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How To: 303 Automotive Convertible Top Cleaner
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By Counterman
Parts Authority, one of the largest distributors of automotive and truck parts to the aftermarket, held its vendor-appreciation reception and award ceremony on Wednesday, Nov. 2, during Industry Week in Las Vegas.
The event took place at the TAO Asian Bistro and Nightclub in the Venetian Hotel.
“Our vendor reception finally returned after a small hiatus,” said Randy Buller, president and CEO of Parts Authority. “We couldn’t be happier to have hosted such a spectacular ceremony honoring phenomenal companies and exceptional partners. We are lucky to work with great leaders in the industry who are dedicated and committed to the success of our company. Congratulations and thank you from all of us at Parts Authority.”
Parts Authority started the evening by recognizing Highline Warren (pictured) as its 2022 Supplier of the Year. Highline Warren, one of the nation’s premier suppliers of automotive chemicals and products, was recognized for its overall outstanding business practices, partnership and dedication to Parts Authority and its customers.
FCS Automotive and TrakMotive received the Partnership Award, recognizing their efforts and willingness to find innovative methods that fuel both Parts Authority’s and their own organizations’ growth.
Durago and Mevotech received Supply Chain Awards. These vendors maintained a strong and steady supply chain despite challenging circumstances, Parts Authority noted.
Parts Authority recognized Standard Motor Products with the Operational Performance Award. The recipient was measured on communication, organization, and the ability to adapt and grow alongside Parts Authority. Standard Motor Products truly delivered exceptional operational performance, Parts Authority said.
ACDelco received the Program Performance Award. ACDelco was recognized for going above and beyond the “call of duty” to grow and support its brand across multiple channels nationwide, in turn benefiting both Parts Authority and its customers.
URO Parts, which offers more than 8,000 high-quality spare parts for European, American and Asian vehicles, was named the organization’s 2022 Import Supplier of the Year. URO demonstrated its ability to be a market leader in the import segment.
Depo received the 2022 New Vendor Award. Depo offers aftermarket lighting and collision parts at competitive prices. Depo was recognized for its high-quality products and ability to move quickly and successfully through the challenging process of becoming a new vendor.
Bosch received the 2022 Marketing Excellence Award. Bosch consistently delivered successful marketing strategies and support throughout the year.
Parts Authority recognized Dorman Products with the 2022 Catalog and Data Award. From new-product data to ACES and PIES to images, videos and beyond, Dorman proved to be an industry leader in all aspects of cataloging and data, Parts Authority noted.
DRiV received the 2022 Brand Recognition Award. DRiV was recognized for maintaining strong brand awareness within its portfolio of products and its consistent support of Parts Authority’s business.
Bryan Moberly, national key account manager at Bosch, was named 2022 Factory Representative of the Year. Moberly delivered consistent and outstanding support throughout the year, resulting in significant growth for Bosch, Parts Authority and its customers.
Mike Glazier, president at Glazier Sales Associates, and Robbie Riefberg of NA Williams, were named 2022 Manufacturer Representatives of the Year. Glazier and Riefberg successfully managed multiple brands and inventory within Parts Authority, while educating team members and customers.
Parts Authority awarded five recipients with the Road Warrior Award. Justin Masseo from Glazier Sales Associates, Hector Garcia from NA Williams, Bill Wilson from KSW Enterprises, Mike Beam from Idemitsu Lubricants America and Kendell Smith from Standard Motor Products were recognized for their outstanding and ongoing efforts on the front lines. These “road warriors” trained customers, educated team members and solved problems with passion and precision.
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By Counterman
Purolator Filters, a division of MANN+HUMMEL, received three Automotive Communication Awards at AAPEX 2022 in Las Vegas.
The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising. Women in Auto Care (WiAC), an Auto Care Association community, presented the awards.
“Our goal is to continuously inform and educate while also entertain consumers and customers alike on the importance of choosing premium filters,” said Daryl Benton, vice president of sales and marketing automotive market – North America at MANN+HUMMEL Purolator Filters LLC. “We are honored to earn recognition for these efforts from WiAC, an organization dedicated to the empowerment and advancement of women in the auto care industry.”
Best Article/Blog/Content Piece
The award-winning Purolator article highlights the importance of full-synthetic oil-filter media with regard to filtration quality. Originally placed in late 2021, the article generated significant engagement and was highlighted in other digital publications in early 2022. The article showcases PurolatorBOSS oil filters, which feature SmartFUSION technology, and are engineered to be the ideal match for full-synthetic oils. Noting this, the article gives customers a deeper insight into the advantages of full-synthetic-media oil filters and passes along useful tips for technicians to share with their customers.
