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How To: Install Wiper Blades
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By Counterman
It pains me to admit it, but snowy weather is just around the corner. And with that winter weather comes seasonal challenges – as well as sales opportunities.
In all my years behind the parts counter, there were two types of days that I would dread: heavy snowfall and heavy rainfall. Why? Because in either case, I knew that the store was going to be chock full of customers who have been putting off buying new wiper blades.
I also knew that since my store offered free wiper installation – like most stores do these days – I would end up soaking wet from the rain, or frozen stiff from the snow and ice while I worked on the vehicle in the parking lot outside.
I don’t know about you, but I found that upselling a customer in this position was exceedingly difficult. They’re usually in a rush, and are more likely to say, “Just give me the cheap ones,” or, “I’ll get the better wipers next time.” We’ve all heard those objections before. How do we overcome them?
Don’t Wait, Ask!
I would talk about wiper blades at every opportunity with customers. It was sort of my own way to kill time while I was waiting for the computer to open up the catalog. I would ask, “So, how are your wipers holding up? Did they keep the windshield clear when it rained last week?” Doing this would help to jog their memory, reminding them that their wipers were streaking, chattering or just simply failing to clear the windshield. They might not have walked into the store expecting to buy wipers, but they were more receptive to the idea once I helped them to remember that they needed them.
This scenario happened day in and day out, and best of all I was able to upsell a number of those customers into a nicer set of beam-style wipers or convince them to pick up a gallon of washer fluid as well. These may seem like small victories, but they add up to a healthier profit margin for the entire store. I remember that our margin would dip on those really snowy or rainy days, mostly due to the smaller margin we made on the wiper blades by themselves.
Installation Tips
I installed a lot of wiper blades in my years behind the counter. Customers often would comment on how quickly I’d get it done, but it became more muscle memory than a conscious effort over time. We all know that wipers are easy to install, but customers don’t always know how to do it. If we can step in and install them – and get the customers on their way quickly – that’s a win-win for everyone.
When it comes to installing wipers, there are a few things I’ve learned. First, most wiper blades will come with a small alcohol wipe inside the packaging. Don’t throw it away! Use it to wipe off any dirt or debris from the windshield where the wiper blades park. This part only takes a second or two, but it goes a long way toward ensuring that those new wiper blades won’t smear tree sap, dirt, mud or whatever else may be on the glass all over your customer’s field of vision.
Second, when you lift the wiper arm up to access the blade, note any resistance or corrosion along the hinges. If those hinges start to bind up, it may not be able to apply adequate pressure to press the blade against the windshield.
Finally, don’t forget about the rear wiper! SUVs, wagons and hatchbacks probably will have a small wiper for the rear glass, and these can easily be forgotten by the customer. As a matter of fact, I had a number of customers who didn’t know how to turn the rear wiper on in their vehicle, and they’d owned it for years! They really appreciated it when I took a moment to show them how to use it, and I hope they remembered what I’d said the next time it rained!
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By Counterman
Bosch has introduced Bosch 360, a new custom-fit wiper-blade combo package for sport-utility vehicles (SUVs) and crossover vehicles (CUVs).
Currently available on
link hidden, please login to view, the new offering from Bosch includes vehicle-specific wiper blades for front-windshield and rear-window applications in a single, convenient package for the most popular foreign and domestic SUVs and CUVs on the road today. With the introduction of Bosch 360, Bosch states that it becomes “the first automotive parts supplier to address a long-standing problem for SUV and CUV owners by eliminating the need to purchase two or three wiper blades separately.” The all-in-one solution also helps vehicle owners adhere to consistent, regular vehicle-maintenance schedules and it helps SUV and CUV owners avoid a common mistake: forgetting to replace their rear wiper blade.
Bosch 360 features Dual-Strike technology, a double-steel clamping construction to handle harsh driving conditions for superior blade robustness and durability. In addition, Bosch 360 wiper blades are made with HydroDefense technology, which precisely applies liquid graphite to each blade’s rubber element to combat daily wear from salt, bugs and road debris for all-season versatility.
