It's O'Rewards Member Appreciation Month!
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By Counterman
link hidden, please login to view welcomed DEPSI Auto, doing business as Budget Auto Parts, as a new member of TruStar. Purchased in December 2023, DEPSI Auto is a family-owned and operated business serving the Chicago area with two locations dedicated to providing quality automotive parts to local customers. Although new to the automotive aftermarket, owner Guru Dua is eager to jump in and begin building relationships throughout the industry, APA said.
“I’m looking forward to seeing what the aftermarket is all about and fostering connections with other shareholders and members while strengthening relationships with suppliers,” said Dua. “APA/TruStar was recommended to us, and I knew it was the right choice when they responded quickly and took the time to answer all my questions.”
“We’re pleased to welcome DEPSI to the TruStar network,” said Steve Tucker, president of
link hidden, please login to view. “It’s always exciting to see new entrepreneurs enter the aftermarket, and we look forward to supporting their growth through TruStar’s collaborative network and enhanced buying power.” The addition of DEPSI Auto further strengthens TruStar’s growing network of independent distributors across the country. By joining TruStar, DEPSI gains access to exclusive supplier programs, marketing resources, and group support designed to help independent distributors compete and grow in today’s automotive aftermarket.
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By Counterman
link hidden, please login to view announced it welcomed Prime Auto Parts as the newest member of TruStar. Founded in 2022, Prime Auto Parts operates two locations serving Los Angeles County and the surrounding area. Owner Jose Quintanilla brings more than 30 years of experience in the automotive aftermarket. His career began in 1993 as a delivery driver and progressed through parts, counter, and management roles before founding
link hidden, please login to view. “I was already familiar with the discounts, rebates and overall benefits TruStar offers to small businesses,” said Quintanilla. “I’ve been trying to connect with TruStar for a while, and now that I’m a member, I’m excited about the opportunities ahead and working with the group.”
“Supporting independent warehouse distributors like Prime Auto Parts is exactly what APA and TruStar are built to do,” said Steve Tucker, president of
link hidden, please login to view. “By joining TruStar, Prime gains access to supplier programs, marketing resources, and group support designed to help members stay competitive and profitable in today’s automotive aftermarket.” The post
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By Counterman
link hidden, please login to view announced link hidden, please login to view as the newest member of TruStar. Founded in 1970, Atlantic British is America’s oldest and largest independent supplier of replacement parts and accessories for Land Rover vehicles. Operating from warehouses in New York and California, Atlantic British stocks more than 11,000 SKUs and maintains an average order fill rate of 97%, supporting customers nationwide.
Atlantic British President Scott Williams brings decades of automotive industry experience to the company, including 15 years with Genuine Parts Company.
Explaining the decision to join TruStar, Williams said, “Our direct account representative at Bosch consistently spoke highly of TruStar and its benefits. When I took a closer look, I saw that TruStar works with many of the same suppliers we do, which made joining a natural fit.”
“We’re excited to welcome Atlantic British to the TruStar network,” said Steve Tucker, president of APA. “They bring deep category expertise and a proven operating model. We look forward to supporting their continued growth through TruStar’s collaborative network and enhanced buying power.”
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By Counterman
Acme Auto Electric II, operating as Lang’s Auto Parts, joined TruStar, part of
link hidden, please login to view(APA). Lang’s Auto Parts operates in South Chicago Heights, Illinois. The family-owned and operated company began in 1972 and built a strong reputation for auto parts and electrical repair. More than five decades later, the company continues to supply auto parts, serving customers in South Chicago Heights, Illinois, and the surrounding area with a strong commitment to quality and community, APA said. Lang’s Auto Parts Cites Strategic Fit with TruStar
Anthony Eatinger, manager of Lang’s Auto Parts, highlighted the strategic reasons behind joining TruStar. “TruStar just looked like the best buying group for us,” Eatinger said. “We were with other groups in the past, but they just weren’t worth the cost. TruStar supports small companies like ours and works with the brands we carry, so it’s a win-win.”
APA Leadership Welcomes Growing Partnership
Steve Tucker, president of APA, welcomed the new partnership. “We love working with small businesses like Lang’s Auto Parts. Their long history and dedication to customer service align perfectly with TruStar’s mission. We’re thrilled to welcome them to the APA/TruStar family and look forward to all we’ll accomplish together.”
TruStar Membership Expands Resources for Growth
link hidden, please login to viewsaid the TruStar program gives members access to exclusive supplier programs and marketing resources. The group also offers sales and operational support. These advantages help independent businesses increase competitiveness and profitability in the automotive aftermarket. The move positions the company for continued success in a competitive industry.
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By Counterman
link hidden, please login to view announced that California-based SSF Imported Auto Parts has joined its network of automotive parts distributors. The addition strengthens the group’s reach and expertise. Federated Auto Parts Welcomes New Member
“We are very happy to have SSF Imported Auto Parts join the
link hidden, please login to view family as our newest member,” said Sue Godschalk, CEO of Federated Auto Parts. “Their industry expertise and dedication to serving professional technicians makes them a valuable addition to our membership. We look forward to a strong partnership and continued growth together.” SSF’s Focus on OE-Quality European Vehicle Parts
In a news release, Federated emphasized that
link hidden, please login to view has long focused on OE-quality replacement parts for European vehicles. This expertise brings a strong reputation for supporting professional repair shops with the parts they need to do the job right. SSF’s deep product knowledge, experienced team and strategically located warehouses make them a great addition to the Federated family. “This is a great opportunity for SSF,” said Thomas Beer, CEO of SSF Imported Auto Parts. “We are looking forward to working alongside a group of like-minded partners who value quality, innovation and service. Joining Federated helps us continue doing what we do best, serving our customers with OE-quality parts and expert service and support.”
New Opportunities and Resources Through Federated
As part of Federated, SSF will gain access to expanded resources, programs and technology tools. SSF will also contribute its strengths in the European vehicle segment to the group’s overall efforts.
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