Best Merchandising
When PurolatorBOSS premium cabin air filters with Febreze Freshness were introduced, Purolator created a freestanding point-of-sale floor display to promote the product. The display contains high-end graphics and a quality finish with an application guide to assist consumers in finding the right filter for them.
The display also includes an informative take-home pamphlet for consumers to discover the role a cabin air filter plays in their vehicle. Many buyers gave significant feedback, noting the value of the Febreze partnership, and in turn, creating a dialogue that has led to significant purchases.
Best Video
Purolator also was honored with an award for creating a video that emphasizes the needs and concerns of consumers regarding clean air and vehicle performance. Filtering virus aerosols, dirt, debris, pollen and more, the video highlights PurolatorBOSS as a premium cabin air filter to rid these pollutants from a customer’s vehicle.
The video proved successful, as it garnered hundreds of thousands of views online and millions of impressions on digital TV. Gaining strong engagement on social media, Purolator’s video has continued to inform audiences on the importance of air decontamination.
The Women in Auto Care Awards Ceremony recognizes companies and agencies that provide automotive information through outstanding advertising, marketing, and public relations efforts. The awards cover several business-to-consumer and business-to-business categories. Recipients received recognition during the Women in Auto Care Automotive Communications Awards Ceremony during AAPEX.
The award-winning video can be viewed here:
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By Counterman
Aftermarket supplier BG Automotive has expanded its product offering with 17 new references across various product categories: timing belts, cylinder heads, cooling, lubrication and gaskets.
BG Automotive (BGA) releases new product references for the automotive aftermarket each month to ensure that shops are equipped with the latest product applications.
The timing belt for Ford and Citroen (TB2309CPK-2) covers models such as the 2014-2017 Focus, 2015 > Mondeo, 2019 > Dispatch and 2015-2019 Relay, covering more than 310,300 vehicles. All timing belts and components are thoroughly tested for 41 days/984 hours on bespoke testing and measuring machines simulating a real-life driving experience equating to 63,960 miles. Upon cycle finish, both OE and BGA belts were analysed resulting in equal degradation, according to the company.
The BGA gasket range has been extended with 11 new references added for Ford, Renault, OPEL/VAUXHALL, Land Rover, Jaguar, Nissan and Mercedes, with CH23083 (A-D) covering Ford Transit and Tourneo 2015 and onward.
Three new references have been added to BGA’s cooling range, with CP0160 covering Audi A4 2016-2018 and VW TOUAREG 2018 and onward.
For more information and to learn more about premium aftermarket components available from BGA, contact the sales team at +44 (0) 1793 491 777 or visit
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The full new to range product list can be viewed at
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By OReilly Auto Parts
SPRINGFIELD, Mo., Oct. 26, 2022 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced record revenue and earnings for its third quarter ended September 30, 2022.
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By Counterman
Now part of the Rislone Hy-per premium performance-chemical family, Rislone Hy-per Cool Radiator Cleaner & Super Flush (p/n HFL400) is formulated to remove damaging coolant deposits that build up over time and cause engine overheating.
It also neutralizes acids and helps prevent the formation of scale deposits for longer system life. Its Heavy Duty Xtreme Clean formula cleans the entire cooling system, removing solder bloom, oily residue, rust and scale.
“One of the unique elements of Rislone Hy-per Cool Radiator Cleaner & Super Flush is that it includes a water pump lubricant and inhibitors that protect the water pump during cleaning,” explains Clayton Parks, vice president of strategic development for Rislone. “This helps prevent other coolant-related issues from developing due to the flushing process.”
Rislone Hy-per Cool Radiator Cleaner & Super Flush is fast, easy and safe to use in all cooling systems. It removes deposits and coolant gel for a complete cleaning in about 30 minutes. Another benefit: Clean systems run cooler. Customers can use Super Flush every time coolant is changed, whether for light system flushing or heavy-duty cleaning. Rislone recommends treating systems of up to 16 quarts with one 16-ounce (473-millileter) bottle.
For best results, add a bottle of Rislone Hy-per Cool Super Coolant when refilling the system to deliver optimal heat transfer performance.
Like all Rislone Hy-per products, Radiator Cleaner & Super Flush is made in the U.S.A. For a limited time, get a $5 mail-in rebate with every purchase of Rislone Hy-per Cool Radiator Cleaner. Visit
link hidden, please login to view to learn more. Check out Rislone Hy-per Cool Radiator Cleaner & Super Flush, as well as the full Rislone lineup, in booth 3616 at AAPEX, Nov. 1-3, 2022 at the Venetian Expo in Las Vegas.
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