“At Bosch, we’re constantly working to respond to our customers’ needs,” said Thu Teesdale, director of product management and marketing at Bosch. “Bosch 360 represents the latest example of our efforts to bring innovative new solutions to the automotive aftermarket by making purchasing decisions easier for busy families or individuals who drive SUVs and crossovers, two of the highest-selling vehicle segments today. By packaging high-quality and reliable driver, passenger and rear wiper blades together for specific vehicles, we have also set a new standard of quality, safety and convenience for our customers.”
For more information regarding Bosch and its products, visit
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By Counterman
Trico Products Corp. announced the introduction of ANCO Fleet blades, a new line created specifically for worksite vehicles.
Additionally, the company introduced new ANCO Factory Spec Rear, ANCO Winter and ANCO Extreme Weather blades. The new specialty blades are engineered to deliver top-notch performance in all driving conditions, the company said.
The new wiper blades launched at AAPEX in Las Vegas and are available to vehicle service professionals nationwide.
“ANCO’s goal is to use our extensive experience to keep drivers safe by providing clear visibility in any situation,” said Michael Kutek, product manager at TRICO. “Safety and performance are of the upmost importance to ANCO, and these newly upgraded products allow for us to deliver that to our customers.”
ANCO Fleet blades have been created for light-to-medium-sized worksite vehicles at commercial job sites and other environments that require the removal of harsh debris from windshields. Engineered to perform in the toughest conditions, the blades maintain maximum windshield contact and snap on easily to deliver a constant, no-fuss performance, according to the company.
The ANCO Extreme Weather blade offers a step up from the classic style, as they’re made with a robustly constructed armor to protect against the harshest winter-weather conditions. Its one-piece design conforms to the shape of any windshield and provides a clean wipe.
The ANCO Winter blade is made for typical winter driving and features a rugged, protective rubber boot to prevent snow and ice buildup. The blades are constructed of high-grade steel for added strength, and a heavy-gauge wiper element resists tearing in sub-zero temperatures.
The ANCO Factory Spec Rear blades are original-equipment replacement wiper blades designed to fit each vehicle’s specific wiper-arm type. Designed for easy replacement, the blade provides 360-degree driving visibility for rear windshields.
ANCO products have been engineered with the latest technology to ensure a clear, streak-free wipe for all drivers. Offering coverage for the light-, commercial- and recreational-vehicle markets, ANCO is a global OEM and aftermarket supplier that offers a wide range of wiper blades for any condition.
For additional information about ANCO and its products or to purchase these products, contact your local ANCO sales representative, or visit
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By Counterman
Trico Products Corp. has announced the launch of three new TRICO Solutions lines of wiper blades that are designed to meet unique performance requirements specific to some of the most popular vehicle types on the road.
Available now at Advance Auto Parts across the United States, the TRICO Solutions series features three different blade types: TRICO Truck, TRICO Asian Fit and TRICO High Mileage.
“The TRICO Solutions series is the result of a culture of innovation that has kept Trico products positioned as ‘The Future of Wipers since 1917,’” said Dan Ehde, vice president of wiper product and engineering for TRICO. “TRICO Solutions are engineered to provide drivers with optimal performance based on the specific type of vehicle they drive.”
TRICO Truck is designed exclusively for trucks and are engineered with stronger features to maintain maximum windshield contact in all conditions. The blades are 20% heavier than typical beam blades and have rugged airfoils that repel dirt, debris, snow and ice, according to the company.
TRICO Asian Fit is designed to provide an exact factory match for Asian nameplate vehicles. Exactly matching the hybrid style and performance of original-equipment wipers, they feature a low-profile for improved wind lift resistance and a polymer shell that protects the blade from the elements.
Finally, TRICO High Mileage blades are specifically designed for worn wiper arms on vehicles that have logged more than 75,000 miles. The blades are engineered with an aerodynamic airfoil and a high-mileage coupler that uses wind force to distribute optimal pressure. “High Mileage blades will continue to deliver best-in-class load distribution with as much as a 40% reduction in arm load pressure,” the company said in a news release.
The new TRICO Solutions line will be featured at AAPEX, and visitors can get more details at the First Brands Group booth, A3638.
For additional information about TRICO and its products, contact your local TRICO sales representative, or visit
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