily, there are only a few options, and you can quickly point them in the right direction. But, before we get to that, we’ll address the question of diagnosis. Many people may ask: Do you think it’s the motor or the switch? Honestly, you can’t give them the answer without performing a professional diagnosis, which is not what you’re there for. That takes time and a wiring schematic, but there are a few factors in your favor.
There’s a lot you can tell by just looking and listening, even if you can’t see the wiper motor or transmission, which often is hidden in the cowl. When you turn on the wiper switch, do you hear the motor? You also can hear it when it changes speed, so this is an initial way to eliminate the basics of the wiring and switch.
If the motor runs but nothing happens, you likely have a linkage that has fallen off due to a worn bushing. In some cases, the bushings are available separately, which becomes a less expensive repair. But, it takes additional time to remove the linkages and install new bushings. This is a common repair and perfectly acceptable, but there also can be a downside to it. In some cases, the linkages or ball studs where the bushings attach can be worn, and while they may seem like they install OK, they can fall off after short use.
This usually only ends up with a frustrated customer, so if a complete assembled unit is available with motor, transmission and linkages, it’s a good idea to recommend this option. Let them know the individual bushings are available, but suggest the complete unit. This way, if they go with bushings and they don’t last, you can’t be to blame.
Wiper motors are far more advanced than they used to be, with built-in computer circuit boards and electronics. This is another common source of problems, often causing erratic or inoperative wipers, but again, you only can say what you know is common and recommend a professional diagnosis.
If a wiper motor gets stuck, it can cause the fuse to blow, and it’s not that uncommon – especially in areas that see a lot of ice and snow. Also keep in mind that some wiper arms can loosen where they connect at the wiper shaft. Everything sounds like it’s working, but nothing happens. In these cases, the wiper arms often need to be replaced because material in the arms has been stripped off by the splines on the wiper shaft.
Upselling Opportunities
Luckily, problems with wiper motor and linkage usually are obvious, and overall, they’re easy to replace. It’s a job most people are willing to tackle. The opportunity is with the upsells you
can offer.
Wiper arms are a good one. Even if they’re not the cause of the problem, the spring tension in the wiper arm keeps the blade seated against the windshield. These springs can weaken over time, affecting the performance of the wipers, especially at higher speeds where the wind can lift the blade. Also important to look at is the pivot point of the arms. These are often rusty and worn, and this too will affect the ability of the arm to keep the blade properly seated against the glass. If the wiper motor has failed, it’s seen plenty of use and the wiper arms probably have seen better days.
Wiper blades are an easy upsell, and the next thing that comes to mind with wipers are washers. Since they’re focused on the system overall, do they need washer fluid? Are their washers working? Maybe they need a new washer pump or hose. Some washer hoses are located in the cowl area, and when you’re already in there, now’s the time to do it.
Another recommendation you can make is glass cleaner. New wiper blades work better and last longer on a clean windshield. It’s also good to mention checking the cowl drains. They’re often plugged up, and while there are no direct sales here, it’s nice to point out. Now that you have someone in wiper mode, what about that rear wiper? At a minimum, I bet it needs a blade and arm too.
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